Brand page · Personal Care · Germany
LILLYDOO: 108k visits a month, 12 active Meta ads, Gravity score 482.
LILLYDOO — LILLYDOO sells clean and stylish baby care products with flexible subscriptions. Their products are gentle for both baby skin and the planet. In September 2026 lillydoo.com drew an estimated 108k visits, up 22% on the month before. It ranks #65 of 3,138 Personal Care brands in Germany.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LILLYDOO sells clean and stylish baby care products with flexible subscriptions. Their products are gentle for both baby skin and the planet.
01 · Traffic
How much traffic LILLYDOO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LILLYDOO drew an estimated 108k visits in September 2026, up 22% on the month before and up 44% over three months.
- Worldwide#87,615of 4.5m sites · Top 5%
- In Germany#4,000of 184k sites · Top 5%
- Personal Care, worldwide#4,291of 215,119 brands · Top 5%
- Personal Care, Germany#65of 3,138 brands · Top 5%
108k
estimated visits in September
1 mo ▲ +22.0%4 mo ▲ +43.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LILLYDOO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LILLYDOO holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LILLYDOO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LILLYDOO sells on Shopify, 97% of its catalogue in stock. The best seller is LILLYDOO Diapers, at €4.00–€8.10, followed by LILLYDOO Diapers and LILLYDOO Diapers.
#1LILLYDOO DiapersLILLYDOO€4.00–€8.10In stock- #2LILLYDOO DiapersLILLYDOO€5.40–€8.50In stock
- #3LILLYDOO DiapersLILLYDOO€6.30–€9.90In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LILLYDOO in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 65% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$11.14
- Currency
- EUR
04 · Ads
What LILLYDOO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LILLYDOO runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Économiser maintenantLILLYDOO5 Oct 2026image
Économiser maintenantLILLYDOO5 Oct 2026video
Économiser maintenantLILLYDOO5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Lillydoo GmbHverified
Image ad20 Oct 2026Lillydoo GmbHverified
Text ad20 Oct 2026Lillydoo GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LILLYDOO.
The creators who tag @lillydoo_babycare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lillydoo_babycare on Instagram, led by Little Years (43.6k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLittle Years@littleyears · 🇩🇪 DE | Parenting family Creator | 43.6k | 0.3% | 1 | Tagged @lillydoo_babycare |
06 · Competitors according to Gravity
Who LILLYDOO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LILLYDOO among Personal Care brands in Germany. The closest is PRESTIGUE, then Nails & Beauty Factory, laverana, Rosenrot Naturkosmetik, Colour Flash, FIORE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PRESTIGUEprestigue.de | |||||||
| Nails & Beauty Factorynails-factory-shop.de | |||||||
| laveranalavera.de | |||||||
| Rosenrot Naturkosmetikrosenrot.de | |||||||
| Colour Flashcolour-flash.com | |||||||
| FIOREfioreparfums.de |
07 · Company
The company behind LILLYDOO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LILLYDOO is a company based in Frankfurt am Main, Germany, founded in 2015 according to LinkedIn, on a domain registered in October 2014. It employs about 94 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Frankfurt am Main
- Founded
- 2015, per LinkedIn
- Domain registered
- 12 Oct 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 94 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lillydoo.com · Shopify · EUR
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LILLYDOO
What people ask Google about LILLYDOO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LILLYDOO a legit company?
According to Gravity by Benchr, LILLYDOO is a brand based in Frankfurt am Main, Germany: its website has existed since October 2014, it sells on a Shopify store, it employs 94 people on LinkedIn, it has 146,880 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does LILLYDOO sell?
LILLYDOO sells clean and stylish baby care products with flexible subscriptions. Their products are gentle for both baby skin and the planet. Gravity by Benchr classifies it under Personal Care, with Diapers making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LILLYDOO cost?
LILLYDOO's best seller, LILLYDOO Diapers, sells from €4.00 to €8.10 on lillydoo.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check lillydoo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LILLYDOO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LILLYDOO advertises on Facebook and Instagram and on Google, where its offers often run. Check lillydoo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LILLYDOO?
LILLYDOO sells on its own website, lillydoo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LILLYDOO?
Gravity by Benchr records a company based in Frankfurt am Main, Germany, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 94 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LILLYDOO growing?
Yes. Gravity by Benchr estimates about 108,300 visits to lillydoo.com in September 2026, up 22% in a month and up 44% over three months. LILLYDOO ranks #65 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LILLYDOO use?
Gravity by Benchr identifies lillydoo.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LILLYDOO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LILLYDOO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, LILLYDOO ranks #65 of 3,138 by estimated traffic. Its closest competitors on the same market are PRESTIGUE, Nails & Beauty Factory, laverana, Rosenrot Naturkosmetik and Colour Flash. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LILLYDOO.