Brand page · Jewelry · United States
Lovisa: 664k visits a month, 107 active Meta ads, Gravity score 705.
Lovisa — Lovisa is a jewellery retail chain that sells affordable fashion jewellery and accessories with most items priced under $10. In September 2026 lovisa.com drew an estimated 664k visits, up 1% on the month before. It ranks #53 of 33,382 Jewelry brands in United States and holds a 2.2 Trustpilot rating over 1,276 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Jewelry brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lovisa is a jewellery retail chain that sells affordable fashion jewellery and accessories with most items priced under $10.
01 · Traffic
How much traffic Lovisa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lovisa drew an estimated 664k visits in September 2026, up 1% on the month before and up 23% over three months.
- Worldwide#19,857of 4.5m sites · Top 1%
- In United States#6,528of 1.2m sites · Top 1%
- Jewelry, worldwide#257of 132,285 brands · Top 1%
- Jewelry, United States#53of 33,382 brands · Top 1%
664k
estimated visits in September
1 mo ▲ +1.2%4 mo ▲ +22.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lovisa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lovisa holds 2.2 out of 5 on Trustpilot over 1,276 reviews, 399 of them in the last twelve months: 17% of customers give five stars and 74% one star. That volume places Lovisa in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Costume Jewelry Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lovisa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lovisa sells on Shopify, 51% of its catalogue in stock. The best seller is e-Gift Card, at US$10.00–US$100.00, followed by Gold Drop Heart Huggie Earrings Black and Gold Dainty Pearl Necklace.
#1e-Gift CardLovisaUS$10.00–US$100.00In stock
#2Gold Drop Heart Huggie Earrings BlackLovisaUS$3.00In stock
#3Gold Dainty Pearl NecklaceLovisaUS$5.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Lovisa in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 22% of the catalogue
- In stock
- 51%
- Upper price quartile
- US$24.99
- Currency
- USD
04 · Ads
What Lovisa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lovisa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Lovisa Serafina Pink Pretty Flower Stud EarringsLovisa6 Oct 2026image
Lovisa Serafina Gold Multi Stone Cluster Pearl EarringsLovisa6 Oct 2026image
LovisaLovisa5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LOVISA PTY LIMITEDverified
Text ad20 Oct 2026LOVISA PTY LIMITEDverified
Text ad20 Oct 2026LOVISA PTY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lovisa.
The creators who tag @lovisajewellery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lovisajewellery on Instagram, led by sami ✨ (15.9k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssami ✨@maniwithsami · 🇬🇧 GB | Beauty cosmetics skincare Creator | 15.9k | — | 5 | Tagged @lovisajewellery |
06 · Competitors according to Gravity
Who Lovisa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lovisa among Jewelry brands in United States. The closest is ani-jewels.fi, then Avalore Jewelry, Grace Jewelry, lunoze.com.br, havenlofting, Louise Carter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ani-jewels.fiani-jewels.fi | |||||||
| Avalore Jewelryavalore-jewelry.com | |||||||
| Grace Jewelrygracejewelryco.com | |||||||
| lunoze.com.brlunoze.com.br | |||||||
| havenloftinghavenlofting.com | |||||||
| Louise Carterlouisecarter-official.com |
07 · Company
The company behind Lovisa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lovisa is a company based in Dallas, United States, on a domain registered in May 2004. It is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Dallas
- Founded
- Data not available
- Domain registered
- 22 May 2004
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lovisa.com · Shopify · USD
- Catalogue
- 363 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lovisa
What people ask Google about Lovisa.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lovisa legit or a scam?
According to Gravity by Benchr, Lovisa is a brand based in Dallas, United States: its website has existed since May 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 514,080 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lovisa?
Customers rate Lovisa 2.2 out of 5 on Trustpilot over 1,276 reviews, 399 of them in the last twelve months: 17% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lovisa?
Lovisa is a jewellery retail chain that sells affordable fashion jewellery and accessories with most items priced under $10. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification, October 2026.
Lovisa prices: how much is it?
Lovisa's best seller, e-Gift Card, sells from US$10.00 to US$100.00 on lovisa.com. 51% of the catalogue is in stock. Gravity does not track prices daily: check lovisa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lovisa discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lovisa advertises on Facebook and Instagram and on Google, where its offers often run. Check lovisa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lovisa?
Lovisa sells on its own website, lovisa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lovisa?
Gravity by Benchr records a company based in Dallas, United States, whose domain was registered in 2004, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lovisa growing?
Yes. Gravity by Benchr estimates about 663,700 visits to lovisa.com in September 2026, up 1% in a month and up 23% over three months. Lovisa ranks #53 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lovisa use?
Gravity by Benchr identifies lovisa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lovisa's ad budget?
Gravity by Benchr does not publish a spend figure for Lovisa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Lovisa ranks #53 of 33,382 by estimated traffic. Its closest competitors on the same market are ani-jewels.fi, Avalore Jewelry, Grace Jewelry, lunoze.com.br and havenlofting. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lovisa.