Brand page · Clothing · United States

Lou Lou & Company Top 5% worldwide Top 5% in United States Top 5% in Clothing Top 5% in Clothing in United States
loulouandcompany.com·🇺🇸 Orem, United States· Shopify·Since 2014

Lou Lou & Company: 65.8k visits a month, 164 active Meta ads, Gravity score 582.

Lou Lou & Company — Lou Lou & Company is a brand that creates and sells baby blankets and accessories, including knit swaddle blankets, clothing, and other newborn essentials. In September 2026 loulouandcompany.com drew an estimated 65.8k visits, down 20% on the month before. It ranks #2,219 of 97,158 Clothing brands in United States and holds a 3.6 Trustpilot rating over 43 reviews.

loulouandcompany.com@loulouandcompany 778kFacebookLinkedIn 1.6kTrustpilot 3.6Meta Ad Library 164

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
65.8k
−20% vs. August 2026
Instagram followers
778k
8,289 posts · @loulouandcompany
Trustpilot
3.6
43 reviews · 2 in 12 months
Meta ads
164
active
Products
98%
in stock · 523 collections
Rank in United States
#2,219
of 97,158 in Clothing
LinkedIn
1.6k
followers · 21 employees
Earned media value
€205.4k
per month, Instagram

Gravity score

582/ 1000 · 9 of 10 indicators rated
Brand Power645
Momentum473
Performance627

Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Lou Lou & Company is a brand that creates and sells baby blankets and accessories, including knit swaddle blankets, clothing, and other newborn essentials.

01 · Traffic

How much traffic Lou Lou & Company gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Lou Lou & Company drew an estimated 65.8k visits in September 2026, down 20% on the month before and down 9% over three months.

  • Worldwide#134,339of 4.5m sites · Top 5%
  • In United States#43,556of 1.2m sites · Top 5%
  • Clothing, worldwide#13,006of 459,295 brands · Top 5%
  • Clothing, United States#2,219of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

65.8k

estimated visits in September

1 mo ▼ −19.9%4 mo ▼ −8.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Lou Lou & Company.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Lou Lou & Company holds 3.6 out of 5 on Trustpilot over 43 reviews, 2 of them in the last twelve months: 70% of customers give five stars and 16% one star. That volume places Lou Lou & Company in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.6TrustScore · 43 reviews · 2 in 12 months
Top 40% review volume
5 ★70%
4 ★0%
3 ★5%
2 ★9%
1 ★16%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Lou Lou & Company sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Lou Lou & Company sells on Shopify, 98% of its catalogue in stock. The best seller is Harvey Top + Bottoms, at US$35.00, followed by Lou Lou Bow Club Subscription and Millie Top + Bottoms.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Baby & Children's Clothing33%
Hair Accessories18%
Swaddling Blankets11%
Baby & Children's Clothing Accessories10%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing38%
Clothing Accessories30%
Swaddling & Receiving Blankets13%
Toys3%
Linens & Bedding3%

The dominant category places Lou Lou & Company in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
84% of the catalogue
In stock
98%
Upper price quartile
US$46.00
Currency
USD

05 · Influencers

Who talks about Lou Lou & Company.

The creators who tag @loulouandcompany on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @loulouandcompany · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Lou Lou & Company competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Lou Lou & Company among Clothing brands in United States. The closest is Copper Pearl, then shopquinnst.com, Sweet Wink, Baby Beau and Belle, Harp Angel Boutique, brightcuties.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Copper Pearlcopperpearl.com
shopquinnst.comshopquinnst.com
Sweet Winkshopsweetwink.com
Baby Beau and Bellebabybeauandbelle.com
Harp Angel Boutiqueharpangelboutique.com
brightcutiesbrightcuties.com
Competitors Gravity finds for Lou Lou & Company. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Lou Lou & Company with Copper Pearl

07 · Company

The company behind Lou Lou & Company.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Lou Lou & Company is a company based in Orem, United States, founded in 2013 according to LinkedIn, on a domain registered in June 2014. It employs about 21 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Orem
Founded
2013, per LinkedIn
Domain registered
1 Jun 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
21 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
loulouandcompany.com · Shopify · USD
Catalogue
523 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Lou Lou & Company

What people ask Google about Lou Lou & Company.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Lou Lou & Company legit?

According to Gravity by Benchr, Lou Lou & Company is a brand based in Orem, United States: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 777,756 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Lou Lou & Company reviews: is it worth it?

Customers rate Lou Lou & Company 3.6 out of 5 on Trustpilot over 43 reviews, 2 of them in the last twelve months: 70% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Lou Lou & Company known for?

Lou Lou & Company is a brand that creates and sells baby blankets and accessories, including knit swaddle blankets, clothing, and other newborn essentials. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Lou Lou & Company prices: how much is it?

Lou Lou & Company's best seller, Harvey Top + Bottoms, sells US$35.00 on loulouandcompany.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check loulouandcompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Lou Lou & Company have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Lou Lou & Company advertises on Facebook and Instagram, where its offers often run. Check loulouandcompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Lou Lou & Company?

Lou Lou & Company sells on its own website, loulouandcompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Lou Lou & Company?

Gravity by Benchr records a company based in Orem, United States, founded in 2013 according to LinkedIn, on a domain registered in 2014, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Lou Lou & Company doing well?

Not at the moment. Gravity by Benchr estimates about 65,800 visits to loulouandcompany.com in September 2026, down 20% in a month and down 9% over three months. Lou Lou & Company ranks #2,219 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Lou Lou & Company use?

Gravity by Benchr identifies loulouandcompany.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Lou Lou & Company spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Lou Lou & Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Lou Lou & Company ranks #2,219 of 97,158 by estimated traffic. Its closest competitors on the same market are Copper Pearl, shopquinnst.com, Sweet Wink, Baby Beau and Belle and Harp Angel Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lou Lou & Company.