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  5. Little Crafts London

Brand page · Kitchen & Dining · United Kingdom

Little Crafts London Top 5% worldwide Top 5% in the United Kingdom Top 5% in Kitchen & Dining Top 5% in Kitchen & Dining in the United Kingdom
littlecraftslondon.com·🇬🇧 Minster, United Kingdom· Shopify·Since 2020

Little Crafts London traffic, ads & competitors 68.8k visits a month, 34 active Meta ads, Gravity score 588.

Little Crafts London — Little Crafts London is a UK-based brand that sells eco-friendly kitchen storage and stylish homeware products, including recycled amber glass bottles and curated home decor items. In September 2026 littlecraftslondon.com drew an estimated 68.8k visits, up 27% on the month before. It ranks #157 of 6,546 Kitchen & Dining brands in the United Kingdom and holds a 4.2 Trustpilot rating over 299 reviews.

littlecraftslondon.com@littlecraftslondon 76.7kFacebookTrustpilot 4.2Meta Ad Library 34

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
68.8k
+27% vs. August 2026
Instagram followers
76.7k
399 posts · @littlecraftslondon
Trustpilot
4.2
299 reviews · 13 in 12 months
Meta ads
34
active · on Google since 2023
Products
92%
in stock · 57 collections
Rank in the United Kingdom
#157
of 6,546 in Kitchen & Dining
LinkedIn
—
Data not available
Earned media value
€2.6k
per month, Instagram

Gravity score

588/ 1000 · 10 of 10 indicators rated
Brand Power614
Momentum646
Performance503

Percentiles within 248 peers: Kitchen & Dining brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Little Crafts London is a UK-based brand that sells eco-friendly kitchen storage and stylish homeware products, including recycled amber glass bottles and curated home decor items.

01 · Traffic

Little Crafts London website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Little Crafts London drew an estimated 68.8k visits in September 2026, up 27% on the month before and up 26% over three months.

  • Worldwide#129,315of 4.5m sites · Top 5%
  • In United Kingdom#6,738of 192k sites · Top 5%
  • Kitchen & Dining, worldwide#3,224of 145,612 brands · Top 5%
  • Kitchen & Dining, United Kingdom#157of 6,546 brands · Top 5%
Monthly visitssource Sept 2026

68.8k

estimated visits in September

1 mo ▲ +27.4%4 mo ▲ +26.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Little Crafts London reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Little Crafts London holds 4.2 out of 5 on Trustpilot over 299 reviews, 13 of them in the last twelve months: 90% of customers give five stars and 7% one star. That volume places Little Crafts London in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 20 Oct 2026
4.2TrustScore · 299 reviews · 13 in 12 months
Top 20% review volumeTop 30% rating quality
5 ★90%
4 ★1%
3 ★1%
2 ★2%
1 ★7%

Countertop Store Home Goods Store Furniture Store Glassware Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Little Crafts London best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Little Crafts London sells on Shopify, 92% of its catalogue in stock. The best seller is Glass Acacia Pantry Jars, at £4.99–£174.75, followed by 500ml Amber Glass Bottle with Metal Pump White Label and Set of 2 Amber Glass Bottle 500 ML with Metal Pump & Small Tray.

ProductsCatalogue read Oct 2026
  • #1Glass Acacia Pantry JarsLittle Crafts London£4.99–£174.75In stock
  • #2500ml Amber Glass Bottle with Metal Pump White LabelLittle Crafts London£8.00–£12.99In stock
  • #3Set of 2 Amber Glass Bottle 500 ML with Metal Pump & Small TrayLittle Crafts London£29.99–£38.49In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Soap & Lotion Dispensers26%
Food Storage13%
Kitchen Tools & Utensils9%
Tableware6%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining42%
Bathroom Accessories41%
Household Supplies9%
Decor7%
Plumbing0%

The dominant category places Little Crafts London in its comparison group.

Prices and ratingsstore data
Average rating
4.84 / 5
Rated products
84% of the catalogue
In stock
92%
Upper price quartile
US$46.97
Currency
GBP

05 · Influencers

Little Crafts London influencers

The creators who tag @littlecraftslondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @littlecraftslondon on Instagram, led by Delicia Bale ANutr | Healthy, Easy, Nutritionist Recipes (308k followers, 2.2% engagement).

Influencersaccounts tagging @littlecraftslondon · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDelicia Bale ANutr | Healthy, Easy, Nutritionist Recipes@nutritiouslydelicia · 🇬🇧 GBFood cooking nutrition Creator308k2.2%1Tagged @littlecraftslondon
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Little Crafts London competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Little Crafts London among Kitchen & Dining brands in the United Kingdom. The closest is Namie, then Paper & Ink, MAISON DES CADEAUX, Pyrex® Webshop UK, Igluu Meal Prep, Ken Hom Woks.

CompetitorsKitchen & Dining · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Namienamiehome.com
Paper & Inkthepaperandink.co.uk
MAISON DES CADEAUXmdcgifts.com
Pyrex® Webshop UKpyrex.co.uk
Igluu Meal Prepigluumealprep.com
Ken Hom Wokskenhomwoks.co.uk
Competitors Gravity finds for Little Crafts London. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Little Crafts London with Namie

07 · Company

Who is behind Little Crafts London?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Little Crafts London is a company based in Minster, United Kingdom, on a domain registered in April 2020.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Minster
Domain registered
21 Apr 2020
Status
Operating
DistributionGravity index, Nov 2026
Own store
littlecraftslondon.com · Shopify · GBP
Catalogue
57 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Little Crafts London

What people ask Google about Little Crafts London.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Little Crafts London a legit company?

According to Gravity by Benchr, Little Crafts London is a brand based in Minster, United Kingdom: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 76,685 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Little Crafts London reviews

Customers rate Little Crafts London 4.2 out of 5 on Trustpilot over 299 reviews, 13 of them in the last twelve months: 90% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Little Crafts London sell?

Little Crafts London is a UK-based brand that sells eco-friendly kitchen storage and stylish homeware products, including recycled amber glass bottles and curated home decor items. Gravity by Benchr classifies it under Kitchen & Dining, with Soap & Lotion Dispensers making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Little Crafts London cost?

Little Crafts London's best seller, Glass Acacia Pantry Jars, sells from £4.99 to £174.75 on littlecraftslondon.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check littlecraftslondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Little Crafts London promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Little Crafts London advertises on Facebook and Instagram and on Google, where its offers often run. Check littlecraftslondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Little Crafts London?

Little Crafts London sells on its own website, littlecraftslondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Little Crafts London?

Gravity by Benchr records a company based in Minster, United Kingdom, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Little Crafts London growing?

Yes. Gravity by Benchr estimates about 68,800 visits to littlecraftslondon.com in September 2026, up 27% in a month and up 26% over three months. Little Crafts London ranks #157 of 6,546 Kitchen & Dining brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Little Crafts London use?

Gravity by Benchr identifies littlecraftslondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Little Crafts London spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Little Crafts London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in the United Kingdom?

Among Kitchen & Dining brands in the United Kingdom in the Gravity by Benchr index, Little Crafts London ranks #157 of 6,546 by estimated traffic. Its closest competitors on the same market are Namie, Paper & Ink, MAISON DES CADEAUX, Pyrex® Webshop UK and Igluu Meal Prep. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Little Crafts London.