Brand page · Personal Care · United States
Living Proof: 168K visits a month, 263 active Meta ads, Gravity score 583.
Living Proof — Living Proof is a brand of haircare products that offers science-backed solutions for all hair types and textures, with a focus on solving real-world hair problems rather than concealing them. In September 2026 livingproof.com drew an estimated 168K visits, down 2% on the month before. It ranks #486 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Living Proof is a brand of haircare products that offers science-backed solutions for all hair types and textures, with a focus on solving real-world hair problems rather than concealing them.
01 · Traffic
How much traffic Living Proof gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Living Proof drew an estimated 168K visits in September 2026, down 2% on the month before and down 21% over three months.
- Worldwide#60,456of 4.5M sites · Top 5%
- In United States#19,877of 1.2M sites · Top 5%
- Personal Care, worldwide#2,825of 215,119 brands · Top 5%
- Personal Care, United States#486of 33,626 brands · Top 5%
168K
estimated visits in September
1 mo ▼ −2.4%4 mo ▼ −20.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Living Proof.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Living Proof holds 3.4 out of 5 on Trustpilot over 7 reviews, 1 of them in the last twelve months: 43% of customers give five stars and 57% one star.
Beauty Product Supplier Hair Extensions Supplier Cosmetics Store Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Living Proof sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Living Proof sells on Shopify, 91% of its catalogue in stock. The best seller is Perfect hair Day™ Dry Shampoo, at US$18.00–US$45.00, followed by Perfect hair Day™ Advanced Clean Dry Shampoo and Style Lab® Flex Hairspray.
#1Perfect hair Day™ Dry ShampooLiving ProofUS$18.00–US$45.00In stock
#2Perfect hair Day™ Advanced Clean Dry ShampooLiving ProofUS$18.00–US$45.00In stock
#3Style Lab® Flex HairsprayLiving ProofUS$18.00–US$42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Living Proof in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 91% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$59.00
- Currency
- USD
04 · Ads
What Living Proof is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Living Proof runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
A new scent for winterLiving Proof8 Oct 2026video
Limited Edition Dry Shampoo: Frosted Fig Advanced CleanLiving Proof8 Oct 2026video
Heat Styling SprayLiving Proof8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Living Proof inc.verified
Text ad20 Oct 2026Living Proof inc.verified
Text ad20 Oct 2026Living Proof inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Living Proof.
The creators who tag @livingproofinc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @livingproofinc on Instagram, led by JAMES GOULD (21.1K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJAMES GOULD@jamesgouldcolour · 🇬🇧 GB | Beauty cosmetics skincare Creator | 21.1K | 0.7% | 14 | Tagged @livingproofinc |
06 · Competitors according to Gravity
Who Living Proof competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Living Proof among Personal Care brands in United States. The closest is R+Co, then Verb Products, Crown Affair, loveamika.com, rehabyourhair, Not Your Mother's.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| R+Corandco.com | |||||||
| Verb Productsverbproducts.com | |||||||
| Crown Affaircrownaffair.com | |||||||
| loveamika.comloveamika.com | |||||||
| rehabyourhairrehabyourhair.com | |||||||
| Not Your Mother'snotyourmothers.com |
07 · Company
The company behind Living Proof.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Living Proof is a company based in Boston, United States, on a domain registered in September 2000. It employs about 281 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Boston
- Founded
- Data not available
- Domain registered
- 26 Sept 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 281 on LinkedIn
- Funding stage
- M and a · last deal: series c
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- livingproof.com · Shopify · USD
- Catalogue
- 55 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Living Proof
What people ask Google about Living Proof.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Living Proof legit or a scam?
According to Gravity by Benchr, Living Proof is a brand based in Boston, United States: its website has existed since September 2000, it sells on a Shopify store, it employs 281 people on LinkedIn, it has 380,392 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Living Proof sell?
Living Proof is a brand of haircare products that offers science-backed solutions for all hair types and textures, with a focus on solving real-world hair problems rather than concealing them. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Living Proof expensive?
Living Proof's best seller, Perfect hair Day™ Dry Shampoo, sells from US$18.00 to US$45.00 on livingproof.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check livingproof.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Living Proof have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Living Proof advertises on Facebook and Instagram and on Google, where its offers often run. Check livingproof.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Living Proof?
Living Proof sells on its own website, livingproof.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Living Proof?
Gravity by Benchr records a company based in Boston, United States, whose domain was registered in 2000, with 281 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Living Proof growing?
Not at the moment. Gravity by Benchr estimates about 168,500 visits to livingproof.com in September 2026, down 2% in a month and down 21% over three months. Living Proof ranks #486 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Living Proof use?
Gravity by Benchr identifies livingproof.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Living Proof's ad budget?
Gravity by Benchr does not publish a spend figure for Living Proof on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Living Proof ranks #486 of 33,626 by estimated traffic. Its closest competitors on the same market are R+Co, Verb Products, Crown Affair, loveamika.com, rehabyourhair. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Living Proof.