Brand page · Tobacco Products · United States
Lucy traffic, ads & competitors 108k visits a month, 73 active Meta ads, Gravity score 631.
Lucy — LUCY US is a company that sells intelligent nicotine products for adults, including tobacco-free pouches, nicotine gum, and non-nicotine energy gum. In September 2026 lucy.co drew an estimated 108k visits, down 20% on the month before. It ranks #60 of 979 Tobacco Products brands in the United States and holds a 3.5 Trustpilot rating over 204 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Tobacco Products brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LUCY US is a company that sells intelligent nicotine products for adults, including tobacco-free pouches, nicotine gum, and non-nicotine energy gum.
01 · Traffic
Lucy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lucy drew an estimated 108k visits in September 2026, down 20% on the month before and up 44% over three months.
- Worldwide#87,636of 4.5m sites · Top 5%
- In United States#28,766of 1.2m sites · Top 5%
- Tobacco Products, worldwide#300of 16,690 brands · Top 5%
- Tobacco Products, United States#60of 979 brands · Top 10%
108k
estimated visits in September
1 mo ▼ −20.5%4 mo ▲ +43.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lucy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lucy holds 3.5 out of 5 on Trustpilot over 204 reviews, 4 of them in the last twelve months: 71% of customers give five stars and 10% one star. That volume places Lucy in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Vitamin and Supplements Store Tobacco Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lucy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lucy sells on Shopify, 96% of its catalogue in stock. The best seller is Breakers, at US$34.95–US$42.95, followed by Pouches and Gum.
#1BreakersLucyUS$34.95–US$42.95In stock
#2PouchesLucyUS$29.95–US$41.99In stock
#3GumLucyUS$39.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lucy in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 50% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$39.90
- Currency
- USD
04 · Ads
Lucy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lucy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
LUCY HoodieLUCY12 Oct 2026image
Pouch PrincessLUCY11 Oct 2026image
Meet LUCY BreakersLUCY11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LUCY GOODS INCverified
Text ad20 Oct 2026LUCY GOODS INCverified
Text ad20 Oct 2026LUCY GOODS INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Lucy influencers
The creators who tag @lucynicotine on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Lucy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lucy among Tobacco Products brands in the United States. The closest is Lost In Translation, then The Hemp Collect, Stache, Every Day Is Cigar Day, Grenco Goods, Rosslyn Direct.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lost In Translationlitfarms.com | |||||||
| The Hemp Collectthehempcollect.com | |||||||
| Stachestacheproducts.com | |||||||
| Every Day Is Cigar Dayeverydayiscigarday.com | |||||||
| Grenco Goodsgrencogoods.com | |||||||
| Rosslyn Directrosslyn.direct |
07 · Company
Who is behind Lucy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lucy is a company based in Las Vegas, United States, on a domain registered in September 2011. It employs about 73 people.
- Entity country
- 🇺🇸 United States · Las Vegas
- Domain registered
- 19 Sept 2011
- Status
- Operating
- Employees
- 73 on LinkedIn
- Own store
- lucy.co · Shopify · USD
- Catalogue
- 5 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lucy
What people ask Google about Lucy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lucy legit or a scam?
According to Gravity by Benchr, Lucy is a brand based in Las Vegas, United States: its website has existed since September 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 73 people on LinkedIn, it has 21,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lucy reviews: is it worth it?
Customers rate Lucy 3.5 out of 5 on Trustpilot over 204 reviews, 4 of them in the last twelve months: 71% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lucy sell?
LUCY US is a company that sells intelligent nicotine products for adults, including tobacco-free pouches, nicotine gum, and non-nicotine energy gum. Gravity by Benchr classifies it under Tobacco Products, with Nicotine Pouches making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lucy expensive?
Lucy's best seller, Breakers, sells from US$34.95 to US$42.95 on lucy.co. 96% of the catalogue is in stock. Gravity does not track prices daily: check lucy.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lucy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lucy advertises on Facebook and Instagram and on Google, where its offers often run. Check lucy.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lucy?
Lucy sells on its own website, lucy.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lucy?
Gravity by Benchr records a company based in Las Vegas, United States, whose domain was registered in 2011, with 73 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lucy growing?
Yes. Gravity by Benchr estimates about 108,300 visits to lucy.co in September 2026, down 20% in a month and up 44% over three months. Lucy ranks #60 of 979 Tobacco Products brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lucy use?
Gravity by Benchr identifies lucy.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lucy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lucy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tobacco Products brands in the United States?
Among Tobacco Products brands in the United States in the Gravity by Benchr index, Lucy ranks #60 of 979 by estimated traffic. Its closest competitors on the same market are Lost In Translation, The Hemp Collect, Stache, Every Day Is Cigar Day and Grenco Goods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lucy.