Brand page · Handbags, Wallets & Cases · United Kingdom
Lulu Guinness traffic, ads & competitors 177k visits a month, 110 active Meta ads, Gravity score 520.
Lulu Guinness — Lulu Guinness is a British accessories and lifestyle brand known for vintage-inspired designs and playful charm that brings conversation-starting style to everyday life. In September 2026 luluguinness.com drew an estimated 177k visits, down 7% on the month before. It ranks #15 of 1,414 Handbags, Wallets & Cases brands in the United Kingdom and holds a 2.7 Trustpilot rating over 401 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Handbags, Wallets & Cases brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lulu Guinness is a British accessories and lifestyle brand known for vintage-inspired designs and playful charm that brings conversation-starting style to everyday life.
01 · Traffic
Lulu Guinness website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lulu Guinness drew an estimated 177k visits in September 2026, down 7% on the month before and down 12% over three months.
- Worldwide#57,974of 4.5m sites · Top 5%
- In United Kingdom#2,959of 192k sites · Top 5%
- Handbags, Wallets & Cases, worldwide#304of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, United Kingdom#15of 1,414 brands · Top 5%
177k
estimated visits in September
1 mo ▼ −6.7%4 mo ▼ −12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lulu Guinness reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lulu Guinness holds 2.7 out of 5 on Trustpilot over 401 reviews, 21 of them in the last twelve months: 78% of customers give five stars and 16% one star. That volume places Lulu Guinness in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Handbags Shop Fashion Accessories Store Fashion Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lulu Guinness best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lulu Guinness sells on Shopify, 11% of its catalogue in stock. The best seller is BLACK MULTI FLURRY OF KISSES SHOPPER TOTE BAG, at £20.00, followed by BLACK MULTI STRIPED LULU LIP SHOPPER TOTE BAG and SILVER LULU LIP SHOPPER TOTE BAG.
#1BLACK MULTI FLURRY OF KISSES SHOPPER TOTE BAGLulu Guinness£20.00In stock
#2BLACK MULTI STRIPED LULU LIP SHOPPER TOTE BAGLulu Guinness£30.00In stock
#3SILVER LULU LIP SHOPPER TOTE BAGLulu Guinness£30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lulu Guinness in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 52% of the catalogue
- In stock
- 11%
- Upper price quartile
- US$324.28
- Currency
- GBP
04 · Ads
Lulu Guinness ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lulu Guinness runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2025 (image, text, video).
The recycled shopperLulu Guinness8 Oct 2026image
UP TO 40% OFFLulu Guinness7 Oct 2026image
UP TO 40% OFFLulu Guinness6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lulu Guinness Limitedverified
Image ad20 Oct 2026Lulu Guinness Limitedverified
Text ad19 Oct 2026Lulu Guinness Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Lulu Guinness influencers
The creators who tag @lulu_guinness on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lulu_guinness on Instagram, led by @teddytheshetland (183k followers, 6.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| tteddytheshetland@teddytheshetland · 🇬🇧 GB | Relationship couple life Creator | 183k | 6.4% | 2 | Tagged @lulu_guinness |
06 · Competitors according to Gravity
Lulu Guinness competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lulu Guinness among Handbags, Wallets & Cases brands in the United Kingdom. The closest is Tory Burch, then Oroton Group, JW PEI, MANSUR GAVRIEL, LOUIS QUATORZE, us.strathberry.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tory Burchtoryburch.jp | |||||||
| Oroton Grouporoton.com | |||||||
| JW PEIjwpei.co.uk | |||||||
| MANSUR GAVRIELmansurgavriel.com | |||||||
| LOUIS QUATORZElouisquatorze.com | |||||||
| us.strathberry.comus.strathberry.com |
07 · Company
Who is behind Lulu Guinness?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lulu Guinness is a company based in Royston, United Kingdom, founded in 1989 according to LinkedIn, on a domain registered in May 1999. It employs about 35 people.
- Entity country
- 🇬🇧 United Kingdom · Royston
- Founded
- 1989, per LinkedIn
- Domain registered
- 19 May 1999
- Status
- Operating
- Employees
- 35 on LinkedIn
- Own store
- luluguinness.com · Shopify · GBP
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lulu Guinness
What people ask Google about Lulu Guinness.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lulu Guinness a legit company?
According to Gravity by Benchr, Lulu Guinness is a brand based in Royston, United Kingdom: its website has existed since May 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 126,887 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lulu Guinness reviews
Customers rate Lulu Guinness 2.7 out of 5 on Trustpilot over 401 reviews, 21 of them in the last twelve months: 78% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lulu Guinness?
Lulu Guinness is a British accessories and lifestyle brand known for vintage-inspired designs and playful charm that brings conversation-starting style to everyday life. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lulu Guinness cost?
Lulu Guinness' best seller, BLACK MULTI FLURRY OF KISSES SHOPPER TOTE BAG, sells £20.00 on luluguinness.com. 11% of the catalogue is in stock. Gravity does not track prices daily: check luluguinness.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lulu Guinness promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lulu Guinness advertises on Facebook and Instagram and on Google, where its offers often run. Check luluguinness.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lulu Guinness?
Lulu Guinness sells on its own website, luluguinness.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lulu Guinness?
Gravity by Benchr records a company based in Royston, United Kingdom, founded in 1989 according to LinkedIn, on a domain registered in 1999, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lulu Guinness doing well?
Not at the moment. Gravity by Benchr estimates about 177,100 visits to luluguinness.com in September 2026, down 7% in a month and down 12% over three months. Lulu Guinness ranks #15 of 1,414 Handbags, Wallets & Cases brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lulu Guinness use?
Gravity by Benchr identifies luluguinness.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lulu Guinness spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lulu Guinness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in the United Kingdom?
Among Handbags, Wallets & Cases brands in the United Kingdom in the Gravity by Benchr index, Lulu Guinness ranks #15 of 1,414 by estimated traffic. Its closest competitors on the same market are Tory Burch, Oroton Group, JW PEI, MANSUR GAVRIEL and LOUIS QUATORZE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lulu Guinness.