Brand page · Shoes · Hong Kong SAR China
LONOWEAR: 235K visits a month, 292 active Meta ads, Gravity score 638.
LONOWEAR — LONOWEAR is a footwear brand that sells barefoot-inspired shoes with biodegradable materials, featuring minimalist design, wide toe box, zero-drop sole, and flexible construction to support natural movement and foot health. In September 2026 lonowear.com drew an estimated 235K visits, up 59% on the month before. It ranks #139 of 6,771 Shoes brands in Hong Kong SAR China and holds a 3.9 Trustpilot rating over 77 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 17 peers: Shoes brands in Hong Kong SAR China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LONOWEAR is a footwear brand that sells barefoot-inspired shoes with biodegradable materials, featuring minimalist design, wide toe box, zero-drop sole, and flexible construction to support natural movement and foot health.
01 · Traffic
How much traffic LONOWEAR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LONOWEAR drew an estimated 235K visits in September 2026, up 59% on the month before and up 65% over three months.
- Worldwide#45,808of 4.5M sites · Top 5%
- In United States#14,939of 1.2M sites · Top 5%
- Shoes, worldwide#899of 46,962 brands · Top 5%
- Shoes, United States#139of 6,771 brands · Top 5%
235K
estimated visits in September
1 mo ▲ +58.5%4 mo ▲ +64.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LONOWEAR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LONOWEAR holds 3.9 out of 5 on Trustpilot over 77 reviews, 36 of them in the last twelve months: 65% of customers give five stars and 18% one star. That volume places LONOWEAR in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Clothing Store Boot Store Shoe Factory Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LONOWEAR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LONOWEAR sells on Shopify, 100% of its catalogue in stock. The best seller is WILD Outdoor Trail Hiking Shoes, at HK$989.00, followed by FLOW 2 Barefoot Training Shoes and FLOW S Barefoot Workout Shoes.
#1WILD Outdoor Trail Hiking ShoesLONOWEARHK$989.00In stock
#2FLOW 2 Barefoot Training ShoesLONOWEARHK$879.00In stock
#3FLOW S Barefoot Workout ShoesLONOWEARHK$605.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LONOWEAR in its comparison group.
- Average rating
- 4.29 / 5
- Rated products
- 95% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$112.01
- Currency
- HKD
04 · Ads
What LONOWEAR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LONOWEAR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
FLOW 2 Zero-Drop Barefoot Shoes — Anatomical Wide Toe Box | LONOLonowear Limited7 Oct 2026image
10/10 @lono.barefoot 🔥🔥 I’m always grateful when companies want to send me their products to try, especially when they’re brilliant. I’mLonowear Limited7 Oct 2026video
Built For Lifting, Not CushioningLonowear Limited7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LONOWEAR LIMITEDverified
Text ad20 Oct 2026LONOWEAR LIMITEDverified
Text ad20 Oct 2026LONOWEAR LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LONOWEAR.
The creators who tag @lono.barefoot on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lono.barefoot on Instagram, led by ROUNDTHEWORLD優遊天下 (16.2K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RROUNDTHEWORLD優遊天下@roundtheworldhk2013 · 🇹🇼 TW | Fitness sport bodybuilding Creator | 16.2K | 0.6% | 3 | Tagged @lono.barefoot |
06 · Competitors according to Gravity
Who LONOWEAR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LONOWEAR among Shoes brands in Hong Kong SAR China. The closest is Zapiens, then Barefoot & More, Bearefoot, FEELGROUNDS, Rutsu Barefoot, Lems Shoes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zapienszapiens.com.ar | |||||||
| Barefoot & Morebarefootandmore.nl | |||||||
| Bearefootbearefoot.com | |||||||
| FEELGROUNDSfeelgrounds.com | |||||||
| Rutsu Barefootrutsubarefoot.com | |||||||
| Lems Shoeslemsshoes.com |
07 · Company
The company behind LONOWEAR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LONOWEAR is a company based in Fotan, Hong Kong SAR China, on a domain registered in September 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Fotan
- Founded
- Data not available
- Domain registered
- 5 Sept 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lonowear.com · Shopify · USD
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LONOWEAR
What people ask Google about LONOWEAR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LONOWEAR a legit company?
According to Gravity by Benchr, LONOWEAR is a brand based in Fotan, Hong Kong SAR China: its website has existed since September 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 37,836 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LONOWEAR reviews: is it worth it?
Customers rate LONOWEAR 3.9 out of 5 on Trustpilot over 77 reviews, 36 of them in the last twelve months: 65% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LONOWEAR known for?
LONOWEAR is a footwear brand that sells barefoot-inspired shoes with biodegradable materials, featuring minimalist design, wide toe box, zero-drop sole, and flexible construction to support natural movement and foot health. Gravity by Benchr classifies it under Shoes, with Athletic Shoes making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LONOWEAR cost?
LONOWEAR's best seller, WILD Outdoor Trail Hiking Shoes, sells HK$989.00 on lonowear.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check lonowear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LONOWEAR discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LONOWEAR advertises on Facebook and Instagram and on Google, where its offers often run. Check lonowear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LONOWEAR?
LONOWEAR sells on its own website, lonowear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LONOWEAR?
Gravity by Benchr records a company based in Fotan, Hong Kong SAR China, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LONOWEAR growing?
Yes. Gravity by Benchr estimates about 235,100 visits to lonowear.com in September 2026, up 59% in a month and up 65% over three months. LONOWEAR ranks #139 of 6,771 Shoes brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LONOWEAR use?
Gravity by Benchr identifies lonowear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LONOWEAR's ad budget?
Gravity by Benchr does not publish a spend figure for LONOWEAR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Hong Kong SAR China?
Among Shoes brands in Hong Kong SAR China in the Gravity by Benchr index, LONOWEAR ranks #139 of 6,771 by estimated traffic. Its closest competitors on the same market are Zapiens, Barefoot & More, Bearefoot, FEELGROUNDS, Rutsu Barefoot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LONOWEAR.