- Gravity
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- Living Proof
Brand page · Personal Care · United Kingdom
Living Proof traffic, ads & competitors 57.7k visits a month, 10 active Meta ads, Gravity score 509.
Living Proof — Living Proof is a hair care brand that sells hair products including shampoos, conditioners, masks, scalp treatments, stylers, hairspray and dry shampoo. In September 2026 livingproof.co.uk drew an estimated 57.7k visits, up 1% on the month before. It ranks #324 of 8,226 Personal Care brands in the United Kingdom and holds a 2.8 Trustpilot rating over 97 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Living Proof is a hair care brand that sells hair products including shampoos, conditioners, masks, scalp treatments, stylers, hairspray and dry shampoo.
01 · Traffic
Living Proof website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Living Proof drew an estimated 57.7k visits in September 2026, up 1% on the month before and up 47% over three months.
- Worldwide#150,283of 4.5m sites · Top 5%
- In United Kingdom#7,900of 192k sites · Top 5%
- Personal Care, worldwide#7,573of 215,119 brands · Top 5%
- Personal Care, United Kingdom#324of 8,226 brands · Top 5%
57.7k
estimated visits in September
1 mo ▲ +0.7%4 mo ▲ +46.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Living Proof reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Living Proof holds 2.8 out of 5 on Trustpilot over 97 reviews, 8 of them in the last twelve months: 51% of customers give five stars and 36% one star. That volume places Living Proof in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Living Proof best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Living Proof sells on Shopify, 82% of its catalogue in stock. The best seller is Perfect hair Day™ Advanced Clean Dry Shampoo, at £15.00–£38.00, followed by Full Dry Volume & Texture Spray and Perfect hair Day™ Dry Shampoo.
#1Perfect hair Day™ Advanced Clean Dry ShampooLiving Proof£15.00–£38.00In stock
#2Full Dry Volume & Texture SprayLiving Proof£16.00–£37.00In stock
Perfect hair Day™ Dry ShampooLiving Proof£15.00–£36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Living Proof in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 97% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$46.33
- Currency
- GBP
04 · Ads
Living Proof ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Living Proof runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Refresh your blow dry in 10 minutesLiving Proof6 Oct 2026video
Meet your new shine heroesLiving Proof6 Oct 2026image
Fresh Hair Starts HereLiving Proof6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Murad Europe Ltdverified
Text ad20 Oct 2026Murad Europe Ltdverified
Text ad20 Oct 2026Murad Europe Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Living Proof influencers
The creators who tag @livingproofuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @livingproofuk on Instagram, led by JAMES GOULD (21.1k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJAMES GOULD@jamesgouldcolour · 🇬🇧 GB | Beauty cosmetics skincare Creator | 21.1k | 0.7% | 13 | Tagged @livingproofuk |
06 · Competitors according to Gravity
Living Proof competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Living Proof among Personal Care brands in the United Kingdom. The closest is TONI&GUY, then K18 Hair, Selkie, Hair by Sam McKnight, Keratin Revolution, Davines UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TONI&GUYshop.toniandguy.com | |||||||
| K18 Hairk18hair.co.uk | |||||||
| Selkieselkiehaircare.com | |||||||
| Hair by Sam McKnightsammcknight.com | |||||||
| Keratin Revolutionkeratinrevolution.co.uk | |||||||
| Davines UKuk.davines.com |
07 · Company
Who is behind Living Proof?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Living Proof is a company based in London, United Kingdom, on a domain registered in June 2011. It employs about 1 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Domain registered
- 8 Jun 2011
- Employees
- 1 on LinkedIn
- Own store
- livingproof.co.uk · Shopify · GBP
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Living Proof
What people ask Google about Living Proof.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Living Proof a legit company?
According to Gravity by Benchr, Living Proof is a brand based in London, United Kingdom: its website has existed since June 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 119,275 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Living Proof reviews
Customers rate Living Proof 2.8 out of 5 on Trustpilot over 97 reviews, 8 of them in the last twelve months: 51% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Living Proof?
Living Proof is a hair care brand that sells hair products including shampoos, conditioners, masks, scalp treatments, stylers, hairspray and dry shampoo. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification, October 2026.
Living Proof prices: how much is it?
Living Proof's best seller, Perfect hair Day™ Advanced Clean Dry Shampoo, sells from £15.00 to £38.00 on livingproof.co.uk. 82% of the catalogue is in stock. Gravity does not track prices daily: check livingproof.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Living Proof have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Living Proof advertises on Facebook and Instagram and on Google, where its offers often run. Check livingproof.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Living Proof?
Living Proof sells on its own website, livingproof.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Living Proof?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2011, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Living Proof doing well?
Yes. Gravity by Benchr estimates about 57,700 visits to livingproof.co.uk in September 2026, up 1% in a month and up 47% over three months. Living Proof ranks #324 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Living Proof use?
Gravity by Benchr identifies livingproof.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Living Proof spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Living Proof on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Living Proof ranks #324 of 8,226 by estimated traffic. Its closest competitors on the same market are TONI&GUY, K18 Hair, Selkie, Hair by Sam McKnight and Keratin Revolution. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Living Proof.