Brand page · Clothing · Italy
Lovable: 133K visits a month, 8 active Meta ads, Gravity score 535.
Lovable — Lovable is an Italian lingerie retailer that sells underwear for men and women, part of the DBI group. In September 2026 lovable.it drew an estimated 133K visits, down 44% on the month before. It ranks #72 of 5,997 Clothing brands in Italy and holds a 2.6 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lovable is an Italian lingerie retailer that sells underwear for men and women, part of the DBI group.
01 · Traffic
How much traffic Lovable gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lovable drew an estimated 133K visits in September 2026, down 44% on the month before and down 6% over three months.
- Worldwide#73,709of 4.5M sites · Top 5%
- In Italy#1,789of 138K sites · Top 5%
- Clothing, worldwide#6,903of 459,295 brands · Top 5%
- Clothing, Italy#72of 5,997 brands · Top 5%
133K
estimated visits in September
1 mo ▼ −44.1%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lovable.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lovable holds 2.6 out of 5 on Trustpilot over 35 reviews, 12 of them in the last twelve months: 29% of customers give five stars and 63% one star. That volume places Lovable in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Underwear Store Lingerie Store Women's Clothing Store Lingerie Manufacturer Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lovable sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lovable sells on Shopify, 61% of its catalogue in stock. The best seller is Washable heavy flow period panties in certified organic cotton, black, at €27.90, followed by MY FIRST PERIOD PANTIES Teen Period Briefs, Heavy Flow - Black and Menstrual Period Panties Briefs in Microfibre with Invisible Finishes for Heavy Flow, Black.
#1Washable heavy flow period panties in certified organic cotton, blackLovable€27.90In stock
#2MY FIRST PERIOD PANTIES Teen Period Briefs, Heavy Flow - BlackLovable€19.90In stock
#3Menstrual Period Panties Briefs in Microfibre with Invisible Finishes for Heavy Flow, BlackLovable€27.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lovable in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 66% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$32.17
- Currency
- EUR
04 · Ads
What Lovable is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lovable runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2023 (image, text, video).
Top Basic Soul in Viscosa con balza in pizzo, rosaLovable6 Oct 2026image
Slip Anniversary Lace in pizzo riciclato e tulle, neroLovable6 Oct 2026image
Top Basic Soul in Viscosa con balza in pizzo, rosaLovable5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hanes Italy S.R.L.verified
Text ad20 Oct 2026Hanes Italy S.R.L.verified
Text ad20 Oct 2026Hanes Italy S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lovable.
The creators who tag @lovable_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lovable_official on Instagram, led by Francesca Pasquale (430K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFrancesca Pasquale@frapassion · 🇮🇹 IT | Fashion style luxury Creator | 430K | 0.1% | 2 | Tagged @lovable_official |
06 · Competitors according to Gravity
Who Lovable competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lovable among Clothing brands in Italy. The closest is EVE AND CO, then Gotyu Underwear, WUKA, Loeah, Aisle, Healthfab.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| EVE AND COeve-and-co.com | |||||||
| Gotyu Underweargotyu-underwear.com | |||||||
| WUKAwuka.co.uk | |||||||
| Loeahlunasperiod.co.uk | |||||||
| Aisleperiodaisle.com | |||||||
| Healthfabhealthfab.in |
07 · Company
The company behind Lovable.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lovable is a company based in Grassobbio, Italy, on a domain registered in November 1997. It employs about 365 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Grassobbio
- Founded
- Data not available
- Domain registered
- 14 Nov 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 365 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lovable.it · Shopify · EUR
- Catalogue
- 699 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lovable
What people ask Google about Lovable.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lovable legit or a scam?
According to Gravity by Benchr, Lovable is a brand based in Grassobbio, Italy: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 365 people on LinkedIn, it has 72,262 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lovable reviews
Customers rate Lovable 2.6 out of 5 on Trustpilot over 35 reviews, 12 of them in the last twelve months: 29% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lovable sell?
Lovable is an Italian lingerie retailer that sells underwear for men and women, part of the DBI group. Gravity by Benchr classifies it under Clothing, with Lingerie making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lovable cost?
Lovable's best seller, Washable heavy flow period panties in certified organic cotton, black, sells €27.90 on lovable.it. 61% of the catalogue is in stock. Gravity does not track prices daily: check lovable.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lovable promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lovable advertises on Facebook and Instagram and on Google, where its offers often run. Check lovable.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lovable?
Lovable sells on its own website, lovable.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lovable?
Gravity by Benchr records a company based in Grassobbio, Italy, whose domain was registered in 1997, with 365 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lovable doing well?
Not at the moment. Gravity by Benchr estimates about 133,000 visits to lovable.it in September 2026, down 44% in a month and down 6% over three months. Lovable ranks #72 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lovable use?
Gravity by Benchr identifies lovable.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lovable's ad budget?
Gravity by Benchr does not publish a spend figure for Lovable on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Lovable ranks #72 of 5,997 by estimated traffic. Its closest competitors on the same market are EVE AND CO, Gotyu Underwear, WUKA, Loeah, Aisle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lovable.