Brand page · Clothing · New Zealand
LOADED: 82.7K visits a month, 16 active Meta ads, Gravity score 613.
LOADED — New Zealand's original authentic sneaker and streetwear fashion boutique. In September 2026 loadednz.com drew an estimated 82.7K visits, down 6% on the month before. It ranks #50 of 2,191 Clothing brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 105 peers: Clothing brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
New Zealand's original authentic sneaker and streetwear fashion boutique.
01 · Traffic
How much traffic LOADED gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LOADED drew an estimated 82.7K visits in September 2026, down 6% on the month before and down 16% over three months.
- Worldwide#110,448of 4.5M sites · Top 5%
- In New Zealand#409of 26.3K sites · Top 5%
- Clothing, worldwide#10,606of 459,295 brands · Top 5%
- Clothing, New Zealand#50of 2,191 brands · Top 5%
82.7K
estimated visits in September
1 mo ▼ −6.0%4 mo ▼ −16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LOADED.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LOADED holds 3.6 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LOADED sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LOADED sells on Shopify, 18% of its catalogue in stock. The best seller is Double Box, at NZ$5.00, followed by Gift Wrapping - All proceeds go to Starship Children's Hospital and Samba OG - Crystal White.
#1Double BoxLOADEDNZ$5.00In stock
#2Gift Wrapping - All proceeds go to Starship Children's HospitalLOADEDNZ$3.00In stock
#3Samba OG - Crystal WhiteLOADEDNZ$199.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LOADED in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 18%
- Upper price quartile
- US$151.27
- Currency
- NZD
04 · Ads
What LOADED is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LOADED runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Human Made | Exclusive To LOADEDLoaded NZ6 Oct 2026image
Bape STA #1 M2 - GreenLoaded NZ1 Oct 2026image
Human Made | Exclusive To LOADEDLoaded NZ28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Martin James Englandverified
Text ad20 Oct 2026Martin James Englandverified
Text ad20 Oct 2026Martin James Englandverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LOADED.
The creators who tag @loadednz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who LOADED competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LOADED among Clothing brands in New Zealand. The closest is OVERKILL, then Above The Clouds, Feature, Loja Kings, Sizeer, laboutiqueofficielle.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OVERKILLoverkillshop.com | |||||||
| Above The Cloudsabovethecloudsstore.com | |||||||
| Featurefeature.com | |||||||
| Loja Kingslojakings.com.br | |||||||
| Sizeersizeer.com | |||||||
| laboutiqueofficielle.comlaboutiqueofficielle.com |
07 · Company
The company behind LOADED.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LOADED is a company based in Auckland, New Zealand, on a domain registered in July 2006.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- Data not available
- Domain registered
- 26 Jul 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loadednz.com · Shopify · NZD
- Catalogue
- 342 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LOADED
What people ask Google about LOADED.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LOADED legit or a scam?
According to Gravity by Benchr, LOADED is a brand based in Auckland, New Zealand: its website has existed since July 2006, it sells on a Shopify store, it has 116,973 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is LOADED?
New Zealand's original authentic sneaker and streetwear fashion boutique. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is LOADED expensive?
LOADED's best seller, Double Box, sells NZ$5.00 on loadednz.com. 18% of the catalogue is in stock. Gravity does not track prices daily: check loadednz.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does LOADED have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LOADED advertises on Facebook and Instagram and on Google, where its offers often run. Check loadednz.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LOADED?
LOADED sells on its own website, loadednz.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind LOADED?
Gravity by Benchr records a company based in Auckland, New Zealand, whose domain was registered in 2006. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LOADED doing well?
Not at the moment. Gravity by Benchr estimates about 82,700 visits to loadednz.com in September 2026, down 6% in a month and down 16% over three months. LOADED ranks #50 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LOADED use?
Gravity by Benchr identifies loadednz.com as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LOADED's ad budget?
Gravity by Benchr does not publish a spend figure for LOADED on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, LOADED ranks #50 of 2,191 by estimated traffic. Its closest competitors on the same market are OVERKILL, Above The Clouds, Feature, Loja Kings, Sizeer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LOADED.