Brand page · Toys · Netherlands
Little Dutch: 521K visits a month, 23 active Meta ads, Gravity score 567.
Little Dutch — Essentials and lifestyle products for babies and kids. In September 2026 little-dutch.com drew an estimated 521K visits, up 4% on the month before. It ranks #4 of 555 Toys brands in Netherlands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Toys brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Essentials and lifestyle products for babies and kids
01 · Traffic
How much traffic Little Dutch gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Little Dutch drew an estimated 521K visits in September 2026, up 4% on the month before and up 53% over three months.
- Worldwide#24,012of 4.5M sites · Top 1%
- In Netherlands#291of 78.6K sites · Top 1%
- Toys, worldwide#137of 50,509 brands · Top 1%
- Toys, Netherlands#4of 555 brands · Top 1%
521K
estimated visits in September
1 mo ▲ +4.0%4 mo ▲ +52.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Little Dutch.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Little Dutch holds 2.4 out of 5 on Trustpilot over 8 reviews, 4 of them in the last twelve months: 25% of customers give five stars and 75% one star.
Children's Clothing Store Baby Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Little Dutch sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Little Dutch sells on Shopify, 93% of its catalogue in stock. The best seller is Slinger element Touw, at €1.00, followed by Verhalen projector zaklamp roze and Slinger element - Letter A.
#1Slinger element TouwLittle Dutch€1.00In stock
#2Verhalen projector zaklamp rozeLittle Dutch€19.95In stock
#3Slinger element - Letter ALittle Dutch€2.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Little Dutch in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 33% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$33.55
- Currency
- EUR
04 · Ads
What Little Dutch is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Little Dutch runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
instagram.comLittle Dutch6 Oct 2026image
instagram.comLittle Dutch6 Oct 2026image
instagram.comLittle Dutch6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Little Dutch Trading B.V.verified
Text ad20 Oct 2026Little Dutch Trading B.V.verified
Text ad20 Oct 2026Little Dutch Trading B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Little Dutch.
The creators who tag @littledutch_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @littledutch_official on Instagram, led by junior clothes (12.4K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| jjunior clothes@junior_clothes_ · 🇬🇷 GR | Fashion style luxury Creator | 12.4K | 0.1% | 7 | Tagged @littledutch_official |
06 · Competitors according to Gravity
Who Little Dutch competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Little Dutch among Toys brands in Netherlands. The closest is Baby Fresh, then carters.com, INCLUD, Luksusbaby, vertbaudet.pt, okaidi.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Baby Freshbabyfresh.co | |||||||
| carters.comcarters.com | |||||||
| INCLUDinclud.com | |||||||
| Luksusbabyluksusbaby.dk | |||||||
| vertbaudet.ptvertbaudet.pt | |||||||
| okaidi.itokaidi.it |
07 · Company
The company behind Little Dutch.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Little Dutch is a company based in Berkel en Rodenrijs, Netherlands, founded in 2009 according to LinkedIn, on a domain registered in September 2019. It employs about 94 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Berkel en Rodenrijs
- Founded
- 2009, per LinkedIn
- Domain registered
- 26 Sept 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 94 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- little-dutch.com · Shopify · EUR
- Catalogue
- 292 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Little Dutch
What people ask Google about Little Dutch.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Little Dutch legit or a scam?
According to Gravity by Benchr, Little Dutch is a brand based in Berkel en Rodenrijs, Netherlands: its website has existed since September 2019, it sells on a Shopify store, it employs 94 people on LinkedIn, it has 500,181 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Little Dutch sell?
Essentials and lifestyle products for babies and kids Gravity by Benchr classifies it under Toys, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Little Dutch cost?
Little Dutch's best seller, Slinger element Touw, sells €1.00 on little-dutch.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check little-dutch.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Little Dutch have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Little Dutch advertises on Facebook and Instagram and on Google, where its offers often run. Check little-dutch.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Little Dutch?
Little Dutch sells on its own website, little-dutch.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Little Dutch?
Gravity by Benchr records a company based in Berkel en Rodenrijs, Netherlands, founded in 2009 according to LinkedIn, on a domain registered in 2019, with 94 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Little Dutch growing?
Yes. Gravity by Benchr estimates about 521,500 visits to little-dutch.com in September 2026, up 4% in a month and up 53% over three months. Little Dutch ranks #4 of 555 Toys brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Little Dutch use?
Gravity by Benchr identifies little-dutch.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Little Dutch spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Little Dutch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Netherlands?
Among Toys brands in Netherlands in the Gravity by Benchr index, Little Dutch ranks #4 of 555 by estimated traffic. Its closest competitors on the same market are Baby Fresh, carters.com, INCLUD, Luksusbaby, vertbaudet.pt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Little Dutch.