Brand page · Clothing Accessories · Australia
Locked Down: 32k visits a month, 202 active Meta ads, Gravity score 550.
Locked Down — Locked Down Brand is an Australian lifestyle brand driven by adrenaline and adventure that specializes in premium headwear and clothing. In September 2026 lockeddownbrand.com drew an estimated 32k visits, down 42% on the month before. It ranks #228 of 3,952 Clothing Accessories brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Clothing Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Locked Down Brand is an Australian lifestyle brand driven by adrenaline and adventure that specializes in premium headwear and clothing.
01 · Traffic
How much traffic Locked Down gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Locked Down drew an estimated 32k visits in September 2026, down 42% on the month before and down 31% over three months.
- Worldwide#248,776of 4.5m sites · Top 10%
- In Australia#6,512of 105k sites · Top 10%
- Clothing Accessories, worldwide#3,564of 85,207 brands · Top 5%
- Clothing Accessories, Australia#228of 3,952 brands · Top 10%
32k
estimated visits in September
1 mo ▼ −41.8%4 mo ▼ −31.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Locked Down.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Locked Down holds 3.4 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Locked Down sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Locked Down sells on Shopify, 94% of its catalogue in stock. The best seller is Shipping Insurance, at A$2.00, followed by ICON LD Snapback - Blackout and ICON LD Snapback - Black.
#1Shipping InsuranceLocked DownA$2.00In stock
#2ICON LD Snapback - BlackoutLocked DownA$69.00In stock
#3ICON LD Snapback - BlackLocked DownA$69.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Locked Down in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 100% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$48.12
- Currency
- AUD
04 · Ads
What Locked Down is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Locked Down runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Perfect Fit GuaranteedLocked Down Brand7 Oct 2026image
Get A Perfect FitLocked Down Brand7 Oct 2026video
An Everyday EssentialLocked Down Brand7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Locked Down Pty Ltdverified
Text ad20 Oct 2026Locked Down Pty Ltdverified
Text ad20 Oct 2026Locked Down Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Locked Down.
The creators who tag @lockeddownbrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lockeddownbrand on Instagram, led by Ryan McNamara (12.6k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRyan McNamara@ryanmack88 · INTL | Fashion style luxury Creator | 12.6k | 0.4% | 7 | Tagged @lockeddownbrand |
06 · Competitors according to Gravity
Who Locked Down competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Locked Down among Clothing Accessories brands in Australia. The closest is New Era Cap, then rnnr Australia, Someday Fabrications, Will & Bear, Live Co., Avenue the Label.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| New Era Capneweracap.com.au | |||||||
| rnnr Australiarnnr.com.au | |||||||
| Someday Fabricationssomedayfbr.com | |||||||
| Will & Bearwillandbear.com | |||||||
| Live Co.lvco.com.au | |||||||
| Avenue the Labelavenuethelabel.com |
07 · Company
The company behind Locked Down.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Locked Down is a company based in Redland Bay, Australia, founded in 2016 according to LinkedIn, on a domain registered in August 2021. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Redland Bay
- Founded
- 2016, per LinkedIn
- Domain registered
- 6 Aug 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lockeddownbrand.com · Shopify · AUD
- Catalogue
- 75 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Locked Down
What people ask Google about Locked Down.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Locked Down legit or a scam?
According to Gravity by Benchr, Locked Down is a brand based in Redland Bay, Australia: its website has existed since August 2021, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 48,727 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Locked Down sell?
Locked Down Brand is an Australian lifestyle brand driven by adrenaline and adventure that specializes in premium headwear and clothing. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Locked Down prices: how much is it?
Locked Down's best seller, Shipping Insurance, sells A$2.00 on lockeddownbrand.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check lockeddownbrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Locked Down promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Locked Down advertises on Facebook and Instagram and on Google, where its offers often run. Check lockeddownbrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Locked Down?
Locked Down sells on its own website, lockeddownbrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Locked Down?
Gravity by Benchr records a company based in Redland Bay, Australia, founded in 2016 according to LinkedIn, on a domain registered in 2021, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Locked Down doing well?
Not at the moment. Gravity by Benchr estimates about 32,000 visits to lockeddownbrand.com in September 2026, down 42% in a month and down 31% over three months. Locked Down ranks #228 of 3,952 Clothing Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Locked Down use?
Gravity by Benchr identifies lockeddownbrand.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Locked Down's ad budget?
Gravity by Benchr does not publish a spend figure for Locked Down on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Australia?
Among Clothing Accessories brands in Australia in the Gravity by Benchr index, Locked Down ranks #228 of 3,952 by estimated traffic. Its closest competitors on the same market are New Era Cap, rnnr Australia, Someday Fabrications, Will & Bear and Live Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Locked Down.