Brand page · Jewelry · United States
Linjer: 623k visits a month, 1,890 active Meta ads, Gravity score 617.
Linjer — Linjer is a fashion brand created in 2014 by Jennifer Chong and Roman Khan, known for being worn by celebrities like Gigi Hadid and Hailey Bieber. In September 2026 linjer.co drew an estimated 623k visits, down 19% on the month before. It ranks #56 of 33,382 Jewelry brands in United States and holds a 4.7 Trustpilot rating over 2,267 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Jewelry brands in Hong Kong SAR China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Linjer is a fashion brand created in 2014 by Jennifer Chong and Roman Khan, known for being worn by celebrities like Gigi Hadid and Hailey Bieber.
01 · Traffic
How much traffic Linjer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Linjer drew an estimated 623k visits in September 2026, down 19% on the month before and down 30% over three months.
- Worldwide#20,871of 4.5m sites · Top 1%
- In United States#6,836of 1.2m sites · Top 1%
- Jewelry, worldwide#275of 132,285 brands · Top 1%
- Jewelry, United States#56of 33,382 brands · Top 1%
623k
estimated visits in September
1 mo ▼ −18.6%4 mo ▼ −30.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Linjer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Linjer holds 4.7 out of 5 on Trustpilot over 2,267 reviews, 898 of them in the last twelve months: 84% of customers give five stars and 6% one star. That volume places Linjer in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Linjer scores 5.0 over 15 reviews.
Jewelry Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Linjer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Linjer sells on Shopify, 96% of its catalogue in stock. The best seller is London Blue Topaz Ring - Ilse, at US$84.00, followed by 14k Gold Petal Chain Necklace - Fleur and Gold Stacking Ring - Liv.
#1London Blue Topaz Ring - IlseLinjerUS$84.00In stock
#214k Gold Petal Chain Necklace - FleurLinjerUS$271.00–US$279.00In stock
#3Gold Stacking Ring - LivLinjerUS$44.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Linjer in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 75% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$471.15
- Currency
- USD
04 · Ads
What Linjer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Linjer runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
AD | Completing my ear stack with @linjerco 🍋🟩 14k Gold with Marquise Cut DiamondsLinjer14 Oct 2026video
The secret to making even the simplest outfit feel a little more elevated? ✨ It’s all in the finishing touches. I’ve always believed you doLinjer14 Oct 2026video
updating my earring stack with some gorgeous pieces from @linjerco ad Made from recycled gold & silver, with ethically sourced gemstones &Linjer14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Linjer Limitedverified
Text ad19 Oct 2026Linjer Limitedverified
Text ad19 Oct 2026Linjer Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Linjer.
The creators who tag @linjerco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @linjerco on Instagram, led by Belle Johnson🐞 (31.4k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBelle Johnson🐞@bellemjohnson · 🇺🇸 US | Pets nature Creator | 31.4k | 1.7% | 2 | Tagged @linjerco |
06 · Competitors according to Gravity
Who Linjer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Linjer among Jewelry brands in United States. The closest is jewelry-in-august.com, then Avalore Jewelry, gorjana, ete ONLINE STORE, GERLINDE, ani-jewels.fi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| jewelry-in-august.comjewelry-in-august.com | |||||||
| Avalore Jewelryavalore-jewelry.com | |||||||
| gorjanagorjana.com | |||||||
| ete ONLINE STOREeteweb.com | |||||||
| GERLINDEgerlinde.pl | |||||||
| ani-jewels.fiani-jewels.fi |
07 · Company
The company behind Linjer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Linjer is a company based in San Francisco, United States, founded in 2014 according to LinkedIn, on a domain registered in October 2013. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 2014, per LinkedIn
- Domain registered
- 29 Oct 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- linjer.co · Shopify · USD
- Catalogue
- 4,525 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Linjer
What people ask Google about Linjer.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Linjer legit?
According to Gravity by Benchr, Linjer is a brand based in San Francisco, United States: its website has existed since October 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 379,757 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Linjer?
Customers rate Linjer 4.7 out of 5 on Trustpilot over 2,267 reviews, 898 of them in the last twelve months: 84% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Linjer scores 5.0 over 15 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Linjer sell?
Linjer is a fashion brand created in 2014 by Jennifer Chong and Roman Khan, known for being worn by celebrities like Gigi Hadid and Hailey Bieber. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Linjer expensive?
Linjer's best seller, London Blue Topaz Ring - Ilse, sells US$84.00 on linjer.co. 96% of the catalogue is in stock. Gravity does not track prices daily: check linjer.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Linjer promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Linjer advertises on Facebook and Instagram and on Google, where its offers often run. Check linjer.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Linjer?
Linjer sells on its own website, linjer.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Linjer?
Gravity by Benchr records a company based in San Francisco, United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Linjer doing well?
Not at the moment. Gravity by Benchr estimates about 622,700 visits to linjer.co in September 2026, down 19% in a month and down 30% over three months. Linjer ranks #56 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Linjer use?
Gravity by Benchr identifies linjer.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Linjer's ad budget?
Gravity by Benchr does not publish a spend figure for Linjer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Linjer ranks #56 of 33,382 by estimated traffic. Its closest competitors on the same market are jewelry-in-august.com, Avalore Jewelry, gorjana, ete ONLINE STORE and GERLINDE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Linjer.