Brand page · Shoes · United States
Lugz: 94.5k visits a month, 26 active Meta ads, Gravity score 596.
Lugz — Lugz is a footwear brand that sells iconic boots, lifestyle shoes, and work footwear designed with quality and value in mind. In September 2026 lugz.com drew an estimated 94.5k visits, up 16% on the month before. It ranks #315 of 6,771 Shoes brands in United States and holds a 1.4 Trustpilot rating over 38 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 428 peers: Shoes brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lugz is a footwear brand that sells iconic boots, lifestyle shoes, and work footwear designed with quality and value in mind.
01 · Traffic
How much traffic Lugz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lugz drew an estimated 94.5k visits in September 2026, up 16% on the month before and up 124% over three months.
- Worldwide#98,248of 4.5m sites · Top 5%
- In United States#32,124of 1.2m sites · Top 5%
- Shoes, worldwide#2,091of 46,962 brands · Top 5%
- Shoes, United States#315of 6,771 brands · Top 5%
94.5k
estimated visits in September
1 mo ▲ +15.6%4 mo ▲ +123.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lugz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lugz holds 1.4 out of 5 on Trustpilot over 38 reviews, 3 of them in the last twelve months: 8% of customers give five stars and 87% one star. That volume places Lugz in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Shoe Factory Clothing Store Boot Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lugz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lugz sells on Shopify, 97% of its catalogue in stock. The best seller is Men's Mantle Mid Boot, at US$39.99, followed by Men's Fringe Moc Toe Boot and Men's Drifter Ripstop Boot.
#1Men's Mantle Mid BootLugzUS$39.99In stock
#2Men's Fringe Moc Toe BootLugzUS$54.99–US$64.99In stock
#3Men's Drifter Ripstop BootLugzUS$54.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lugz in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 72% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$69.99
- Currency
- USD
04 · Ads
What Lugz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lugz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Your Rotation Needs An UpgradeLugz1 Oct 2026image
Footwear That Works As Hard As YouLugz1 Oct 2026image
Spend $100. Get $25 Off.Lugz1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jack Schwartz Shoes, LLCverified
Image ad20 Oct 2026Jack Schwartz Shoes, LLCverified
Text ad20 Oct 2026Jack Schwartz Shoes, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lugz.
The creators who tag @lugz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lugz on Instagram, led by PSYCHWORLD (61.9k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPSYCHWORLD@psychworld · 🇺🇸 US | Psychology mental health Creator | 61.9k | 0.9% | 3 | Tagged @lugz |
06 · Competitors according to Gravity
Who Lugz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lugz among Shoes brands in United States. The closest is Rocket Dog®, then Naughty Monkey, Superga US, Pampera, Creative Recreation Store, ToponePOD.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rocket Dog®rocketdog.com | |||||||
| Naughty Monkeynaughtymonkey.com | |||||||
| Superga USsuperga-usa.com | |||||||
| Pamperapampera-mx.com | |||||||
| Creative Recreation Storecr8rec.com | |||||||
| ToponePODtoponepod.com |
07 · Company
The company behind Lugz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lugz is a company based in New York, United States, on a domain registered in February 1999.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 10 Feb 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lugz.com · Shopify · USD
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lugz
What people ask Google about Lugz.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lugz legit?
According to Gravity by Benchr, Lugz is a brand based in New York, United States: its website has existed since February 1999, it sells on a Shopify store, it has 22,094 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lugz reviews: is it worth it?
Customers rate Lugz 1.4 out of 5 on Trustpilot over 38 reviews, 3 of them in the last twelve months: 8% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lugz sell?
Lugz is a footwear brand that sells iconic boots, lifestyle shoes, and work footwear designed with quality and value in mind. Gravity by Benchr classifies it under Shoes, with Boots making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lugz expensive?
Lugz's best seller, Men's Mantle Mid Boot, sells US$39.99 on lugz.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check lugz.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lugz promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lugz advertises on Facebook and Instagram and on Google, where its offers often run. Check lugz.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lugz?
Lugz sells on its own website, lugz.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lugz?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lugz growing?
Yes. Gravity by Benchr estimates about 94,500 visits to lugz.com in September 2026, up 16% in a month and up 124% over three months. Lugz ranks #315 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lugz use?
Gravity by Benchr identifies lugz.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lugz's ad budget?
Gravity by Benchr does not publish a spend figure for Lugz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Lugz ranks #315 of 6,771 by estimated traffic. Its closest competitors on the same market are Rocket Dog®, Naughty Monkey, Superga US, Pampera and Creative Recreation Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lugz.