Brand page · Jewelry · United States

LOST GEN CLUB Top 5% worldwide Top 5% in United States Top 1% in Jewelry Top 1% in Jewelry in United States
lostgenclub.com·🇺🇸 Sheridan, United States· Shopify·Since 2020

LOST GEN CLUB: 157K visits a month, 1,231 active Meta ads, Gravity score 748.

LOST GEN CLUB — LOST GEN CLUB is a jewelry brand that creates affordable, durable and high quality stainless steel waterproof jewelry pieces for men and women, including necklaces, chains, bracelets and rings. In September 2026 lostgenclub.com drew an estimated 157K visits, down 27% on the month before. It ranks #236 of 33,382 Jewelry brands in United States and holds a 4.7 Trustpilot rating over 2,165 reviews.

lostgenclub.com@lostgenclub 123KLinkedIn 44Trustpilot 4.7Meta Ad Library 1,231

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
157K
−27% vs. August 2026
Instagram followers
123K
235 posts · @lostgenclub
Trustpilot
4.7
2,165 reviews · 1,540 in 12 months
Meta ads
1,231
active · on Google since 2025
Products
95%
in stock · 47 collections
Rank in United States
#236
of 33,382 in Jewelry
LinkedIn
44
followers · 10 employees
Earned media value
€2.2k
per month, Instagram

Gravity score

748/ 1000 · 10 of 10 indicators rated
Brand Power667
Momentum915
Performance660

Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

LOST GEN CLUB is a jewelry brand that creates affordable, durable and high quality stainless steel waterproof jewelry pieces for men and women, including necklaces, chains, bracelets and rings.

01 · Traffic

How much traffic LOST GEN CLUB gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

LOST GEN CLUB drew an estimated 157K visits in September 2026, down 27% on the month before and up 43% over three months.

  • Worldwide#64,233of 4.5M sites · Top 5%
  • In United States#21,152of 1.2M sites · Top 5%
  • Jewelry, worldwide#1,263of 132,285 brands · Top 1%
  • Jewelry, United States#236of 33,382 brands · Top 1%
Monthly visitssource Sept 2026

157K

estimated visits in September

1 mo ▼ −27.0%4 mo ▲ +42.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about LOST GEN CLUB.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

LOST GEN CLUB holds 4.7 out of 5 on Trustpilot over 2,165 reviews, 1,540 of them in the last twelve months: 85% of customers give five stars and 3% one star. That volume places LOST GEN CLUB in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.

Trustpilotclaimed page · read 20 Oct 2026
4.7TrustScore · 2,165 reviews · 1,540 in 12 months
Top 5% review volumeTop 10% rating quality
5 ★85%
4 ★9%
3 ★2%
2 ★1%
1 ★3%

Jewelry Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What LOST GEN CLUB sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

LOST GEN CLUB sells on Shopify, 95% of its catalogue in stock. The best seller is GEM GOLD CHAIN, at US$59.00, followed by TRAVEL BOX and IBZ GOLD NECKLACE.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Necklaces42%
Bracelets37%
Rings12%
Charms & Pendants5%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry96%
Jewelry Cleaning & Care2%
Clothing Accessories1%
Bundles1%
Gift Cards0%

The dominant category places LOST GEN CLUB in its comparison group.

Prices and ratingsstore data
Average rating
4.72 / 5
Rated products
60% of the catalogue
In stock
95%
Upper price quartile
US$79.00
Currency
USD

05 · Influencers

Who talks about LOST GEN CLUB.

The creators who tag @lostgenclub on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lostgenclub on Instagram, led by Samuel Mateus | fashion & aesthetics (68.2K followers, 1.1% engagement).

Influencersaccounts tagging @lostgenclub · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSamuel Mateus | fashion & aesthetics@blvck.sam · 🇨🇭 CHFashion style luxury Creator68.2K1.1%1Tagged @lostgenclub
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who LOST GEN CLUB competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for LOST GEN CLUB among Jewelry brands in United States. The closest is Zag Bijoux, then Vitaly, Hard Jewelry™, my-jewellery.com, THE MEN THING, The Steel Shop.

CompetitorsJewelry · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Zag Bijouxzagbijoux.fr
Vitalyvitalydesign.com
Hard Jewelry™hardjewelry.com
my-jewellery.commy-jewellery.com
THE MEN THINGthementhing.com
The Steel Shopthesteelshop.com
Competitors Gravity finds for LOST GEN CLUB. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare LOST GEN CLUB with Zag Bijoux

07 · Company

The company behind LOST GEN CLUB.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

LOST GEN CLUB is a company based in Sheridan, United States, founded in 2020 according to LinkedIn, on a domain registered in May 2020. It employs about 10 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Sheridan
Founded
2020, per LinkedIn
Domain registered
9 May 2020
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
10 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
lostgenclub.com · Shopify · USD
Catalogue
47 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about LOST GEN CLUB

What people ask Google about LOST GEN CLUB.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is LOST GEN CLUB a legit company?

According to Gravity by Benchr, LOST GEN CLUB is a brand based in Sheridan, United States: its website has existed since May 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 122,656 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

LOST GEN CLUB reviews

Customers rate LOST GEN CLUB 4.7 out of 5 on Trustpilot over 2,165 reviews, 1,540 of them in the last twelve months: 85% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is LOST GEN CLUB known for?

LOST GEN CLUB is a jewelry brand that creates affordable, durable and high quality stainless steel waterproof jewelry pieces for men and women, including necklaces, chains, bracelets and rings. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is LOST GEN CLUB expensive?

LOST GEN CLUB's best seller, GEM GOLD CHAIN, sells US$59.00 on lostgenclub.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check lostgenclub.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a LOST GEN CLUB discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: LOST GEN CLUB advertises on Facebook and Instagram and on Google, where its offers often run. Check lostgenclub.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy LOST GEN CLUB?

LOST GEN CLUB sells on its own website, lostgenclub.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns LOST GEN CLUB?

Gravity by Benchr records a company based in Sheridan, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is LOST GEN CLUB growing?

Yes. Gravity by Benchr estimates about 156,800 visits to lostgenclub.com in September 2026, down 27% in a month and up 43% over three months. LOST GEN CLUB ranks #236 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does LOST GEN CLUB use?

Gravity by Benchr identifies lostgenclub.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is LOST GEN CLUB's ad budget?

Gravity by Benchr does not publish a spend figure for LOST GEN CLUB on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in United States?

Among Jewelry brands in United States in the Gravity by Benchr index, LOST GEN CLUB ranks #236 of 33,382 by estimated traffic. Its closest competitors on the same market are Zag Bijoux, Vitaly, Hard Jewelry™, my-jewellery.com, THE MEN THING. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LOST GEN CLUB.