Brand page · Jewelry · Canada
The Steel Shop: 152K visits a month, 137 active Meta ads, Gravity score 540.
The Steel Shop — The Steel Shop is an online jewelry store that offers personalized jewelry and gifts for men and women, including bracelets, rings, pendants, and cremation urns. In September 2026 thesteelshop.com drew an estimated 152K visits, up 1% on the month before. It ranks #246 of 33,382 Jewelry brands in Canada and holds a 4.4 Trustpilot rating over 1,747 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 29 peers: Jewelry brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Steel Shop is an online jewelry store that offers personalized jewelry and gifts for men and women, including bracelets, rings, pendants, and cremation urns.
01 · Traffic
How much traffic The Steel Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Steel Shop drew an estimated 152K visits in September 2026, up 1% on the month before and up 0% over three months.
- Worldwide#65,960of 4.5M sites · Top 5%
- In United States#21,740of 1.2M sites · Top 5%
- Jewelry, worldwide#1,305of 132,285 brands · Top 1%
- Jewelry, United States#246of 33,382 brands · Top 1%
152K
estimated visits in September
1 mo ▲ +0.8%4 mo ▲ +0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Steel Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Steel Shop holds 4.4 out of 5 on Trustpilot over 1,747 reviews, 1,167 of them in the last twelve months: 81% of customers give five stars and 10% one star. That volume places The Steel Shop in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Clothing Store Fashion Accessories Store Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Steel Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Steel Shop sells on Shopify, 100% of its catalogue in stock. The best seller is Engraving Fee, at CA$10.00, followed by 4mm Franco Link Bracelet and Black Leather Bracelet | 6MM.
#1Engraving FeeThe Steel ShopCA$10.00In stock
#24mm Franco Link BraceletThe Steel ShopCA$70.00–CA$100.00In stock
#3Black Leather Bracelet | 6MMThe Steel ShopCA$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Steel Shop in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 69% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$49.08
- Currency
- CAD
04 · Ads
What The Steel Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Steel Shop runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2023 (image, text).
Always Close to YouThe Steel Shop6 Oct 2026image
Always Close to YouThe Steel Shop6 Oct 2026image
Always Close to YouThe Steel Shop6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 20267177496 Canada Inc.verified
Text ad21 Oct 20267177496 Canada Inc.verified
Image ad21 Oct 20267177496 Canada Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Steel Shop.
The creators who tag @thesteelshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Steel Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Steel Shop among Jewelry brands in Canada. The closest is JAXXON, then Russet, ARES, The GLD Shop, THE MEN THING, LOST GEN CLUB.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JAXXONcheckout.jaxxon.com | |||||||
| Russetshoprusset.com | |||||||
| ARESares-ring.com | |||||||
| The GLD Shopgld.com | |||||||
| THE MEN THINGthementhing.com | |||||||
| LOST GEN CLUBlostgenclub.com |
07 · Company
The company behind The Steel Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Steel Shop is a company based in Montréal, Canada, on a domain registered in June 2003.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Montréal
- Founded
- Data not available
- Domain registered
- 24 Jun 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thesteelshop.com · Shopify · USD
- Catalogue
- 91 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Steel Shop
What people ask Google about The Steel Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Steel Shop legit?
According to Gravity by Benchr, The Steel Shop is a brand based in Montréal, Canada: its website has existed since June 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 37,219 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Steel Shop reviews: is it worth it?
Customers rate The Steel Shop 4.4 out of 5 on Trustpilot over 1,747 reviews, 1,167 of them in the last twelve months: 81% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Steel Shop?
The Steel Shop is an online jewelry store that offers personalized jewelry and gifts for men and women, including bracelets, rings, pendants, and cremation urns. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Steel Shop expensive?
The Steel Shop's best seller, Engraving Fee, sells CA$10.00 on thesteelshop.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thesteelshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Steel Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Steel Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check thesteelshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Steel Shop?
The Steel Shop sells on its own website, thesteelshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Steel Shop?
Gravity by Benchr records a company based in Montréal, Canada, whose domain was registered in 2003. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Steel Shop doing well?
Yes. Gravity by Benchr estimates about 152,000 visits to thesteelshop.com in September 2026, up 1% in a month and up 0% over three months. The Steel Shop ranks #246 of 33,382 Jewelry brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Steel Shop use?
Gravity by Benchr identifies thesteelshop.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Steel Shop's ad budget?
Gravity by Benchr does not publish a spend figure for The Steel Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Canada?
Among Jewelry brands in Canada in the Gravity by Benchr index, The Steel Shop ranks #246 of 33,382 by estimated traffic. Its closest competitors on the same market are JAXXON, Russet, ARES, The GLD Shop, THE MEN THING. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Steel Shop.