Brand page · Clothing · United States
Lunya traffic, ads & competitors 112k visits a month, 52 active Meta ads, Gravity score 386.
Lunya — Lunya is a brand that sells luxury pajamas, loungewear, and sleepwear for men and women, featuring comfortable and functional styles made from materials like washable silk, pima cotton, and modal. In September 2026 lunya.co drew an estimated 112k visits, down 14% on the month before. It ranks #1,346 of 97,158 Clothing brands in the United States and holds a 1.7 Trustpilot rating over 43 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lunya is a brand that sells luxury pajamas, loungewear, and sleepwear for men and women, featuring comfortable and functional styles made from materials like washable silk, pima cotton, and modal.
01 · Traffic
Lunya website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lunya drew an estimated 112k visits in September 2026, down 14% on the month before and down 34% over three months.
- Worldwide#85,289of 4.5m sites · Top 5%
- In United States#28,027of 1.2m sites · Top 5%
- Clothing, worldwide#8,110of 459,295 brands · Top 5%
- Clothing, United States#1,346of 97,158 brands · Top 5%
112k
estimated visits in September
1 mo ▼ −14.2%4 mo ▼ −34.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lunya reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lunya holds 1.7 out of 5 on Trustpilot over 43 reviews, 9 of them in the last twelve months: 7% of customers give five stars and 74% one star. That volume places Lunya in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Lingerie Store Women's Clothing Store Clothing Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lunya best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lunya sells on Shopify, 100% of its catalogue in stock. The best seller is Washable Silk Sleep Mask, at US$65.00, followed by Digital Gift Card and Organic Pima Wide Leg Pant.
#1Washable Silk Sleep MaskLunyaUS$65.00In stock
#2Digital Gift CardLunyaUS$50.00–US$2,000.00In stock
#3Organic Pima Wide Leg PantLunyaUS$148.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lunya in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 96% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$228.00
- Currency
- USD
04 · Ads
Lunya ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lunya runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Shop Washable SilkLunya7 Oct 2026image
Shop Lunya's Restwear for MenLunya6 Oct 2026video
Shop Washable SilkLunya6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lunya Companyverified
Text ad21 Oct 2026Lunya Companyverified
Text ad21 Oct 2026Wuhan Chueyuexin Technology Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Lunya influencers
The creators who tag @lunya on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lunya on Instagram, led by Grace Dines (75.8k followers, 34.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGrace Dines@gracedines.studio · 🇺🇸 US | Photography visual arts Creator | 75.8k | 34.5% | 2 | Tagged @lunya |
06 · Competitors according to Gravity
Lunya competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lunya among Clothing brands in the United States. The closest is Softies, then JJwinks, themorningticket.com, Sleepy Jones, Papinelle, PJs by PJ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Softiessoftiespjs.com | |||||||
| JJwinksjjwinks.com | |||||||
| themorningticket.comthemorningticket.com | |||||||
| Sleepy Jonessleepyjones.com | |||||||
| Papinellepapinelle.us | |||||||
| PJs by PJpjsbypj.com |
07 · Company
Who is behind Lunya?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lunya is a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in May 2015. It employs about 15 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2014, per LinkedIn
- Domain registered
- 30 May 2015
- Status
- closed
- Employees
- 15 on LinkedIn
- Funding stage
- M and a
- Own store
- lunya.co · Shopify · USD
- Catalogue
- 110 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lunya
What people ask Google about Lunya.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lunya legit or a scam?
According to Gravity by Benchr, Lunya is a brand based in New York, United States: its website has existed since May 2015, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 259,687 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lunya?
Customers rate Lunya 1.7 out of 5 on Trustpilot over 43 reviews, 9 of them in the last twelve months: 7% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lunya known for?
Lunya is a brand that sells luxury pajamas, loungewear, and sleepwear for men and women, featuring comfortable and functional styles made from materials like washable silk, pima cotton, and modal. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lunya prices: how much is it?
Lunya's best seller, Washable Silk Sleep Mask, sells US$65.00 on lunya.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check lunya.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lunya have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lunya advertises on Facebook and Instagram and on Google, where its offers often run. Check lunya.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lunya?
Lunya sells on its own website, lunya.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lunya?
Gravity by Benchr records a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in 2015, with 15 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lunya growing?
Not at the moment. Gravity by Benchr estimates about 111,900 visits to lunya.co in September 2026, down 14% in a month and down 34% over three months. Lunya ranks #1,346 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lunya use?
Gravity by Benchr identifies lunya.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lunya's ad budget?
Gravity by Benchr does not publish a spend figure for Lunya on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Lunya ranks #1,346 of 97,158 by estimated traffic. Its closest competitors on the same market are Softies, JJwinks, themorningticket.com, Sleepy Jones and Papinelle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lunya.