Brand page · Jewelry · United Kingdom
LILY & ROO: 150K visits a month, 128 active Meta ads, Gravity score 437.
LILY & ROO — LILY & ROO is a jewellery brand that creates handmade pearl, wedding and personalised jewellery with a classic yet contemporary aesthetic. In September 2026 lilyandroo.com drew an estimated 150K visits, up 1% on the month before. It ranks #248 of 33,382 Jewelry brands in United Kingdom and holds a 4.5 Trustpilot rating over 1,233 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LILY & ROO is a jewellery brand that creates handmade pearl, wedding and personalised jewellery with a classic yet contemporary aesthetic.
01 · Traffic
How much traffic LILY & ROO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LILY & ROO drew an estimated 150K visits in September 2026, up 1% on the month before and down 8% over three months.
- Worldwide#66,540of 4.5M sites · Top 5%
- In United States#21,926of 1.2M sites · Top 5%
- Jewelry, worldwide#1,322of 132,285 brands · Top 1%
- Jewelry, United States#248of 33,382 brands · Top 1%
150K
estimated visits in September
1 mo ▲ +1.3%4 mo ▼ −8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LILY & ROO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LILY & ROO holds 4.5 out of 5 on Trustpilot over 1,233 reviews, 96 of them in the last twelve months: 89% of customers give five stars and 7% one star. That volume places LILY & ROO in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LILY & ROO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LILY & ROO sells on Shopify, 100% of its catalogue in stock. The best seller is Gift Wrap, at £6.00, followed by Silver Huggie Pearl Drop Earrings and Solid Gold Curve Initial Letter Necklace.
#1Gift WrapLILY & ROO£6.00In stock
#2Silver Huggie Pearl Drop EarringsLILY & ROO£85.00–£249.00In stock
#3Solid Gold Curve Initial Letter NecklaceLILY & ROO£229.00–£314.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LILY & ROO in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 40% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$201.18
- Currency
- GBP
04 · Ads
What LILY & ROO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LILY & ROO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
The most beautiful, dainty cross necklace from @lilyandrooldn Faith collection 😍 I could cry, she’s so perfect!!! #crossnecklace #faithcollLILY & ROO7 Oct 2026video
About LILY & ROOLILY & ROO7 Oct 2026video
LILY & ROOLILY & ROO7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026LILY & ROO LTD - HOUSTON RPA DROPPERverified
Text ad20 Oct 2026LILY & ROO LTD - HOUSTON RPA DROPPERverified
Text ad20 Oct 2026LILY & ROO LTD - HOUSTON RPA DROPPERverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LILY & ROO.
The creators who tag @lilyandrooldn on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lilyandrooldn on Instagram, led by Juliette Proctor-Warden 🕊 (10.3K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJuliette Proctor-Warden 🕊@julietteproctorwarden · 🇬🇧 GB | Travel tourism exploration Creator | 10.3K | 0.5% | 3 | Tagged @lilyandrooldn |
06 · Competitors according to Gravity
Who LILY & ROO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LILY & ROO among Jewelry brands in United Kingdom. The closest is Astrid & Miyu, then Atlas of Dreams, Oak & Luna, Missoma, Camile & Stone, PRYA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Astrid & Miyuastridandmiyu.com | |||||||
| Atlas of Dreamsatlasofdreams.co.uk | |||||||
| Oak & Lunaoakandluna.com | |||||||
| Missomamissoma.com | |||||||
| Camile & Stonecamileandstone.com.au | |||||||
| PRYAprya.co.uk |
07 · Company
The company behind LILY & ROO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LILY & ROO is a company based in Watford, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in November 2015. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Watford
- Founded
- 2018, per LinkedIn
- Domain registered
- 27 Nov 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lilyandroo.com · Shopify · GBP
- Catalogue
- 356 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LILY & ROO
What people ask Google about LILY & ROO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LILY & ROO legit or a scam?
According to Gravity by Benchr, LILY & ROO is a brand based in Watford, United Kingdom: its website has existed since November 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 88,394 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LILY & ROO reviews
Customers rate LILY & ROO 4.5 out of 5 on Trustpilot over 1,233 reviews, 96 of them in the last twelve months: 89% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LILY & ROO known for?
LILY & ROO is a jewellery brand that creates handmade pearl, wedding and personalised jewellery with a classic yet contemporary aesthetic. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is LILY & ROO expensive?
LILY & ROO's best seller, Gift Wrap, sells £6.00 on lilyandroo.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check lilyandroo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
LILY & ROO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LILY & ROO advertises on Facebook and Instagram and on Google, where its offers often run. Check lilyandroo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LILY & ROO?
LILY & ROO sells on its own website, lilyandroo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind LILY & ROO?
Gravity by Benchr records a company based in Watford, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2015, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LILY & ROO growing?
Not at the moment. Gravity by Benchr estimates about 150,400 visits to lilyandroo.com in September 2026, up 1% in a month and down 8% over three months. LILY & ROO ranks #248 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LILY & ROO use?
Gravity by Benchr identifies lilyandroo.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LILY & ROO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LILY & ROO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, LILY & ROO ranks #248 of 33,382 by estimated traffic. Its closest competitors on the same market are Astrid & Miyu, Atlas of Dreams, Oak & Luna, Missoma, Camile & Stone. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LILY & ROO.