Brand page · Jewelry · Italy
Locman traffic, ads & competitors 81.5k visits a month, 72 active Meta ads, Gravity score 573.
Locman — LOCMAN Italy is an Italian watchmaking company that produces luxury watches with artisanal craftsmanship on the Island of Elba. The brand offers various collections including Montecristo, Stealth, 1960, and Island, focusing on innovative design with high-quality finishes. In September 2026 locman.it drew an estimated 81.5k visits, up 18% on the month before. It ranks #19 of 2,101 Jewelry brands in Italy and holds a 3.6 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Jewelry brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LOCMAN Italy is an Italian watchmaking company that produces luxury watches with artisanal craftsmanship on the Island of Elba. The brand offers various collections including Montecristo, Stealth, 1960, and Island, focusing on innovative design with high-quality finishes.
01 · Traffic
Locman website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Locman drew an estimated 81.5k visits in September 2026, up 18% on the month before and up 542% over three months.
- Worldwide#111,829of 4.5m sites · Top 5%
- In Italy#2,692of 138k sites · Top 5%
- Jewelry, worldwide#2,444of 132,285 brands · Top 5%
- Jewelry, Italy#19of 2,101 brands · Top 1%
81.5k
estimated visits in September
1 mo ▲ +18.2%4 mo ▲ +542.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Locman reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Locman holds 3.6 out of 5 on Trustpilot over 23 reviews, 8 of them in the last twelve months: 52% of customers give five stars and 39% one star. That volume places Locman in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Watch Store Watch Manufacturer Clock Watch Maker Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Locman best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Locman sells on Shopify, 100% of its catalogue in stock. The best seller is Silicone, at €40.00, followed by Cinturino Tremila 262 / 263 / 265 and Cinturino Tremila 260 / 264.
#1SiliconeLocman€40.00In stock
#2Cinturino Tremila 262 / 263 / 265Locman€45.00In stock
#3Cinturino Tremila 260 / 264Locman€45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Locman in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 5% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$323.97
- Currency
- EUR
04 · Ads
Locman ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Locman runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2025 (image, text, video).
Locman ItalyLocman Italy12 Oct 2026image
Locman ItalyLocman Italy12 Oct 2026image
MontecristoLocman Italy12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LOCMAN S.p.A.verified
Text ad20 Oct 2026LOCMAN S.p.A.verified
Image ad20 Oct 2026LOCMAN S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Locman influencers
The creators who tag @locman_italy_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Locman competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Locman among Jewelry brands in Italy. The closest is DONE WATCHES, then Furlan Marri, DailyWatch, BA111OD, Nomods, ow-watch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DONE WATCHESdonewatches.ch | |||||||
| Furlan Marricheckout.furlanmarri.com | |||||||
| DailyWatchdailywatch.com | |||||||
| BA111ODba111od.com | |||||||
| Nomodsnomods.co | |||||||
| ow-watchow-watch.com |
07 · Company
Who is behind Locman?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Locman is a company based in Italy, founded in 1986 according to LinkedIn. It employs about 31 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 1986, per LinkedIn
- Employees
- 31 on LinkedIn
- Own store
- locman.it · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Locman
What people ask Google about Locman.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Locman legit?
According to Gravity by Benchr, Locman is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 35,250 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Locman reviews: is it worth it?
Customers rate Locman 3.6 out of 5 on Trustpilot over 23 reviews, 8 of them in the last twelve months: 52% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Locman sell?
LOCMAN Italy is an Italian watchmaking company that produces luxury watches with artisanal craftsmanship on the Island of Elba. The brand offers various collections including Montecristo, Stealth, 1960, and Island, focusing on innovative design with high-quality finishes. Gravity by Benchr classifies it under Jewelry, with Watches making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Locman cost?
Locman's best seller, Silicone, sells €40.00 on locman.it. 100% of the catalogue is in stock. Gravity does not track prices daily: check locman.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Locman have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Locman advertises on Facebook and Instagram and on Google, where its offers often run. Check locman.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Locman?
Locman sells on its own website, locman.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Locman?
Gravity by Benchr records a company based in Italy, founded in 1986 according to LinkedIn, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Locman doing well?
Yes. Gravity by Benchr estimates about 81,500 visits to locman.it in September 2026, up 18% in a month and up 542% over three months. Locman ranks #19 of 2,101 Jewelry brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Locman use?
Gravity by Benchr identifies locman.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Locman spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Locman on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Italy?
Among Jewelry brands in Italy in the Gravity by Benchr index, Locman ranks #19 of 2,101 by estimated traffic. Its closest competitors on the same market are DONE WATCHES, Furlan Marri, DailyWatch, BA111OD and Nomods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Locman.