Brand page · Clothing · United Kingdom
Little Lies: 48.4k visits a month, 54 active Meta ads, Gravity score 565.
Little Lies — Little Lies is an independent fashion brand that sells bohemian clothing and accessories with a rock 'n roll soul, creating 'future-vintage' pieces designed in small batches with inclusivity in mind. In September 2026 little-lies.com drew an estimated 48.4k visits, up 9% on the month before. It ranks #1,013 of 19,668 Clothing brands in United Kingdom and holds a 4.9 Trustpilot rating over 1,290 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Little Lies is an independent fashion brand that sells bohemian clothing and accessories with a rock 'n roll soul, creating 'future-vintage' pieces designed in small batches with inclusivity in mind.
01 · Traffic
How much traffic Little Lies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Little Lies drew an estimated 48.4k visits in September 2026, up 9% on the month before and down 46% over three months.
- Worldwide#174,991of 4.5m sites · Top 5%
- In United Kingdom#9,197of 192k sites · Top 5%
- Clothing, worldwide#16,830of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,013of 19,668 brands · Top 10%
48.4k
estimated visits in September
1 mo ▲ +8.9%4 mo ▼ −45.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Little Lies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Little Lies holds 4.9 out of 5 on Trustpilot over 1,290 reviews, 176 of them in the last twelve months: 96% of customers give five stars and 1% one star. That volume places Little Lies in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Fashion Designer Boutique Plus Size Clothing Store Clothing Store Fashion Accessories Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Little Lies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Little Lies sells on Shopify, 90% of its catalogue in stock. The best seller is Sweet Jane Olive Crushed Mini Dress, at £58.00, followed by The Doors People Are Strange Band Tee and Fleetwood Mac Dove Band Tee.
#1Sweet Jane Olive Crushed Mini DressLittle Lies£58.00In stock
#2The Doors People Are Strange Band TeeLittle Lies£28.00In stock
#3Fleetwood Mac Dove Band TeeLittle Lies£28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Little Lies in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 66% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$103.77
- Currency
- GBP
04 · Ads
What Little Lies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Little Lies runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2024 (image, text, video).
Shop SpellboundLittle Lies5 Oct 2026image
Shop SpellboundLittle Lies4 Oct 2026image
Shop SpellboundLittle Lies4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Little Lies Ltdverified
Text ad20 Oct 2026Little Lies Ltdverified
Text ad20 Oct 2026Little Lies Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Little Lies.
The creators who tag @shoplittlelies on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shoplittlelies on Instagram, led by SARALUXE (41.5k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSARALUXE@sara_luxe · 🇬🇧 GB | Fashion style luxury Creator | 41.5k | 0.6% | 2 | Tagged @shoplittlelies |
06 · Competitors according to Gravity
Who Little Lies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Little Lies among Clothing brands in United Kingdom. The closest is SISTERHOOD, then All About Audrey, Charli, Susamusa, Banned Alternative, Paisie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SISTERHOODjoin-the-sisterhood.com | |||||||
| All About Audreyallaboutaudrey.co.uk | |||||||
| Charlicharli.com | |||||||
| Susamusasusamusa.com | |||||||
| Banned Alternativebannedalt.com | |||||||
| Paisiepaisie.com |
07 · Company
The company behind Little Lies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Little Lies is a company based in Glencarse, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in March 2015. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Glencarse
- Founded
- 2015, per LinkedIn
- Domain registered
- 27 Mar 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- little-lies.com · Shopify · GBP
- Catalogue
- 96 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Little Lies
What people ask Google about Little Lies.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Little Lies legit or a scam?
According to Gravity by Benchr, Little Lies is a brand based in Glencarse, United Kingdom: its website has existed since March 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 115,757 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Little Lies reviews
Customers rate Little Lies 4.9 out of 5 on Trustpilot over 1,290 reviews, 176 of them in the last twelve months: 96% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Little Lies sell?
Little Lies is an independent fashion brand that sells bohemian clothing and accessories with a rock 'n roll soul, creating 'future-vintage' pieces designed in small batches with inclusivity in mind. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Little Lies cost?
Little Lies' best seller, Sweet Jane Olive Crushed Mini Dress, sells £58.00 on little-lies.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check little-lies.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Little Lies have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Little Lies advertises on Facebook and Instagram and on Google, where its offers often run. Check little-lies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Little Lies?
Little Lies sells on its own website, little-lies.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Little Lies?
Gravity by Benchr records a company based in Glencarse, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Little Lies doing well?
Not at the moment. Gravity by Benchr estimates about 48,400 visits to little-lies.com in September 2026, up 9% in a month and down 46% over three months. Little Lies ranks #1,013 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Little Lies use?
Gravity by Benchr identifies little-lies.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Little Lies spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Little Lies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Little Lies ranks #1,013 of 19,668 by estimated traffic. Its closest competitors on the same market are SISTERHOOD, All About Audrey, Charli, Susamusa and Banned Alternative. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Little Lies.