Brand page · Linens & Bedding · United States
Lull: 42.6k visits a month, 25 active Meta ads, Gravity score 449.
Lull — Lull is a mattress company that sells cooling memory foam and hybrid mattresses online with a 365-night trial and lifetime warranty. In September 2026 lull.com drew an estimated 42.6k visits, down 23% on the month before. It ranks #243 of 5,362 Linens & Bedding brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 193 peers: Linens & Bedding brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lull is a mattress company that sells cooling memory foam and hybrid mattresses online with a 365-night trial and lifetime warranty.
01 · Traffic
How much traffic Lull gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lull drew an estimated 42.6k visits in September 2026, down 23% on the month before and down 60% over three months.
- Worldwide#194,900of 4.5m sites · Top 5%
- In United States#61,987of 1.2m sites · Top 10%
- Linens & Bedding, worldwide#1,007of 24,680 brands · Top 5%
- Linens & Bedding, United States#243of 5,362 brands · Top 5%
42.6k
estimated visits in September
1 mo ▼ −22.6%4 mo ▼ −60.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lull.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lull holds 2.5 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 33% one star.
Bedroom Furniture Store Bed Shop Bedding Store Mattress Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lull sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lull sells on Shopify, 88% of its catalogue in stock. The best seller is Original Lull Mattress, at US$1,426.00–US$3,140.00, followed by Mattress Protector and Original Premium Mattress.
#1Original Lull MattressLullUS$1,426.00–US$3,140.00In stock
#2Mattress ProtectorLullUS$79.00–US$109.00In stock
#3Original Premium MattressLullUS$1,998.00–US$3,998.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lull in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 88% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$378.75
- Currency
- USD
04 · Ads
What Lull is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lull runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
🚨 72-HOURS ONLY 🚨Lull6 Oct 2026image
Time's Running Out 👀Lull6 Oct 2026image
Time's Running Out 👀Lull6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lull Ventures, LLCverified
Text ad20 Oct 2026Lull Ventures, LLCverified
Text ad20 Oct 2026Kun Liverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lull.
The creators who tag @lullbed on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lullbed on Instagram, led by Meg Reily (721k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMeg Reily@megreilyy · 🇺🇸 US | Humor memes comedy Creator | 721k | 0.7% | 1 | Tagged @lullbed |
06 · Competitors according to Gravity
Who Lull competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lull among Linens & Bedding brands in United States. The closest is Malouf, then Boring Mattress, MLILY USA, Titan Mattress, BedInABox, SleepOnLatex.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maloufmaloufhome.com | |||||||
| Boring Mattressboring.co | |||||||
| MLILY USAmlilyusa.com | |||||||
| Titan Mattresstitanmattress.com | |||||||
| BedInABoxbedinabox.com | |||||||
| SleepOnLatex.comshop.sleeponlatex.com |
07 · Company
The company behind Lull.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lull is a company based in Santa Barbara, United States, founded in 2015 according to LinkedIn, on a domain registered in September 1999. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Barbara
- Founded
- 2015, per LinkedIn
- Domain registered
- 17 Sept 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lull.com · Shopify · USD
- Catalogue
- 27 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lull
What people ask Google about Lull.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lull legit?
According to Gravity by Benchr, Lull is a brand based in Santa Barbara, United States: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 68 people on LinkedIn, it has 274,942 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Lull?
Lull is a mattress company that sells cooling memory foam and hybrid mattresses online with a 365-night trial and lifetime warranty. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lull expensive?
Lull's best seller, Original Lull Mattress, sells from US$1,426.00 to US$3,140.00 on lull.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check lull.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lull discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lull advertises on Facebook and Instagram and on Google, where its offers often run. Check lull.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lull?
Lull sells on its own website, lull.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lull?
Gravity by Benchr records a company based in Santa Barbara, United States, founded in 2015 according to LinkedIn, on a domain registered in 1999, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lull growing?
Not at the moment. Gravity by Benchr estimates about 42,600 visits to lull.com in September 2026, down 23% in a month and down 60% over three months. Lull ranks #243 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lull use?
Gravity by Benchr identifies lull.com as a Shopify store (Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lull's ad budget?
Gravity by Benchr does not publish a spend figure for Lull on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, Lull ranks #243 of 5,362 by estimated traffic. Its closest competitors on the same market are Malouf, Boring Mattress, MLILY USA, Titan Mattress and BedInABox. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lull.