Brand page · Jewelry · United Kingdom
Lovisa: 334k visits a month, 107 active Meta ads, Gravity score 632.
Lovisa — Lovisa is a jewellery and accessories retailer that sells affordable fashion jewellery and piercing products for various styles. In September 2026 lovisa.co.uk drew an estimated 334k visits, up 7% on the month before. It ranks #27 of 6,772 Jewelry brands in United Kingdom and holds a 3.3 Trustpilot rating over 169 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lovisa is a jewellery and accessories retailer that sells affordable fashion jewellery and piercing products for various styles.
01 · Traffic
How much traffic Lovisa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lovisa drew an estimated 334k visits in September 2026, up 7% on the month before and down 3% over three months.
- Worldwide#34,418of 4.5m sites · Top 1%
- In United Kingdom#1,699of 192k sites · Top 1%
- Jewelry, worldwide#542of 132,285 brands · Top 1%
- Jewelry, United Kingdom#27of 6,772 brands · Top 1%
334k
estimated visits in September
1 mo ▲ +6.9%4 mo ▼ −2.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lovisa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lovisa holds 3.3 out of 5 on Trustpilot over 169 reviews, 92 of them in the last twelve months: 40% of customers give five stars and 50% one star. That volume places Lovisa in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Costume Jewelry Shop Jeweler Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lovisa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lovisa sells on Shopify, 28% of its catalogue in stock. The best seller is e-Gift Card, at £10.00–£100.00, followed by Waterproof Gold Plated Stainless Steel Diamante & Heart Necklace and Gold Mini Cut-Out Ring.
#1e-Gift CardLovisa£10.00–£100.00In stock
#2Waterproof Gold Plated Stainless Steel Diamante & Heart NecklaceLovisa£3.00In stock
#3Gold Mini Cut-Out RingLovisa£3.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lovisa in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 21% of the catalogue
- In stock
- 28%
- Upper price quartile
- US$20.52
- Currency
- GBP
04 · Ads
What Lovisa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lovisa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Lovisa Serafina Pink Pretty Flower Stud EarringsLovisa6 Oct 2026image
Lovisa Serafina Gold Multi Stone Cluster Pearl EarringsLovisa6 Oct 2026image
LovisaLovisa5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LOVISA PTY LIMITEDverified
Text ad20 Oct 2026LOVISA PTY LIMITEDverified
Text ad20 Oct 2026LOVISA PTY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lovisa.
The creators who tag @lovisajewellery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lovisajewellery on Instagram, led by sami ✨ (15.9k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssami ✨@maniwithsami · 🇬🇧 GB | Beauty cosmetics skincare Creator | 15.9k | — | 5 | Tagged @lovisajewellery |
06 · Competitors according to Gravity
Who Lovisa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lovisa among Jewelry brands in United Kingdom. The closest is Astrid & Miyu, then ani-jewels.fi, EVRYJEWELS, moltoamoreco.com, Louise Carter, Jewelsmars.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Astrid & Miyuastridandmiyu.com | |||||||
| ani-jewels.fiani-jewels.fi | |||||||
| EVRYJEWELSevryjewels.com | |||||||
| moltoamoreco.commoltoamoreco.com | |||||||
| Louise Carterlouisecarter-official.com | |||||||
| Jewelsmarsjewelsmars.com |
07 · Company
The company behind Lovisa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lovisa is a company based in London, United Kingdom, on a domain registered in February 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 25 Feb 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lovisa.co.uk · Shopify · GBP
- Catalogue
- 370 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lovisa
What people ask Google about Lovisa.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lovisa a legit company?
According to Gravity by Benchr, Lovisa is a brand based in London, United Kingdom: its website has existed since February 2019, it sells on a Shopify store, it has 514,080 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lovisa reviews
Customers rate Lovisa 3.3 out of 5 on Trustpilot over 169 reviews, 92 of them in the last twelve months: 40% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lovisa sell?
Lovisa is a jewellery and accessories retailer that sells affordable fashion jewellery and piercing products for various styles. Gravity by Benchr classifies it under Jewelry, with Earrings making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lovisa cost?
Lovisa's best seller, e-Gift Card, sells from £10.00 to £100.00 on lovisa.co.uk. 28% of the catalogue is in stock. Gravity does not track prices daily: check lovisa.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lovisa discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lovisa advertises on Facebook and Instagram and on Google, where its offers often run. Check lovisa.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lovisa?
Lovisa sells on its own website, lovisa.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lovisa?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lovisa doing well?
Not at the moment. Gravity by Benchr estimates about 333,700 visits to lovisa.co.uk in September 2026, up 7% in a month and down 3% over three months. Lovisa ranks #27 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lovisa use?
Gravity by Benchr identifies lovisa.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lovisa spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lovisa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Lovisa ranks #27 of 6,772 by estimated traffic. Its closest competitors on the same market are Astrid & Miyu, ani-jewels.fi, EVRYJEWELS, moltoamoreco.com and Louise Carter. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lovisa.