Brand page · Outdoor Recreation · United States
Lowrance: 129k visits a month, 88 active Meta ads, Gravity score 637.
Lowrance — Lowrance designs and manufactures marine electronics including fish finders, chartplotters, radar and sonar to help anglers catch more fish. In September 2026 lowrance.com drew an estimated 129k visits, down 9% on the month before. It ranks #243 of 14,873 Outdoor Recreation brands in United States and holds a 2.7 Trustpilot rating over 2,998 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lowrance designs and manufactures marine electronics including fish finders, chartplotters, radar and sonar to help anglers catch more fish.
01 · Traffic
How much traffic Lowrance gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lowrance drew an estimated 129k visits in September 2026, down 9% on the month before and down 31% over three months.
- Worldwide#75,471of 4.5m sites · Top 5%
- In United States#24,911of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#1,236of 101,136 brands · Top 5%
- Outdoor Recreation, United States#243of 14,873 brands · Top 5%
129k
estimated visits in September
1 mo ▼ −9.2%4 mo ▼ −31.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lowrance.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lowrance holds 2.7 out of 5 on Trustpilot over 2,998 reviews, 8 of them in the last twelve months: 65% of customers give five stars and 14% one star. That volume places Lowrance in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Hobby Store Fishing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lowrance sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lowrance's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lowrance in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lowrance is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lowrance runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
ActiveTarget 2 XLLowrance2 Oct 2026video
Elite FSLowrance2 Oct 2026video
ActiveTarget 2 XLLowrance28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Lowrance.
The creators who tag @lowrancefishing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lowrancefishing on Instagram, led by ArmyBassAnglers (23.6k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AArmyBassAnglers@armybassanglers · 🇺🇸 US | Automotive mobility Creator | 23.6k | 0.1% | 11 | Tagged @lowrancefishing |
06 · Competitors according to Gravity
Who Lowrance competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lowrance among Outdoor Recreation brands in United States. The closest is raymarine.com, then Nootica, Hodges Marine, Comptoir Nautique, sportfishtackle.com, johnsonoutdoors.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| raymarine.comraymarine.com | |||||||
| Nooticanootica.com | |||||||
| Hodges Marinehodgesmarine.com | |||||||
| Comptoir Nautiquecomptoirnautique.com | |||||||
| sportfishtackle.comsportfishtackle.com | |||||||
| johnsonoutdoors.comjohnsonoutdoors.com |
07 · Company
The company behind Lowrance.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lowrance is a company based in United States, on a domain registered in January 1996. It employs about 5,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 14 Jan 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lowrance.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lowrance
What people ask Google about Lowrance.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lowrance a legit company?
According to Gravity by Benchr, Lowrance is a brand based in United States: its website has existed since January 1996, its Trustpilot profile is claimed by the brand, it employs 5,000 people on LinkedIn, it has 178,599 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lowrance reviews: is it worth it?
Customers rate Lowrance 2.7 out of 5 on Trustpilot over 2,998 reviews, 8 of them in the last twelve months: 65% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lowrance known for?
Lowrance designs and manufactures marine electronics including fish finders, chartplotters, radar and sonar to help anglers catch more fish. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Lowrance have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lowrance advertises on Facebook and Instagram and on Google, where its offers often run. Check lowrance.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lowrance?
Gravity by Benchr records a company based in United States, whose domain was registered in 1996, with 5,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lowrance doing well?
Not at the moment. Gravity by Benchr estimates about 129,300 visits to lowrance.com in September 2026, down 9% in a month and down 31% over three months. Lowrance ranks #243 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Lowrance spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lowrance on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Lowrance ranks #243 of 14,873 by estimated traffic. Its closest competitors on the same market are raymarine.com, Nootica, Hodges Marine, Comptoir Nautique and sportfishtackle.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lowrance.