Brand page · Jewelry · United Kingdom
Missoma: 444k visits a month, 604 active Meta ads, Gravity score 649.
Missoma — Missoma is a jewellery brand that offers contemporary statement, delicate and personalised demi-fine jewellery for everyday wear, including gold, silver and solid gold pieces. In September 2026 missoma.com drew an estimated 444k visits, up 4% on the month before. It ranks #16 of 6,772 Jewelry brands in United Kingdom and holds a 4.6 Trustpilot rating over 5,924 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Missoma is a jewellery brand that offers contemporary statement, delicate and personalised demi-fine jewellery for everyday wear, including gold, silver and solid gold pieces.
01 · Traffic
How much traffic Missoma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Missoma drew an estimated 444k visits in September 2026, up 4% on the month before and down 19% over three months.
- Worldwide#27,303of 4.5m sites · Top 1%
- In United Kingdom#1,276of 192k sites · Top 1%
- Jewelry, worldwide#399of 132,285 brands · Top 1%
- Jewelry, United Kingdom#16of 6,772 brands · Top 1%
444k
estimated visits in September
1 mo ▲ +4.3%4 mo ▼ −18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Missoma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Missoma holds 4.6 out of 5 on Trustpilot over 5,924 reviews, 520 of them in the last twelve months: 77% of customers give five stars and 12% one star. That volume places Missoma in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Missoma scores 4.9 over 63 reviews.
Jewelry Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Missoma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Missoma sells on Shopify, 79% of its catalogue in stock. The best seller is Signature Gift Wrapping, at £5.00, followed by Lucy Williams Entwine Small Hoop Earrings | Mixed Metal and Lucy Williams Engravable Roman Arc Coin Necklace | 18ct Gold Plated.
#1Signature Gift WrappingMissoma£5.00In stock
#2Lucy Williams Entwine Small Hoop Earrings | Mixed MetalMissoma£98.00In stock
#3Lucy Williams Engravable Roman Arc Coin Necklace | 18ct Gold PlatedMissoma£149.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Missoma in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 40% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$231.63
- Currency
- GBP
04 · Ads
What Missoma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Missoma runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (image, text, video).
BIRTHSTONE GIFTSMissoma13 Oct 2026video
Selling FastMissoma13 Oct 2026video
NEW ARRIVALSMissoma12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MISSOMA LIMITEDverified
Image ad20 Oct 2026MISSOMA LIMITEDverified
Text ad20 Oct 2026MISSOMA LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Missoma.
The creators who tag @missomalondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @missomalondon on Instagram, led by Your Virtual Stylist (12.2k followers, 6.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYour Virtual Stylist@yourvirtual_stylist · 🇬🇧 GB | Fashion style luxury Creator | 12.2k | 6.6% | 10 | Tagged @missomalondon |
06 · Competitors according to Gravity
Who Missoma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Missoma among Jewelry brands in United Kingdom. The closest is mejuri.com, then Tom Wood, thelovery.co, ete ONLINE STORE, gorjana, BRUNA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mejuri.commejuri.com | |||||||
| Tom Woodtomwoodproject.com | |||||||
| thelovery.cothelovery.co | |||||||
| ete ONLINE STOREeteweb.com | |||||||
| gorjanagorjana.com | |||||||
| BRUNAbrunathelabel.com |
07 · Company
The company behind Missoma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Missoma is a company based in London, United Kingdom, on a domain registered in March 2004.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 30 Mar 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- missoma.com · Shopify · GBP
- Catalogue
- 405 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Missoma
What people ask Google about Missoma.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Missoma a legit company?
According to Gravity by Benchr, Missoma is a brand based in London, United Kingdom: its website has existed since March 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 666,304 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Missoma reviews: is it worth it?
Customers rate Missoma 4.6 out of 5 on Trustpilot over 5,924 reviews, 520 of them in the last twelve months: 77% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Missoma scores 4.9 over 63 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Missoma?
Missoma is a jewellery brand that offers contemporary statement, delicate and personalised demi-fine jewellery for everyday wear, including gold, silver and solid gold pieces. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Missoma prices: how much is it?
Missoma's best seller, Signature Gift Wrapping, sells £5.00 on missoma.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check missoma.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Missoma discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Missoma advertises on Facebook and Instagram and on Google, where its offers often run. Check missoma.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Missoma?
Missoma sells on its own website, missoma.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Missoma?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2004. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Missoma doing well?
Not at the moment. Gravity by Benchr estimates about 444,300 visits to missoma.com in September 2026, up 4% in a month and down 19% over three months. Missoma ranks #16 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Missoma use?
Gravity by Benchr identifies missoma.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Missoma spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Missoma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Missoma ranks #16 of 6,772 by estimated traffic. Its closest competitors on the same market are mejuri.com, Tom Wood, thelovery.co, ete ONLINE STORE and gorjana. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Missoma.