1. Gravity
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  3. Baby & Toddler
  4. Swaddling & Receiving Blankets
  5. Love to Dream

Brand page · Swaddling & Receiving Blankets · United Kingdom

Love to Dream Top 5% worldwide Top 5% in United Kingdom Top 5% in Swaddling & Receiving Blankets Top 5% in Swaddling & Receiving Blankets in United Kingdom
lovetodream.co.uk·🇬🇧 United Kingdom· Shopify·Since 2011

Love to Dream: 83.4k visits a month, 1,036 active Meta ads, Gravity score 713.

Love to Dream — Love to Dream UK is a brand that sells baby and toddler sleepwear and sleep solutions including swaddles, sleep bags, and sleep suits designed to help families create healthy sleep routines. In September 2026 lovetodream.co.uk drew an estimated 83.4k visits, down 10% on the month before. It ranks #2 of 111 Swaddling & Receiving Blankets brands in United Kingdom and holds a 3.4 Trustpilot rating over 37 reviews.

lovetodream.co.uk@lovetodream 191kFacebookLinkedIn 10.6kTrustpilot 3.4Meta Ad Library 1,036

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
83.4k
−10% vs. August 2026
Instagram followers
191k
4,381 posts · @lovetodream
Trustpilot
3.4
37 reviews · 12 in 12 months
Meta ads
1,036
active · on Google since 2022
Products
91%
in stock · 135 collections
Rank in United Kingdom
#2
of 111 in Swaddling & Receiving Blankets
LinkedIn
10.6k
followers · 96 employees
Earned media value
€56.7k
per month, Instagram

Gravity score

713/ 1000 · 7 of 10 indicators rated
Brand Power620
Momentum760
Performance760

Percentiles within 4 peers: Swaddling & Receiving Blankets brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Love to Dream UK is a brand that sells baby and toddler sleepwear and sleep solutions including swaddles, sleep bags, and sleep suits designed to help families create healthy sleep routines.

01 · Traffic

How much traffic Love to Dream gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Love to Dream drew an estimated 83.4k visits in September 2026, down 10% on the month before and up 66% over three months.

  • Worldwide#109,624of 4.5m sites · Top 5%
  • In United Kingdom#5,715of 192k sites · Top 5%
  • Swaddling & Receiving Blankets, worldwide#17of 1,087 brands · Top 5%
  • Swaddling & Receiving Blankets, United Kingdom#2of 111 brands · Top 5%
Monthly visitssource Sept 2026

83.4k

estimated visits in September

1 mo ▼ −9.7%4 mo ▲ +66.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Love to Dream.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Love to Dream holds 3.4 out of 5 on Trustpilot over 37 reviews, 12 of them in the last twelve months: 27% of customers give five stars and 57% one star. That volume places Love to Dream in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.4TrustScore · 37 reviews · 12 in 12 months
Top 40% review volume
5 ★27%
4 ★5%
3 ★0%
2 ★11%
1 ★57%

Baby Store Baby Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Love to Dream sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Love to Dream sells on Shopify, 91% of its catalogue in stock. The best seller is Swaddle Up™ 1.0 TOG Cotton Grey, at £27.99, followed by Swaddle Up™ 2.5 TOG Cotton White Dreamer and Swaddle Up™ 1.0 TOG Cotton Dusty Pink.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Swaddling Blankets92%
Gift Cards0%
Gift Giving0%
Baby Soothers0%

Share of the catalogue by product family.

Activity mixdominant: Swaddling & Receiving Blankets
Swaddling & Receiving Blankets95%
Clothing4%
Gift Cards0%
Party & Celebration0%
Baby Toys & Activity Equipment0%

The dominant category places Love to Dream in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
70% of the catalogue
In stock
91%
Upper price quartile
US$66.17
Currency
GBP

05 · Influencers

Who talks about Love to Dream.

The creators who tag @lovetodream on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lovetodream on Instagram, led by Absolutely Mama (30.1k followers, 0.5% engagement).

Influencersaccounts tagging @lovetodream · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAbsolutely Mama@absolutelymama · 🇬🇧 GBParenting family Creator30.1k0.5%2Tagged @lovetodream
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Love to Dream competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Love to Dream among Swaddling & Receiving Blankets brands in United Kingdom. The closest is Love to Dream, then miracleblanket.co.uk, Sustainabub, Bumble Baby Boutique, Funki Flamingo, Bullabaloo.

CompetitorsSwaddling & Receiving Blankets · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Love to Dreamlovetodream.de
miracleblanket.co.ukmiracleblanket.co.uk
Sustainabubsustainabub.com
Bumble Baby Boutiquebumble-babies.co.uk
Funki Flamingofunkiflamingo.com
Bullabaloobullabaloo.com
Competitors Gravity finds for Love to Dream. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Love to Dream with Love to Dream

07 · Company

The company behind Love to Dream.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Love to Dream is a company based in United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in March 2011. It employs about 96 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom
Founded
2009, per LinkedIn
Domain registered
2 Mar 2011
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
96 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
lovetodream.co.uk · Shopify · GBP
Catalogue
135 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Love to Dream

What people ask Google about Love to Dream.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Love to Dream legit or a scam?

According to Gravity by Benchr, Love to Dream is a brand based in United Kingdom: its website has existed since March 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 96 people on LinkedIn, it has 191,148 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Love to Dream reviews

Customers rate Love to Dream 3.4 out of 5 on Trustpilot over 37 reviews, 12 of them in the last twelve months: 27% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Love to Dream known for?

Love to Dream UK is a brand that sells baby and toddler sleepwear and sleep solutions including swaddles, sleep bags, and sleep suits designed to help families create healthy sleep routines. Gravity by Benchr classifies it under Swaddling & Receiving Blankets, with Swaddling Blankets making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Love to Dream expensive?

Love to Dream's best seller, Swaddle Up™ 1.0 TOG Cotton Grey, sells £27.99 on lovetodream.co.uk. 91% of the catalogue is in stock. Gravity does not track prices daily: check lovetodream.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Love to Dream promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Love to Dream advertises on Facebook and Instagram and on Google, where its offers often run. Check lovetodream.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Love to Dream?

Love to Dream sells on its own website, lovetodream.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Love to Dream?

Gravity by Benchr records a company based in United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in 2011, with 96 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Love to Dream growing?

Yes. Gravity by Benchr estimates about 83,400 visits to lovetodream.co.uk in September 2026, down 10% in a month and up 66% over three months. Love to Dream ranks #2 of 111 Swaddling & Receiving Blankets brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Love to Dream use?

Gravity by Benchr identifies lovetodream.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Love to Dream spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Love to Dream on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Swaddling & Receiving Blankets brands in United Kingdom?

Among Swaddling & Receiving Blankets brands in United Kingdom in the Gravity by Benchr index, Love to Dream ranks #2 of 111 by estimated traffic. Its closest competitors on the same market are Love to Dream, miracleblanket.co.uk, Sustainabub, Bumble Baby Boutique and Funki Flamingo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Love to Dream.