Brand page · Clothing Accessories · Australia
Lusta: 56k visits a month, 43 active Meta ads, Gravity score 608.
Lusta — Lusta is a company that sells luxury 100% Remy human hair toppers and wigs, offering solutions for volume, coverage and style for hair loss. In September 2026 lustahair.com drew an estimated 56k visits, up 95% on the month before. It ranks #711 of 34,142 Clothing Accessories brands in Australia and holds a 4.5 Trustpilot rating over 104 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Clothing Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lusta is a company that sells luxury 100% Remy human hair toppers and wigs, offering solutions for volume, coverage and style for hair loss.
01 · Traffic
How much traffic Lusta gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lusta drew an estimated 56k visits in September 2026, up 95% on the month before and up 67% over three months.
- Worldwide#154,299of 4.5m sites · Top 5%
- In United States#49,722of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#2,072of 85,207 brands · Top 5%
- Clothing Accessories, United States#711of 34,142 brands · Top 5%
56k
estimated visits in September
1 mo ▲ +95.5%4 mo ▲ +66.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lusta.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lusta holds 4.5 out of 5 on Trustpilot over 104 reviews, 99 of them in the last twelve months: 83% of customers give five stars and 9% one star. That volume places Lusta in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Hair Extensions Supplier Hair Product Store Fashion Accessories Store Wig Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lusta sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lusta sells on Shopify, 97% of its catalogue in stock. The best seller is Priority Order Processing, at A$45.00, followed by Fiber Precision Applicator and Lusta Ultimate Kit.
#1Priority Order ProcessingLustaA$45.00In stock
#2Fiber Precision ApplicatorLustaA$19.00In stock
#3Lusta Ultimate KitLustaA$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lusta in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 83% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$1,806.27
- Currency
- AUD
04 · Ads
What Lusta is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lusta runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2026 (text).
Lusta HairLusta Hair25 Sept 2026image
Stop trying everything except the thing that actually works.Lusta Hair23 Sept 2026video
This is what getting your hair back looks like...Lusta Hair22 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026LUSTA PTY LTDverified
Text ad20 Oct 2026LUSTA PTY LTDverified
Text ad20 Oct 2026LUSTA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lusta.
The creators who tag @lusta.hair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lusta.hair on Instagram, led by Hattie 💛 (10.5k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHattie 💛@my_trich_journey · 🇦🇺 AU | Beauty cosmetics skincare Creator | 10.5k | 1.1% | 7 | Tagged @lusta.hair |
06 · Competitors according to Gravity
Who Lusta competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lusta among Clothing Accessories brands in Australia. The closest is The Beautiful Hair Boutique, then ND Hair Collection, Eniola Hair, Beverly May Hair, Straight To Hairven, 7wavesextensions.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Beautiful Hair Boutiquethebeautifulhairboutique.com | |||||||
| ND Hair Collectionndhaircollection.com.au | |||||||
| Eniola Haireniolahair.com | |||||||
| Beverly May Hairbeverlymay.com.au | |||||||
| Straight To Hairvenstraighttohairven.com.au | |||||||
| 7wavesextensions.com7wavesextensions.com |
07 · Company
The company behind Lusta.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lusta is a company based in Kent Town, Australia, founded in 2018 according to LinkedIn, on a domain registered in November 2018. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Kent Town
- Founded
- 2018, per LinkedIn
- Domain registered
- 13 Nov 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lustahair.com · Shopify · AUD
- Catalogue
- 37 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lusta
What people ask Google about Lusta.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lusta legit or a scam?
According to Gravity by Benchr, Lusta is a brand based in Kent Town, Australia: its website has existed since November 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 457,858 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lusta?
Customers rate Lusta 4.5 out of 5 on Trustpilot over 104 reviews, 99 of them in the last twelve months: 83% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lusta known for?
Lusta is a company that sells luxury 100% Remy human hair toppers and wigs, offering solutions for volume, coverage and style for hair loss. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lusta prices: how much is it?
Lusta's best seller, Priority Order Processing, sells A$45.00 on lustahair.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check lustahair.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lusta discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lusta advertises on Facebook and Instagram and on Google, where its offers often run. Check lustahair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lusta?
Lusta sells on its own website, lustahair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lusta?
Gravity by Benchr records a company based in Kent Town, Australia, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lusta doing well?
Yes. Gravity by Benchr estimates about 56,000 visits to lustahair.com in September 2026, up 95% in a month and up 67% over three months. Lusta ranks #711 of 34,142 Clothing Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lusta use?
Gravity by Benchr identifies lustahair.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lusta's ad budget?
Gravity by Benchr does not publish a spend figure for Lusta on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Australia?
Among Clothing Accessories brands in Australia in the Gravity by Benchr index, Lusta ranks #711 of 34,142 by estimated traffic. Its closest competitors on the same market are The Beautiful Hair Boutique, ND Hair Collection, Eniola Hair, Beverly May Hair and Straight To Hairven. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lusta.