Brand page · Clothing · Australia
LIONESS: 453k visits a month, 157 active Meta ads, Gravity score 677.
LIONESS — Lioness Fashion is an Australian fashion label inspired by current luxury trends, designed for bold and independent women who love to dress the way they feel. The brand offers direct to retail, wholesale and private label manufacturing services. In September 2026 lionessfashion.com drew an estimated 453k visits, down 5% on the month before. It ranks #313 of 97,158 Clothing brands in Australia and holds a 2.1 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lioness Fashion is an Australian fashion label inspired by current luxury trends, designed for bold and independent women who love to dress the way they feel. The brand offers direct to retail, wholesale and private label manufacturing services.
01 · Traffic
How much traffic LIONESS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LIONESS drew an estimated 453k visits in September 2026, down 5% on the month before and down 6% over three months.
- Worldwide#26,871of 4.5m sites · Top 1%
- In United States#8,766of 1.2m sites · Top 1%
- Clothing, worldwide#2,243of 459,295 brands · Top 1%
- Clothing, United States#313of 97,158 brands · Top 1%
453k
estimated visits in September
1 mo ▼ −4.8%4 mo ▼ −6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LIONESS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LIONESS holds 2.1 out of 5 on Trustpilot over 10 reviews, 10 of them in the last twelve months: 0% of customers give five stars and 80% one star.
Clothing Store Women's Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LIONESS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LIONESS sells on Shopify, 98% of its catalogue in stock. The best seller is BLOOM LONG SLEEVE - CHOCOLATE SEA STRIPE, at A$69.00, followed by BLOOM LONG SLEEVE - BEIGE STRIPE and KENNY BOMBER - CHOCOLATE.
#1BLOOM LONG SLEEVE - CHOCOLATE SEA STRIPELIONESSA$69.00In stock
#2BLOOM LONG SLEEVE - BEIGE STRIPELIONESSA$69.00In stock
#3KENNY BOMBER - CHOCOLATELIONESSA$109.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LIONESS in its comparison group.
- Average rating
- 4.33 / 5
- Rated products
- 10% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$62.07
- Currency
- AUD
04 · Ads
What LIONESS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LIONESS runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
Sign up.Lioness7 Oct 2026image
AS SEEN ONLioness6 Oct 2026video
AS SEEN ONLioness5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LIONESS 28 PTY LTDverified
Text ad20 Oct 2026LIONESS 28 PTY LTDverified
Text ad20 Oct 2026LIONESS 28 PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LIONESS.
The creators who tag @lioness_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lioness_official on Instagram, led by Gabby Luna (28.9k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGabby Luna@gabbyluna · 🇺🇸 US | Fashion style luxury Creator | 28.9k | 0.4% | 5 | Tagged @lioness_official |
06 · Competitors according to Gravity
Who LIONESS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LIONESS among Clothing brands in Australia. The closest is veromoda.com, then pleasefashion.com, thestorewoerden, With Jéan, lsonzalon, FINESSE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| veromoda.comveromoda.com | |||||||
| pleasefashion.compleasefashion.com | |||||||
| thestorewoerdenthestorewoerden.nl | |||||||
| With Jéanwithjean.com | |||||||
| lsonzalonlsonzalon.com | |||||||
| FINESSEfinesse.us |
07 · Company
The company behind LIONESS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LIONESS is a company based in Beaconsfield, Australia, founded in 2009 according to LinkedIn, on a domain registered in February 2012. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Beaconsfield
- Founded
- 2009, per LinkedIn
- Domain registered
- 22 Feb 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lionessfashion.com · Shopify · AUD
- Catalogue
- 3,526 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LIONESS
What people ask Google about LIONESS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LIONESS legit?
According to Gravity by Benchr, LIONESS is a brand based in Beaconsfield, Australia: its website has existed since February 2012, it sells on a Shopify store, it employs 68 people on LinkedIn, it has 633,932 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LIONESS reviews: is it worth it?
Customers rate LIONESS 2.1 out of 5 on Trustpilot over 10 reviews, 10 of them in the last twelve months: 0% give five stars, 80% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LIONESS known for?
Lioness Fashion is an Australian fashion label inspired by current luxury trends, designed for bold and independent women who love to dress the way they feel. The brand offers direct to retail, wholesale and private label manufacturing services. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LIONESS cost?
LIONESS' best seller, BLOOM LONG SLEEVE - CHOCOLATE SEA STRIPE, sells A$69.00 on lionessfashion.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check lionessfashion.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does LIONESS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LIONESS advertises on Facebook and Instagram and on Google, where its offers often run. Check lionessfashion.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LIONESS?
LIONESS sells on its own website, lionessfashion.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LIONESS?
Gravity by Benchr records a company based in Beaconsfield, Australia, founded in 2009 according to LinkedIn, on a domain registered in 2012, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LIONESS growing?
Not at the moment. Gravity by Benchr estimates about 452,900 visits to lionessfashion.com in September 2026, down 5% in a month and down 6% over three months. LIONESS ranks #313 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LIONESS use?
Gravity by Benchr identifies lionessfashion.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LIONESS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LIONESS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, LIONESS ranks #313 of 97,158 by estimated traffic. Its closest competitors on the same market are veromoda.com, pleasefashion.com, thestorewoerden, With Jéan and lsonzalon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LIONESS.