- Gravity
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- Lust Minerals
Brand page · Personal Care · Australia
Lust Minerals: 47.3k visits a month, 1,078 active Meta ads, Gravity score 670.
Lust Minerals — Lust Minerals is an Australian clean beauty brand that offers high-performance mineral makeup and skincare products. The brand provides vegan, cruelty-free beauty products that are made and owned in Australia. In September 2026 lustminerals.com.au drew an estimated 47.3k visits, up 45% on the month before. It ranks #196 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lust Minerals is an Australian clean beauty brand that offers high-performance mineral makeup and skincare products. The brand provides vegan, cruelty-free beauty products that are made and owned in Australia.
01 · Traffic
How much traffic Lust Minerals gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lust Minerals drew an estimated 47.3k visits in September 2026, up 45% on the month before and down 12% over three months.
- Worldwide#178,238of 4.5m sites · Top 5%
- In Australia#4,394of 105k sites · Top 5%
- Personal Care, worldwide#9,028of 215,119 brands · Top 5%
- Personal Care, Australia#196of 6,103 brands · Top 5%
47.3k
estimated visits in September
1 mo ▲ +45.4%4 mo ▼ −11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lust Minerals.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lust Minerals holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lust Minerals sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lust Minerals sells on Shopify, 90% of its catalogue in stock. The best seller is Transit Cover - Parcel Insurance/ Replacement if Lost Cover, at A$3.00, followed by Pro Finish Liquid Mineral Foundation 35ml and Firming Peptide Moisturiser.
#1Transit Cover - Parcel Insurance/ Replacement if Lost CoverLust MineralsA$3.00In stock
#2Pro Finish Liquid Mineral Foundation 35mlLust MineralsA$64.00In stock
#3Firming Peptide MoisturiserLust MineralsA$64.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lust Minerals in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 90% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$96.94
- Currency
- AUD
04 · Ads
What Lust Minerals is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lust Minerals runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
We Can't Keep This Product In Stock!✨Lust Minerals7 Oct 2026image
Your Skin Tells A Story To Be Proud Of 💖Lust Minerals7 Oct 2026video
The Eye Cream That's Replacing Concealer 👀Lust Minerals7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lust Mineral Cosmeticsverified
Video ad20 Oct 2026Lust Mineral Cosmeticsverified
Image ad20 Oct 2026Lust Mineral Cosmeticsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lust Minerals.
The creators who tag @lust__minerals on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lust__minerals on Instagram, led by STACEY HOLLANDS 🫶🏼 (16.3k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSTACEY HOLLANDS 🫶🏼@stacehollands · 🇦🇺 AU | Entrepreneurship startups Creator | 16.3k | 0.9% | 6 | Tagged @lust__minerals |
06 · Competitors according to Gravity
Who Lust Minerals competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lust Minerals among Personal Care brands in Australia. The closest is Mukti Organics, then biobod, Skinstitut, The Ayurveda Experience, Dr. Pen EU, James Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mukti Organicsmuktiorganics.com | |||||||
| biobodbiobod.com.au | |||||||
| Skinstitutskinstitut.com | |||||||
| The Ayurveda Experiencetheayurvedaexperience.au | |||||||
| Dr. Pen EUeu.drpen.co | |||||||
| James Cosmeticsjamescosmetics.com |
07 · Company
The company behind Lust Minerals.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lust Minerals is a company based in Warana, Australia, founded in 2014 according to LinkedIn. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Warana
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lustminerals.com.au · Shopify · AUD
- Catalogue
- 195 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lust Minerals
What people ask Google about Lust Minerals.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lust Minerals a legit company?
According to Gravity by Benchr, Lust Minerals is a brand based in Warana, Australia: it sells on a Shopify store, it employs 11 people on LinkedIn, it has 364,488 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Lust Minerals sell?
Lust Minerals is an Australian clean beauty brand that offers high-performance mineral makeup and skincare products. The brand provides vegan, cruelty-free beauty products that are made and owned in Australia. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lust Minerals cost?
Lust Minerals' best seller, Transit Cover - Parcel Insurance/ Replacement if Lost Cover, sells A$3.00 on lustminerals.com.au. 90% of the catalogue is in stock. Gravity does not track prices daily: check lustminerals.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lust Minerals have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lust Minerals advertises on Facebook and Instagram and on Google, where its offers often run. Check lustminerals.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lust Minerals?
Lust Minerals sells on its own website, lustminerals.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lust Minerals?
Gravity by Benchr records a company based in Warana, Australia, founded in 2014 according to LinkedIn, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lust Minerals growing?
Not at the moment. Gravity by Benchr estimates about 47,300 visits to lustminerals.com.au in September 2026, up 45% in a month and down 12% over three months. Lust Minerals ranks #196 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lust Minerals use?
Gravity by Benchr identifies lustminerals.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lust Minerals spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lust Minerals on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Lust Minerals ranks #196 of 6,103 by estimated traffic. Its closest competitors on the same market are Mukti Organics, biobod, Skinstitut, The Ayurveda Experience and Dr. Pen EU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lust Minerals.