Brand page · Locks & Keys · United States

Lockly Top 5% worldwide Top 5% in United States Top 5% in Locks & Keys Top 10% in Locks & Keys in United States
lockly.com·🇺🇸 West Milford, United States· Shopify·Since 2012

Lockly: 78.4k visits a month, 5 active Meta ads, Gravity score 562.

Lockly — Lockly is a property technology company that provides smart locking and access management solutions for homes, offices, and personal items, featuring advanced technology like 3D fingerprint readers, facial recognition, and video doorbells. In September 2026 lockly.com drew an estimated 78.4k visits, up 18% on the month before. It ranks #12 of 233 Locks & Keys brands in United States and holds a 4.9 Trustpilot rating over 1,441 reviews.

lockly.com@meetlockly 13.5kYouTube 3.1kFacebookLinkedIn 1.9kTrustpilot 4.9Meta Ad Library 5

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
78.4k
+18% vs. August 2026
Instagram followers
13.5k
1,329 posts · @meetlockly
Trustpilot
4.9
1,441 reviews · 991 in 12 months
Meta ads
5
active · on Google since 2024
Products
81%
in stock · 19 collections
Rank in United States
#12
of 233 in Locks & Keys
LinkedIn
1.9k
followers · 33 employees
Earned media value
€254.1
per month, Instagram

Gravity score

562/ 1000 · 10 of 10 indicators rated
Brand Power642
Momentum562
Performance482

Percentiles within 15 peers: Locks & Keys brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Lockly is a property technology company that provides smart locking and access management solutions for homes, offices, and personal items, featuring advanced technology like 3D fingerprint readers, facial recognition, and video doorbells.

01 · Traffic

How much traffic Lockly gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Lockly drew an estimated 78.4k visits in September 2026, up 18% on the month before and down 14% over three months.

  • Worldwide#115,639of 4.5m sites · Top 5%
  • In United States#37,727of 1.2m sites · Top 5%
  • Locks & Keys, worldwide#31of 1,927 brands · Top 5%
  • Locks & Keys, United States#12of 233 brands · Top 10%
Monthly visitssource Sept 2026

78.4k

estimated visits in September

1 mo ▲ +17.8%4 mo ▼ −13.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Lockly.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Lockly holds 4.9 out of 5 on Trustpilot over 1,441 reviews, 991 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Lockly in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.

Trustpilotclaimed page · read 20 Oct 2026
4.9TrustScore · 1,441 reviews · 991 in 12 months
Top 10% review volumeTop 5% rating quality
5 ★95%
4 ★3%
3 ★0%
2 ★0%
1 ★1%

Locks Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Lockly sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Lockly sells on Shopify, 81% of its catalogue in stock. The best seller is Shipping Protection by Route, at US$0.98–US$140.38, followed by Lockly Vision™ - The Original Video Smart Lock and Peek-Proof Lockly Secure Plus Smart Lock.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Locks & Latches86%
Home Alarm Systems3%
Power3%
Security Safes3%

Share of the catalogue by product family.

Activity mixdominant: Locks & Keys
Locks & Keys86%
Business & Home Security5%
Environmental Services3%
Automation Control Components3%
Electronics Accessories3%

The dominant category places Lockly in its comparison group.

Prices and ratingsstore data
Average rating
4.70 / 5
Rated products
57% of the catalogue
In stock
81%
Upper price quartile
US$329.00
Currency
USD

05 · Influencers

Who talks about Lockly.

The creators who tag @meetlockly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @meetlockly on Instagram, led by Ma Tan Fung (11.5k followers, 12.7% engagement).

Influencersaccounts tagging @meetlockly · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMa Tan Fung@matanfung · 🇭🇰 HKPro sports athletes Creator11.5k12.7%1Tagged @meetlockly
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Lockly competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Lockly among Locks & Keys brands in United States. The closest is Philips Home Access, then Lockin, DESLOC, Lock X Smart, easilok.com, AmericanLocks.com.

CompetitorsLocks & Keys · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Philips Home Accessus.homeaccess.philips
Lockinlockin.com
DESLOCdesloc.com
Lock X Smartlockxsmart.com
easilok.comeasilok.com
AmericanLocks.comamericanlocks.com
Competitors Gravity finds for Lockly. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Lockly with Philips Home Access

07 · Company

The company behind Lockly.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Lockly is a company based in West Milford, United States, founded in 2012 according to LinkedIn, on a domain registered in February 2012. It employs about 33 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · West Milford
Founded
2012, per LinkedIn
Domain registered
16 Feb 2012
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
33 on LinkedIn · 51-200
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
lockly.com · Shopify · USD
Catalogue
19 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Lockly

What people ask Google about Lockly.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Lockly legit?

According to Gravity by Benchr, Lockly is a brand based in West Milford, United States: its website has existed since February 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 13,527 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Lockly reviews: is it worth it?

Customers rate Lockly 4.9 out of 5 on Trustpilot over 1,441 reviews, 991 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Lockly?

Lockly is a property technology company that provides smart locking and access management solutions for homes, offices, and personal items, featuring advanced technology like 3D fingerprint readers, facial recognition, and video doorbells. Gravity by Benchr classifies it under Locks & Keys, with Locks & Latches making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Lockly prices: how much is it?

Lockly's best seller, Shipping Protection by Route, sells from US$0.98 to US$140.38 on lockly.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check lockly.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Lockly discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Lockly advertises on Facebook and Instagram and on Google, where its offers often run. Check lockly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Lockly?

Lockly sells on its own website, lockly.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Lockly?

Gravity by Benchr records a company based in West Milford, United States, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Lockly doing well?

Not at the moment. Gravity by Benchr estimates about 78,400 visits to lockly.com in September 2026, up 18% in a month and down 14% over three months. Lockly ranks #12 of 233 Locks & Keys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Lockly use?

Gravity by Benchr identifies lockly.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Lockly spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Lockly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Locks & Keys brands in United States?

Among Locks & Keys brands in United States in the Gravity by Benchr index, Lockly ranks #12 of 233 by estimated traffic. Its closest competitors on the same market are Philips Home Access, Lockin, DESLOC, Lock X Smart and easilok.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lockly.