Brand page · Hobbies & Creative Arts · Australia
Lincraft: 222k visits a month, 7 active Meta ads, Gravity score 439.
Lincraft — Lincraft is an Australian retailer specializing in fabric, craft, sewing supplies, and home furnishings. The company operates over 67 stores across Australia and New Zealand. In September 2026 lincraft.com.au drew an estimated 222k visits, down 23% on the month before. It ranks #13 of 3,871 Hobbies & Creative Arts brands in Australia and holds a 1.9 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 54 peers: Hobbies & Creative Arts brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lincraft is an Australian retailer specializing in fabric, craft, sewing supplies, and home furnishings. The company operates over 67 stores across Australia and New Zealand.
01 · Traffic
How much traffic Lincraft gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lincraft drew an estimated 222k visits in September 2026, down 23% on the month before and down 41% over three months.
- Worldwide#48,046of 4.5m sites · Top 5%
- In Australia#976of 105k sites · Top 1%
- Hobbies & Creative Arts, worldwide#657of 136,278 brands · Top 1%
- Hobbies & Creative Arts, Australia#13of 3,871 brands · Top 1%
222k
estimated visits in September
1 mo ▼ −22.7%4 mo ▼ −41.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lincraft.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lincraft holds 1.9 out of 5 on Trustpilot over 20 reviews, 7 of them in the last twelve months: 10% of customers give five stars and 80% one star. That volume places Lincraft in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Fabric Store Haberdashery Leather Goods Manufacturer Quilt Shop Yarn Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lincraft sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lincraft sells on Shopify, 94% of its catalogue in stock. The best seller is Makr DK 8ply Crochet & Knitting Yarn, 100g Acrylic Yarn, at A$2.70, followed by DIY Shatterproof Baubles - 4 Pack (80mm/8cm) and Makr Esther 8ply Crochet & Knitting Yarn, 200g Polyester Yarn.
#1Makr DK 8ply Crochet & Knitting Yarn, 100g Acrylic YarnLincraftA$2.70In stock
#2DIY Shatterproof Baubles - 4 Pack (80mm/8cm)LincraftA$2.00In stock
#3Makr Esther 8ply Crochet & Knitting Yarn, 200g Polyester YarnLincraftA$4.80In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lincraft in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 0% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$4.60
- Currency
- AUD
04 · Ads
What Lincraft is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lincraft runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since June 2024 (image, text, video).
🚨 THE DEALS KEEP GETTING BIGGER! 🚨 Lincraft CLOSING SALE 🧵 HALF PRICE FABRIC 🎄 50% OFF CHRISTMAS 💜 40% OFF STOREWIDE Your next creative pLincraft7 Oct 2026video
🚨 THE DEALS KEEP GETTING BIGGER! 🚨 Lincraft CLOSING SALE 🧵 HALF PRICE FABRIC 🎄 50% OFF CHRISTMAS 💜 40% OFF STOREWIDE Your next creative pLincraft6 Oct 2026video
LincraftLincraft5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lincraftverified
Text ad20 Oct 2026Lincraftverified
Text ad20 Oct 2026Lincraftverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lincraft.
The creators who tag @lincraft on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lincraft on Instagram, led by HOT CHOCOLATE DESIGN (134k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHOT CHOCOLATE DESIGN@hotchocolatedesign · 🇦🇺 AU | Fashion style luxury Creator | 134k | 0.2% | 1 | Tagged @lincraft |
06 · Competitors according to Gravity
Who Lincraft competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lincraft among Hobbies & Creative Arts brands in Australia. The closest is Oh Sew Crafty, then Fabricville, Fabricland Online, Fabric Mart, Fabric Depot, selfmade.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Oh Sew Craftyohsewcrafty.co.uk | |||||||
| Fabricvillefabricville.com | |||||||
| Fabricland Onlinefabriclandonline.com | |||||||
| Fabric Martfabricmartfabrics.com | |||||||
| Fabric Depotfabricdepot.com | |||||||
| selfmade.comselfmade.com |
07 · Company
The company behind Lincraft.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lincraft is a company based in Laverton North, Australia, founded in 1950 according to LinkedIn. It employs about 230 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Laverton North
- Founded
- 1950, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 230 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lincraft.com.au · Shopify · AUD
- Catalogue
- 641 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lincraft
What people ask Google about Lincraft.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lincraft legit or a scam?
According to Gravity by Benchr, Lincraft is a brand based in Laverton North, Australia: it sells on a Shopify store, it employs 230 people on LinkedIn, it has 70,854 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lincraft?
Customers rate Lincraft 1.9 out of 5 on Trustpilot over 20 reviews, 7 of them in the last twelve months: 10% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lincraft known for?
Lincraft is an Australian retailer specializing in fabric, craft, sewing supplies, and home furnishings. The company operates over 67 stores across Australia and New Zealand. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lincraft expensive?
Lincraft's best seller, Makr DK 8ply Crochet & Knitting Yarn, 100g Acrylic Yarn, sells A$2.70 on lincraft.com.au. 94% of the catalogue is in stock. Gravity does not track prices daily: check lincraft.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lincraft have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lincraft advertises on Facebook and Instagram and on Google, where its offers often run. Check lincraft.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lincraft?
Lincraft sells on its own website, lincraft.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lincraft?
Gravity by Benchr records a company based in Laverton North, Australia, founded in 1950 according to LinkedIn, with 230 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lincraft growing?
Not at the moment. Gravity by Benchr estimates about 221,600 visits to lincraft.com.au in September 2026, down 23% in a month and down 41% over three months. Lincraft ranks #13 of 3,871 Hobbies & Creative Arts brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lincraft use?
Gravity by Benchr identifies lincraft.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lincraft's ad budget?
Gravity by Benchr does not publish a spend figure for Lincraft on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Australia?
Among Hobbies & Creative Arts brands in Australia in the Gravity by Benchr index, Lincraft ranks #13 of 3,871 by estimated traffic. Its closest competitors on the same market are Oh Sew Crafty, Fabricville, Fabricland Online, Fabric Mart and Fabric Depot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lincraft.