Brand page · Personal Care
Lume Deodorant: 523K visits a month, 820 active Meta ads.
Lume Deodorant — Lume Deodorant is a personal care brand that specializes in whole body deodorants for women, offering various products including solid sticks, cream tubes, sprays, wipes, body care items, and laundry solutions. In September 2026 lumedeodorant.com drew an estimated 523K visits, down 19% on the month before. It ranks #134 of 33,626 Personal Care brands and holds a 1.6 Trustpilot rating over 594 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Lume Deodorant is a personal care brand that specializes in whole body deodorants for women, offering various products including solid sticks, cream tubes, sprays, wipes, body care items, and laundry solutions.
01 · Traffic
How much traffic Lume Deodorant gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lume Deodorant drew an estimated 523K visits in September 2026, down 19% on the month before and down 20% over three months.
- Worldwide#23,949of 4.5M sites · Top 1%
- In United States#7,858of 1.2M sites · Top 1%
- Personal Care, worldwide#903of 215,119 brands · Top 1%
- Personal Care, United States#134of 33,626 brands · Top 1%
523K
estimated visits in September
1 mo ▼ −19.1%4 mo ▼ −19.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lume Deodorant.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lume Deodorant holds 1.6 out of 5 on Trustpilot over 594 reviews, 53 of them in the last twelve months: 10% of customers give five stars and 69% one star. That volume places Lume Deodorant in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Health and Beauty Shop Toiletries Store Cosmetics Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lume Deodorant sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lume Deodorant's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Lume Deodorant in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Currency
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04 · Ads
What Lume Deodorant is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lume Deodorant runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
LIMITED TIME ONLY ✨Lume Deodorant7 Oct 2026video
LIMITED TIME ONLY ✨Lume Deodorant7 Oct 2026video
Save up to 26% on the Seasonal EditLume Deodorant7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026IMPORTEXPORT PLUS LLCverified
Text ad20 Oct 2026Taka Dealsverified
Text ad20 Oct 2026广州闵宸贸易有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lume Deodorant.
The creators who tag @lumedeodorant on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lumedeodorant on Instagram, led by Lily | Accessibility Consultant (24.5K followers, 7.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLily | Accessibility Consultant@caveofbeauty · 🇺🇸 US | Beauty cosmetics skincare Creator | 24.5K | 7.0% | 2 | Tagged @lumedeodorant |
06 · Competitors according to Gravity
Who Lume Deodorant competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lume Deodorant among Personal Care brands. The closest is Mando, then secret.com, ladyspeedstick.com, Make Waves, Wild UK, Polarwise.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mandoshopmando.com | |||||||
| secret.comsecret.com | |||||||
| ladyspeedstick.comladyspeedstick.com | |||||||
| Make Waveswearemakewaves.com | |||||||
| Wild UKcart.wearewild.com | |||||||
| Polarwisepolarwise.com |
07 · Company
The company behind Lume Deodorant.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lume Deodorant is an e-commerce brand, on a domain registered in March 2017. It employs about 80 people.
- Legal name
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- VAT
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- Founded
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- Domain registered
- 5 Mar 2017
- Share capital
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- President
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- Activity code
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- Employees
- 80 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- lumedeodorant.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lume Deodorant
What people ask Google about Lume Deodorant.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lume Deodorant legit?
According to Gravity by Benchr, Lume Deodorant is a brand: its website has existed since March 2017, it sells on a Shopify store, it employs 80 people on LinkedIn, it has 204,197 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lume Deodorant reviews
Customers rate Lume Deodorant 1.6 out of 5 on Trustpilot over 594 reviews, 53 of them in the last twelve months: 10% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lume Deodorant sell?
Lume Deodorant is a personal care brand that specializes in whole body deodorants for women, offering various products including solid sticks, cream tubes, sprays, wipes, body care items, and laundry solutions. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Lume Deodorant discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lume Deodorant advertises on Facebook and Instagram and on Google, where its offers often run. Check lumedeodorant.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lume Deodorant?
Lume Deodorant sells on its own website, lumedeodorant.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Lume Deodorant?
Gravity by Benchr records a company, whose domain was registered in 2017, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lume Deodorant doing well?
Not at the moment. Gravity by Benchr estimates about 523,000 visits to lumedeodorant.com in September 2026, down 19% in a month and down 20% over three months. Lume Deodorant ranks #134 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lume Deodorant use?
Gravity by Benchr identifies lumedeodorant.com as a Shopify store (standard plan, not Shopify Plus). It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Lume Deodorant's ad budget?
Gravity by Benchr does not publish a spend figure for Lume Deodorant on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Lume Deodorant ranks #134 of 33,626 by estimated traffic. Its closest competitors on the same market are Mando, secret.com, ladyspeedstick.com, Make Waves, Wild UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lume Deodorant.