Brand page · Clothing
L.L.Bean: 19.2M visits a month, 149 active Meta ads.
L.L.Bean — L.L.Bean is a multi-channel merchant of quality outdoor gear and apparel, founded in 1912 by Leon Leonwood Bean, that began selling the Maine Hunting Shoe and remains committed to customer focus, product improvement, and innovation. In September 2026 llbean.com drew an estimated 19.2M visits, up 11% on the month before. It ranks #2 of 97,158 Clothing brands and holds a 2.1 Trustpilot rating over 586 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
L.L.Bean is a multi-channel merchant of quality outdoor gear and apparel, founded in 1912 by Leon Leonwood Bean, that began selling the Maine Hunting Shoe and remains committed to customer focus, product improvement, and innovation.
01 · Traffic
How much traffic L.L.Bean gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
L.L.Bean drew an estimated 19.2M visits in September 2026, up 11% on the month before and up 57% over three months.
- Worldwide#1,127of 4.5M sites · Top 1%
- In United States#433of 1.2M sites · Top 1%
- Clothing, worldwide#61of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
19.2M
estimated visits in September
1 mo ▲ +10.9%4 mo ▲ +57.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about L.L.Bean.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
L.L.Bean holds 2.1 out of 5 on Trustpilot over 586 reviews, 80 of them in the last twelve months: 18% of customers give five stars and 63% one star. That volume places L.L.Bean in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Clothing Store Men's Clothing Store Outdoor Clothing and Equipment Shop Shoe Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What L.L.Bean sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read L.L.Bean's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places L.L.Bean in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What L.L.Bean is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
L.L.Bean runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Men's Maine Guide ShirtL.L.Bean7 Oct 2026image
Made for Autumn DaysL.L.Bean6 Oct 2026image
10% Off Your PurchaseL.L.Bean6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026L.L. BEAN, INCverified
Text ad19 Oct 2026L.L. BEAN, INCverified
Text ad19 Oct 2026L.L. BEAN, INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about L.L.Bean.
The creators who tag @llbean on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @llbean on Instagram, led by Lea Davison (23.5K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLea Davison@leaeatsalot · 🇺🇸 US | Fitness sport bodybuilding Creator | 23.5K | 1.2% | 10 | Tagged @llbean |
06 · Competitors according to Gravity
Who L.L.Bean competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for L.L.Bean among Clothing brands. The closest is Columbia Sportswear, then columbia.com, thenorthface.co.uk, Lands' End, Eddie Bauer, mountainwarehouse.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Columbia Sportswearcolumbiasportswear.ca | |||||||
| columbia.comcolumbia.com | |||||||
| thenorthface.co.ukthenorthface.co.uk | |||||||
| Lands' Endlandsend.com | |||||||
| Eddie Bauereddiebauer.com | |||||||
| mountainwarehouse.commountainwarehouse.com |
07 · Company
The company behind L.L.Bean.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
L.L.Bean is an e-commerce brand, on a domain registered in January 1995. It employs about 3,533 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 3 Jan 1995
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 3,533 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- llbean.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about L.L.Bean
What people ask Google about L.L.Bean.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is L.L.Bean legit?
According to Gravity by Benchr, L.L.Bean is a brand: its website has existed since January 1995, it sells on a Salesforce_commerce store, it employs 3,533 people on LinkedIn, it has 682,596 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
L.L.Bean reviews: is it worth it?
Customers rate L.L.Bean 2.1 out of 5 on Trustpilot over 586 reviews, 80 of them in the last twelve months: 18% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does L.L.Bean sell?
L.L.Bean is a multi-channel merchant of quality outdoor gear and apparel, founded in 1912 by Leon Leonwood Bean, that began selling the Maine Hunting Shoe and remains committed to customer focus, product improvement, and innovation. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
L.L.Bean promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: L.L.Bean advertises on Facebook and Instagram and on Google, where its offers often run. Check llbean.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy L.L.Bean?
L.L.Bean sells on its own website, llbean.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns L.L.Bean?
Gravity by Benchr records a company, whose domain was registered in 1995, with 3,533 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is L.L.Bean doing well?
Yes. Gravity by Benchr estimates about 19,171,800 visits to llbean.com in September 2026, up 11% in a month and up 57% over three months. L.L.Bean ranks #2 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does L.L.Bean use?
Gravity by Benchr identifies llbean.com as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is L.L.Bean's ad budget?
Gravity by Benchr does not publish a spend figure for L.L.Bean on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, L.L.Bean ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are Columbia Sportswear, columbia.com, thenorthface.co.uk, Lands' End, Eddie Bauer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with L.L.Bean.