Brand page · Jewelry · Germany
Loanya: 48k visits a month, 65 active Meta ads, Gravity score 645.
Loanya — Loanya is a German company that sells personalized jewelry and gifts with meaning, allowing customers to create custom jewelry pieces with personal engravings. In September 2026 loanya.de drew an estimated 48k visits, down 3% on the month before. It ranks #78 of 2,456 Jewelry brands in Germany and holds a 4.3 Trustpilot rating over 688 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 88 peers: Jewelry brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Loanya is a German company that sells personalized jewelry and gifts with meaning, allowing customers to create custom jewelry pieces with personal engravings.
01 · Traffic
How much traffic Loanya gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Loanya drew an estimated 48k visits in September 2026, down 3% on the month before and up 150% over three months.
- Worldwide#176,200of 4.5m sites · Top 5%
- In Germany#7,945of 184k sites · Top 5%
- Jewelry, worldwide#4,045of 132,285 brands · Top 5%
- Jewelry, Germany#78of 2,456 brands · Top 5%
48k
estimated visits in September
1 mo ▼ −2.5%4 mo ▲ +150.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Loanya.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Loanya holds 4.3 out of 5 on Trustpilot over 688 reviews, 200 of them in the last twelve months: 64% of customers give five stars and 22% one star. That volume places Loanya in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Loanya sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Loanya sells on Shopify, 100% of its catalogue in stock. The best seller is Lebensbaum Kette mit personalisierten Namen, at €49.90, followed by Deine Kinderzeichnung – als Halskette oder Anhänger and Armband mit personalisierten Herzanhängern.
#1Lebensbaum Kette mit personalisierten NamenLoanya€49.90In stock
#2Deine Kinderzeichnung – als Halskette oder AnhängerLoanya€39.90In stock
#3Armband mit personalisierten HerzanhängernLoanya€49.00–€68.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Loanya in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 88% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$55.89
- Currency
- EUR
04 · Ads
What Loanya is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Loanya runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Wähle deine zwei GeburtssteineLoanya - Personalisierte Schmuckgeschenke6 Oct 2026image
Personalisierbare Namenskette, Gold / 45 CmLoanya - Personalisierte Schmuckgeschenke4 Oct 2026image
Ein Herz für jeden LieblingsmenschenLoanya - Personalisierte Schmuckgeschenke30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ilja Waleewverified
Text ad20 Oct 2026Ilja Waleewverified
Text ad20 Oct 2026Ilja Waleewverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Loanya.
The creators who tag @loanya.schmuck on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Loanya competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Loanya among Jewelry brands in Germany. The closest is LOANYA, then LOANYA, Paul Hewitt, loanya.es, AnoaShop, PAUL VALENTINE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LOANYAloanya.fr | |||||||
| LOANYAloanya.shop | |||||||
| Paul Hewittpaul-hewitt.com | |||||||
| loanya.esloanya.es | |||||||
| AnoaShopanoashop.com | |||||||
| PAUL VALENTINEde.paul-valentine.com |
07 · Company
The company behind Loanya.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Loanya is a company based in Chemnitz, Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Chemnitz
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loanya.de · Shopify · EUR
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Loanya
What people ask Google about Loanya.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Loanya a legit company?
According to Gravity by Benchr, Loanya is a brand based in Chemnitz, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 9,322 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Loanya reviews
Customers rate Loanya 4.3 out of 5 on Trustpilot over 688 reviews, 200 of them in the last twelve months: 64% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Loanya known for?
Loanya is a German company that sells personalized jewelry and gifts with meaning, allowing customers to create custom jewelry pieces with personal engravings. Gravity by Benchr classifies it under Jewelry, with Jewelry making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Loanya prices: how much is it?
Loanya's best seller, Lebensbaum Kette mit personalisierten Namen, sells €49.90 on loanya.de. 100% of the catalogue is in stock. Gravity does not track prices daily: check loanya.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Loanya discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Loanya advertises on Facebook and Instagram and on Google, where its offers often run. Check loanya.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Loanya?
Loanya sells on its own website, loanya.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Loanya growing?
Yes. Gravity by Benchr estimates about 48,000 visits to loanya.de in September 2026, down 3% in a month and up 150% over three months. Loanya ranks #78 of 2,456 Jewelry brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Loanya use?
Gravity by Benchr identifies loanya.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Loanya's ad budget?
Gravity by Benchr does not publish a spend figure for Loanya on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Germany?
Among Jewelry brands in Germany in the Gravity by Benchr index, Loanya ranks #78 of 2,456 by estimated traffic. Its closest competitors on the same market are LOANYA, LOANYA, Paul Hewitt, loanya.es and AnoaShop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Loanya.