- Gravity
- Rankings
- Health & Beauty
- Personal Care
- Lush Essence
Brand page · Personal Care · United States
Lush Essence: 100k visits a month, 209 active Meta ads, Gravity score 655.
Lush Essence — Lush Essence is a brand that sells dental care products including whitening strips and toothbrushes, with a focus on fluoride-free and peroxide-free formulas. In September 2026 lushessence.store drew an estimated 100k visits, down 10% on the month before. It ranks #795 of 33,626 Personal Care brands in United States and holds a 4.8 Trustpilot rating over 83 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lush Essence is a brand that sells dental care products including whitening strips and toothbrushes, with a focus on fluoride-free and peroxide-free formulas.
01 · Traffic
How much traffic Lush Essence gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lush Essence drew an estimated 100k visits in September 2026, down 10% on the month before and up 1,994% over three months.
- Worldwide#93,359of 4.5m sites · Top 5%
- In United States#14,677of 369k sites · Top 5%
- Personal Care, worldwide#4,610of 215,119 brands · Top 5%
- Personal Care, United States#795of 33,626 brands · Top 5%
100k
estimated visits in September
1 mo ▼ −10.0%4 mo ▲ +1,994.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lush Essence.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lush Essence holds 4.8 out of 5 on Trustpilot over 83 reviews, 81 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Lush Essence in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lush Essence sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lush Essence sells on Shopify, 100% of its catalogue in stock. The best seller is Luxe Precision Brush, at US$6.98, followed by Niacinamide Whitening Toothpaste - TriBright and ShieldBright - Dental Armor.
#1Luxe Precision BrushLush EssenceUS$6.98In stock
#2Niacinamide Whitening Toothpaste - TriBrightLush EssenceUS$30.00In stock
#3ShieldBright - Dental ArmorLush EssenceUS$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lush Essence in its comparison group.
- Average rating
- 4.33 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$32.50
- Currency
- USD
04 · Ads
What Lush Essence is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lush Essence runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
dont wait until its too late..Lush Essence10 Oct 2026video
dont wait until its too late..Lush Essence10 Oct 2026video
dont wait until its too late..Lush Essence10 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Lush Essence.
The creators who tag @_lushessence on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Lush Essence competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lush Essence among Personal Care brands in United States. The closest is Oclean, then Dentica, Opalescence, DrDent, AuraGlow, LaserGlow.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ocleanoclean.com | |||||||
| Denticadentica.fr | |||||||
| Opalescenceopalescence.com | |||||||
| DrDentshop.drdent.co | |||||||
| AuraGlowauraglow.com | |||||||
| LaserGlowlaserglowspa.com |
07 · Company
The company behind Lush Essence.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lush Essence is a company based in Austin, United States, founded in 2010 according to LinkedIn, on a domain registered in March 2025. It employs about 52 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2010, per LinkedIn
- Domain registered
- 13 Mar 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 52 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lushessence.store · Shopify · USD
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lush Essence
What people ask Google about Lush Essence.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lush Essence legit?
According to Gravity by Benchr, Lush Essence is a brand based in Austin, United States: its website has existed since March 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 5,265 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lush Essence reviews: is it worth it?
Customers rate Lush Essence 4.8 out of 5 on Trustpilot over 83 reviews, 81 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lush Essence known for?
Lush Essence is a brand that sells dental care products including whitening strips and toothbrushes, with a focus on fluoride-free and peroxide-free formulas. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lush Essence expensive?
Lush Essence's best seller, Luxe Precision Brush, sells US$6.98 on lushessence.store. 100% of the catalogue is in stock. Gravity does not track prices daily: check lushessence.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lush Essence have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lush Essence advertises on Facebook and Instagram, where its offers often run. Check lushessence.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lush Essence?
Lush Essence sells on its own website, lushessence.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lush Essence?
Gravity by Benchr records a company based in Austin, United States, founded in 2010 according to LinkedIn, on a domain registered in 2025, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lush Essence growing?
Yes. Gravity by Benchr estimates about 100,400 visits to lushessence.store in September 2026, down 10% in a month and up 1,994% over three months. Lush Essence ranks #795 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lush Essence use?
Gravity by Benchr identifies lushessence.store as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lush Essence spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lush Essence on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Lush Essence ranks #795 of 33,626 by estimated traffic. Its closest competitors on the same market are Oclean, Dentica, Opalescence, DrDent and AuraGlow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lush Essence.