Brand page · Suitcases · United Kingdom
Lugg: 46.1k visits a month, 28 active Meta ads, Gravity score 599.
Lugg — Lugg is a UK luggage brand that sells lightweight suitcases, cabin bags, and travel accessories. In September 2026 lugg-online.com drew an estimated 46.1k visits, up 66% on the month before. It ranks #14 of 78 Suitcases brands in United Kingdom and holds a 3.8 Trustpilot rating over 147 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Suitcases brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lugg is a UK luggage brand that sells lightweight suitcases, cabin bags, and travel accessories.
01 · Traffic
How much traffic Lugg gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lugg drew an estimated 46.1k visits in September 2026, up 66% on the month before and up 166% over three months.
- Worldwide#182,389of 4.5m sites · Top 5%
- In United Kingdom#9,589of 192k sites · Top 10%
- Suitcases, worldwide#191of 1,776 brands · Top 20%
- Suitcases, United Kingdom#14of 78 brands · Top 20%
46.1k
estimated visits in September
1 mo ▲ +66.2%4 mo ▲ +166.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lugg.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lugg holds 3.8 out of 5 on Trustpilot over 147 reviews, 65 of them in the last twelve months: 53% of customers give five stars and 34% one star. That volume places Lugg in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lugg sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lugg sells on Shopify, 80% of its catalogue in stock. The best seller is Digital Luggage Scale - Travel Accessory, at £5.99, followed by 15" Jetset Cabin Bag - Black and 15" Jetset Cabin Bag - Cream & Brown.
#1Digital Luggage Scale - Travel AccessoryLugg£5.99In stock
#215" Jetset Cabin Bag - BlackLugg£29.99In stock
#315" Jetset Cabin Bag - Cream & BrownLugg£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lugg in its comparison group.
- Average rating
- 4.45 / 5
- Rated products
- 49% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$78.08
- Currency
- GBP
04 · Ads
What Lugg is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lugg runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
Next stop: the Amalfi Coast 🍋 Golden hour, lemon groves and a suitcase that's ready before you are. Wherever summer takes you, LUGG goes toLugg7 Oct 2026video
Your next travel companion, Glamour-approved. ✨🧳 We’re proud to be featured in Glamour Magazine’s edit of the best suitcases. 🤍 Because greLugg7 Oct 2026video
Why Should Luggage Be Boring?Lugg7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Keplin Group limitedverified
Image ad21 Oct 2026Keplin Group limitedverified
Text ad21 Oct 2026Keplin Group limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lugg.
The creators who tag @lugg.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lugg.official on Instagram, led by Turley’s Tours | UK Travel Blogging Couple | UGC (12k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTurley’s Tours | UK Travel Blogging Couple | UGC@turleystours · 🇬🇧 GB | Travel tourism exploration Creator | 12k | 0.6% | 1 | Tagged @lugg.official |
06 · Competitors according to Gravity
Who Lugg competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lugg among Suitcases brands in United Kingdom. The closest is Aerolite DE, then ATX Luggage Est. 1991, Flight Knight, Aerolite, Flymax Luggage, Rock Luggage.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Aerolite DEaeroliteluggage.de | |||||||
| ATX Luggage Est. 1991atxluggage.com | |||||||
| Flight Knightflightknight.com | |||||||
| Aeroliteaeroliteluggage.co.uk | |||||||
| Flymax Luggageflymaxluggage.com | |||||||
| Rock Luggagerockluggage.com |
07 · Company
The company behind Lugg.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lugg is a company based in Brentford, United Kingdom, on a domain registered in January 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Brentford
- Founded
- Data not available
- Domain registered
- 9 Jan 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lugg-online.com · Shopify · GBP
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lugg
What people ask Google about Lugg.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lugg a legit company?
According to Gravity by Benchr, Lugg is a brand based in Brentford, United Kingdom: its website has existed since January 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 761 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lugg reviews
Customers rate Lugg 3.8 out of 5 on Trustpilot over 147 reviews, 65 of them in the last twelve months: 53% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lugg sell?
Lugg is a UK luggage brand that sells lightweight suitcases, cabin bags, and travel accessories. Gravity by Benchr classifies it under Suitcases, with Carry-On Suitcases making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lugg prices: how much is it?
Lugg's best seller, Digital Luggage Scale - Travel Accessory, sells £5.99 on lugg-online.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check lugg-online.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lugg discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lugg advertises on Facebook and Instagram and on Google, where its offers often run. Check lugg-online.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lugg?
Lugg sells on its own website, lugg-online.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lugg?
Gravity by Benchr records a company based in Brentford, United Kingdom, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lugg doing well?
Yes. Gravity by Benchr estimates about 46,100 visits to lugg-online.com in September 2026, up 66% in a month and up 166% over three months. Lugg ranks #14 of 78 Suitcases brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lugg use?
Gravity by Benchr identifies lugg-online.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lugg spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lugg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in United Kingdom?
Among Suitcases brands in United Kingdom in the Gravity by Benchr index, Lugg ranks #14 of 78 by estimated traffic. Its closest competitors on the same market are Aerolite DE, ATX Luggage Est. 1991, Flight Knight, Aerolite and Flymax Luggage. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lugg.