Brand page
LOFT: 11.4m visits a month, 289 active Meta ads.
LOFT — LOFT is a brand that sells optimistic and versatile style clothing, jewelry, shoes, and accessories for women, aiming to bring joy and confidence through mood-boosting prints, colors, and playful designs. In September 2026 loft.com drew an estimated 11.4m visits, up 3% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
LOFT is a brand that sells optimistic and versatile style clothing, jewelry, shoes, and accessories for women, aiming to bring joy and confidence through mood-boosting prints, colors, and playful designs.
01 · Traffic
How much traffic LOFT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LOFT drew an estimated 11.4m visits in September 2026, up 3% on the month before and up 6% over three months.
- Worldwide#1,938of 4.5m sites · Top 1%
- In United States#710of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
11.4m
estimated visits in September
1 mo ▲ +3.3%4 mo ▲ +6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LOFT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LOFT holds 1.4 out of 5 on Trustpilot over 156 reviews, 102 of them in the last twelve months: 6% of customers give five stars and 85% one star. That volume places LOFT in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Plus Size Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LOFT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read LOFT's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places LOFT in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What LOFT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LOFT runs Meta ads on Facebook, Instagram, Threads, whatsapp.
Fall SaleLOFT13 Oct 2026video
The Sweater EditLOFT12 Oct 2026video
Fall SaleLOFT12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about LOFT.
The creators who tag @loft on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @loft on Instagram, led by Helping midsize women 35+ build timeless, wearable wardrobes (67.3k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHelping midsize women 35+ build timeless, wearable wardrobes@itscmclaire · 🇺🇸 US | Fashion style luxury Creator | 67.3k | 0.9% | 6 | Tagged @loft |
06 · Competitors according to Gravity
Who LOFT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LOFT. The closest is thestorewoerden, then accessfashion.eu, pleasefashion.com, m-i-d.co.jp, COMMENSE, only.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thestorewoerdenthestorewoerden.nl | |||||||
| accessfashion.euaccessfashion.eu | |||||||
| pleasefashion.compleasefashion.com | |||||||
| m-i-d.co.jpm-i-d.co.jp | |||||||
| COMMENSEthecommense.com | |||||||
| only.comonly.com |
07 · Company
The company behind LOFT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LOFT is an e-commerce brand, on a domain registered in March 1997. It employs about 2,421 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 17 Mar 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,421 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loft.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LOFT
What people ask Google about LOFT.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LOFT legit?
According to Gravity by Benchr, LOFT is a brand: its website has existed since March 1997, it employs 2,421 people on LinkedIn, it has 1,002,967 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
LOFT reviews
Customers rate LOFT 1.4 out of 5 on Trustpilot over 156 reviews, 102 of them in the last twelve months: 6% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LOFT known for?
LOFT is a brand that sells optimistic and versatile style clothing, jewelry, shoes, and accessories for women, aiming to bring joy and confidence through mood-boosting prints, colors, and playful designs. Source: Gravity by Benchr product classification.
LOFT promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LOFT advertises on Facebook and Instagram, where its offers often run. Check loft.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind LOFT?
Gravity by Benchr records a company, whose domain was registered in 1997, with 2,421 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is LOFT growing?
Yes. Gravity by Benchr estimates about 11,420,800 visits to loft.com in September 2026, up 3% in a month and up 6% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does LOFT spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LOFT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LOFT.