Brand page · Jewelry · Germany
Luamaya: 541k visits a month, 206 active Meta ads, Gravity score 651.
Luamaya — Luamaya is a jewelry brand that sells waterproof jewelry including necklaces, earrings and more for everyday wear. In September 2026 luamaya.com drew an estimated 541k visits, up 9% on the month before. It ranks #5 of 2,456 Jewelry brands in Germany and holds a 3.8 Trustpilot rating over 3,003 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 36 peers: Jewelry brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Luamaya is a jewelry brand that sells waterproof jewelry including necklaces, earrings and more for everyday wear.
01 · Traffic
How much traffic Luamaya gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Luamaya drew an estimated 541k visits in September 2026, up 9% on the month before and up 15% over three months.
- Worldwide#23,360of 4.5m sites · Top 1%
- In Germany#1,038of 184k sites · Top 1%
- Jewelry, worldwide#322of 132,285 brands · Top 1%
- Jewelry, Germany#5of 2,456 brands · Top 1%
541k
estimated visits in September
1 mo ▲ +9.2%4 mo ▲ +14.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Luamaya.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Luamaya holds 3.8 out of 5 on Trustpilot over 3,003 reviews, 107 of them in the last twelve months: 69% of customers give five stars and 14% one star. That volume places Luamaya in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Costume Jewelry Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Luamaya sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Luamaya sells on Shopify, 82% of its catalogue in stock. The best seller is Charm Bundle, at €27.90, followed by Hoop Set Small and Hoop Set Baby.
#1Charm BundleLuamaya€27.90In stock
#2Hoop Set SmallLuamaya€39.90In stock
#3Hoop Set BabyLuamaya€37.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Luamaya in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 83% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$50.29
- Currency
- EUR
04 · Ads
What Luamaya is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Luamaya runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
30% OFF😍Luamaya8 Oct 2026image
30% Rabatt🖤Luamaya8 Oct 2026image
NEW IN: Basic Rules Collection by Brinani✨Luamaya8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Schmuckkollektiv GmbHverified
Text ad20 Oct 2026Schmuckkollektiv GmbHverified
Image ad20 Oct 2026Schmuckkollektiv GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Luamaya.
The creators who tag @luamaya_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luamaya_official on Instagram, led by Nina Sommerfröhlich (10.9k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNina Sommerfröhlich@styleitsommerfrohlich · 🇩🇪 DE | Fashion style luxury Creator | 10.9k | 2.5% | 4 | Tagged @luamaya_official |
06 · Competitors according to Gravity
Who Luamaya competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Luamaya among Jewelry brands in Germany. The closest is Amalfa, then Mirana, Maya & Henry's Jewelry, moltoamoreco.com, Estele, Elinor Jewels.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Amalfaamalfa.in | |||||||
| Miranamiranajewels.com | |||||||
| Maya & Henry's Jewelrymayahenryjewelers.com | |||||||
| moltoamoreco.commoltoamoreco.com | |||||||
| Esteleestele.co | |||||||
| Elinor Jewelselinorjewels.com |
07 · Company
The company behind Luamaya.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Luamaya is a company based in Mainz, Germany, founded in 2016 according to LinkedIn, on a domain registered in February 2018. It employs about 99 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Mainz
- Founded
- 2016, per LinkedIn
- Domain registered
- 27 Feb 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 99 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- luamaya.com · Shopify · EUR
- Catalogue
- 345 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Luamaya
What people ask Google about Luamaya.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Luamaya legit?
According to Gravity by Benchr, Luamaya is a brand based in Mainz, Germany: its website has existed since February 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 99 people on LinkedIn, it has 239,617 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Luamaya reviews: is it worth it?
Customers rate Luamaya 3.8 out of 5 on Trustpilot over 3,003 reviews, 107 of them in the last twelve months: 69% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Luamaya sell?
Luamaya is a jewelry brand that sells waterproof jewelry including necklaces, earrings and more for everyday wear. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Luamaya prices: how much is it?
Luamaya's best seller, Charm Bundle, sells €27.90 on luamaya.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check luamaya.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Luamaya discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Luamaya advertises on Facebook and Instagram and on Google, where its offers often run. Check luamaya.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Luamaya?
Luamaya sells on its own website, luamaya.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Luamaya?
Gravity by Benchr records a company based in Mainz, Germany, founded in 2016 according to LinkedIn, on a domain registered in 2018, with 99 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Luamaya growing?
Yes. Gravity by Benchr estimates about 541,000 visits to luamaya.com in September 2026, up 9% in a month and up 15% over three months. Luamaya ranks #5 of 2,456 Jewelry brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Luamaya use?
Gravity by Benchr identifies luamaya.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Luamaya's ad budget?
Gravity by Benchr does not publish a spend figure for Luamaya on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Germany?
Among Jewelry brands in Germany in the Gravity by Benchr index, Luamaya ranks #5 of 2,456 by estimated traffic. Its closest competitors on the same market are Amalfa, Mirana, Maya & Henry's Jewelry, moltoamoreco.com and Estele. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Luamaya.