Brand page · Nursing & Feeding · United Kingdom
Lune & Wild: 40.6k visits a month, 72 active Meta ads, Gravity score 560.
Lune & Wild — Lune & Wild is a UK-based company that makes handmade meals and snacks for babies and children, developed by a chef founder and paediatric dietitians using organic ingredients. In September 2026 luneandwild.co.uk drew an estimated 40.6k visits, down 12% on the month before. It ranks #10 of 210 Nursing & Feeding brands in United Kingdom and holds a 4.8 Trustpilot rating over 517 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Nursing & Feeding brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lune & Wild is a UK-based company that makes handmade meals and snacks for babies and children, developed by a chef founder and paediatric dietitians using organic ingredients.
01 · Traffic
How much traffic Lune & Wild gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lune & Wild drew an estimated 40.6k visits in September 2026, down 12% on the month before and down 19% over three months.
- Worldwide#203,254of 4.5m sites · Top 5%
- In United Kingdom#10,654of 192k sites · Top 10%
- Nursing & Feeding, worldwide#238of 5,006 brands · Top 5%
- Nursing & Feeding, United Kingdom#10of 210 brands · Top 5%
40.6k
estimated visits in September
1 mo ▼ −12.4%4 mo ▼ −18.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lune & Wild.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lune & Wild holds 4.8 out of 5 on Trustpilot over 517 reviews, 144 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places Lune & Wild in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Food Manufacturer Meal Delivery Organic Food Store Food Producer Children's Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lune & Wild sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lune & Wild sells on Shopify, 100% of its catalogue in stock. The best seller is Carrot 'Cake' Fingers (x8), at £5.50, followed by Blueberry & Banana Muffins (x8) and Beef Bolognese Sauce (x6).
#1Carrot 'Cake' Fingers (x8)Lune & Wild£5.50In stock
#2Blueberry & Banana Muffins (x8)Lune & Wild£5.50In stock
#3Beef Bolognese Sauce (x6)Lune & Wild£7.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lune & Wild in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 88% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$16.54
- Currency
- GBP
04 · Ads
What Lune & Wild is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lune & Wild runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Chef-made Toddler & Baby FoodLune + Wild2 Oct 2026image
Handmade Toddler & Baby FoodLune + Wild2 Oct 2026image
Organic Toddler & Baby FoodLune + Wild2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lune + Wild Ltdverified
Text ad21 Oct 2026Lune + Wild Ltdverified
Text ad20 Oct 2026Lune + Wild Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lune & Wild.
The creators who tag @luneandwild on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luneandwild on Instagram, led by 𝐒𝐨𝐩𝐡𝐢𝐞 | Fashion & Family lifestyle | UGC 🤍🏴 (68.7k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐒𝐨𝐩𝐡𝐢𝐞 | Fashion & Family lifestyle | UGC 🤍🏴@sophxharris · 🇬🇧 GB | Fashion style luxury Creator | 68.7k | 2.6% | 1 | Tagged @luneandwild |
06 · Competitors according to Gravity
Who Lune & Wild competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lune & Wild among Nursing & Feeding brands in United Kingdom. The closest is Bonya, then Kendamil EU, babylikesfood.com, More, Nannycare, Kendamil.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bonyabonya.com | |||||||
| Kendamil EUeu.kendamil.com | |||||||
| babylikesfood.combabylikesfood.com | |||||||
| Moremoretoddlermeals.co.uk | |||||||
| Nannycarenannycare.co.uk | |||||||
| Kendamilkendamil.com |
07 · Company
The company behind Lune & Wild.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lune & Wild is a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in October 2020. It employs about 16 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2020, per LinkedIn
- Domain registered
- 19 Oct 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- luneandwild.co.uk · Shopify · GBP
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lune & Wild
What people ask Google about Lune & Wild.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lune & Wild a legit company?
According to Gravity by Benchr, Lune & Wild is a brand based in London, United Kingdom: its website has existed since October 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 32,516 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lune & Wild reviews
Customers rate Lune & Wild 4.8 out of 5 on Trustpilot over 517 reviews, 144 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lune & Wild known for?
Lune & Wild is a UK-based company that makes handmade meals and snacks for babies and children, developed by a chef founder and paediatric dietitians using organic ingredients. Gravity by Benchr classifies it under Nursing & Feeding, with Baby & Toddler Food making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lune & Wild cost?
Lune & Wild's best seller, Carrot 'Cake' Fingers (x8), sells £5.50 on luneandwild.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check luneandwild.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lune & Wild have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lune & Wild advertises on Facebook and Instagram and on Google, where its offers often run. Check luneandwild.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lune & Wild?
Lune & Wild sells on its own website, luneandwild.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lune & Wild?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 16 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lune & Wild doing well?
Not at the moment. Gravity by Benchr estimates about 40,600 visits to luneandwild.co.uk in September 2026, down 12% in a month and down 19% over three months. Lune & Wild ranks #10 of 210 Nursing & Feeding brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lune & Wild use?
Gravity by Benchr identifies luneandwild.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lune & Wild spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lune & Wild on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in United Kingdom?
Among Nursing & Feeding brands in United Kingdom in the Gravity by Benchr index, Lune & Wild ranks #10 of 210 by estimated traffic. Its closest competitors on the same market are Bonya, Kendamil EU, babylikesfood.com, More and Nannycare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lune & Wild.