Brand page · Kitchen & Dining · Sweden
LUGU: 50.7k visits a month, 51 active Meta ads, Gravity score 572.
LUGU — LUGU is a Swedish company that specializes in personalized gifts and promotional products with laser engraving, selling items like engraved jewelry, glassware, and household products. In September 2026 lugu.se drew an estimated 50.7k visits, up 52% on the month before. It ranks #22 of 619 Kitchen & Dining brands in Sweden and holds a 4.4 Trustpilot rating over 128 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Kitchen & Dining brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LUGU is a Swedish company that specializes in personalized gifts and promotional products with laser engraving, selling items like engraved jewelry, glassware, and household products.
01 · Traffic
How much traffic LUGU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LUGU drew an estimated 50.7k visits in September 2026, up 52% on the month before and down 32% over three months.
- Worldwide#167,929of 4.5m sites · Top 5%
- In Sweden#1,266of 27.3k sites · Top 5%
- Kitchen & Dining, worldwide#4,276of 145,612 brands · Top 5%
- Kitchen & Dining, Sweden#22of 619 brands · Top 5%
50.7k
estimated visits in September
1 mo ▲ +52.3%4 mo ▼ −31.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LUGU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LUGU holds 4.4 out of 5 on Trustpilot over 128 reviews, 53 of them in the last twelve months: 80% of customers give five stars and 10% one star. That volume places LUGU in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
e-Commerce Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LUGU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LUGU sells on Shopify, 90% of its catalogue in stock. The best seller is SNUSDOSA MED PERSONLIG GRAVYR, at SEK 299.00, followed by NYCKELRING MED REGNUMMER and NYCKELRING MED NAMN INGRAVERAT.
#1SNUSDOSA MED PERSONLIG GRAVYRLUGUSEK 299.00In stock
#2NYCKELRING MED REGNUMMERLUGUSEK 49.00In stock
NYCKELRING MED NAMN INGRAVERATLUGUSEK 49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LUGU in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 38% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$29.88
- Currency
- SEK
04 · Ads
What LUGU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LUGU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2025 (image, video).
LUGULUGU28 Sept 2026image
Personlig snusdosa till fars dagLUGU28 Sept 2026image
20.000+ NÖJDA KUNDER!LUGU27 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about LUGU.
The creators who tag @lugu.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who LUGU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LUGU among Kitchen & Dining brands in Sweden. The closest is Jaktpresenter.se, then XLaser.se, M's Workshop, boobooclay.com, liferich.co, ISIPHO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jaktpresenter.sejaktpresenter.se | |||||||
| XLaser.sexlaser.se | |||||||
| M's Workshopmworkshop.se | |||||||
| boobooclay.comboobooclay.com | |||||||
| liferich.coliferich.co | |||||||
| ISIPHOisipho.store |
07 · Company
The company behind LUGU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LUGU is a company based in Vetlanda, Sweden, founded in 2020 according to LinkedIn.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Vetlanda
- Founded
- 2020, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lugu.se · Shopify · SEK
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LUGU
What people ask Google about LUGU.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LUGU legit or a scam?
According to Gravity by Benchr, LUGU is a brand based in Vetlanda, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 10,611 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LUGU reviews
Customers rate LUGU 4.4 out of 5 on Trustpilot over 128 reviews, 53 of them in the last twelve months: 80% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LUGU known for?
LUGU is a Swedish company that specializes in personalized gifts and promotional products with laser engraving, selling items like engraved jewelry, glassware, and household products. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
LUGU prices: how much is it?
LUGU's best seller, SNUSDOSA MED PERSONLIG GRAVYR, sells SEK 299.00 on lugu.se. 90% of the catalogue is in stock. Gravity does not track prices daily: check lugu.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LUGU discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LUGU advertises on Facebook and Instagram and on Google, where its offers often run. Check lugu.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LUGU?
LUGU sells on its own website, lugu.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LUGU?
Gravity by Benchr records a company based in Vetlanda, Sweden, founded in 2020 according to LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LUGU growing?
Not at the moment. Gravity by Benchr estimates about 50,700 visits to lugu.se in September 2026, up 52% in a month and down 32% over three months. LUGU ranks #22 of 619 Kitchen & Dining brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LUGU use?
Gravity by Benchr identifies lugu.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LUGU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LUGU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Sweden?
Among Kitchen & Dining brands in Sweden in the Gravity by Benchr index, LUGU ranks #22 of 619 by estimated traffic. Its closest competitors on the same market are Jaktpresenter.se, XLaser.se, M's Workshop, boobooclay.com and liferich.co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LUGU.