- Gravity
- Rankings
- Apparel & Accessories
- Clothing
- LUTHER MELBOURNE
Brand page · Clothing · Australia
LUTHER MELBOURNE: 88.5k visits a month, 198 active Meta ads, Gravity score 774.
LUTHER MELBOURNE — LUTHER MELBOURNE is a clothing brand that designs premium men's and women's streetwear, offering quality basics made for everyday wear. In September 2026 luthermelbourne.com drew an estimated 88.5k visits, down 22% on the month before. It ranks #378 of 12,275 Clothing brands in Australia and holds a 3.6 Trustpilot rating over 202 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LUTHER MELBOURNE is a clothing brand that designs premium men's and women's streetwear, offering quality basics made for everyday wear.
01 · Traffic
How much traffic LUTHER MELBOURNE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LUTHER MELBOURNE drew an estimated 88.5k visits in September 2026, down 22% on the month before and down 11% over three months.
- Worldwide#104,096of 4.5m sites · Top 5%
- In Australia#2,358of 105k sites · Top 5%
- Clothing, worldwide#9,980of 459,295 brands · Top 5%
- Clothing, Australia#378of 12,275 brands · Top 5%
88.5k
estimated visits in September
1 mo ▼ −22.0%4 mo ▼ −10.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LUTHER MELBOURNE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LUTHER MELBOURNE holds 3.6 out of 5 on Trustpilot over 202 reviews, 39 of them in the last twelve months: 80% of customers give five stars and 11% one star. That volume places LUTHER MELBOURNE in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LUTHER MELBOURNE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LUTHER MELBOURNE sells on Shopify, 97% of its catalogue in stock. The best seller is Baggy Trackies (Grey), at A$99.99, followed by Baggy Trackies (Black) and Essentials Hoodie (Black).
#1Baggy Trackies (Grey)LUTHER MELBOURNEA$99.99In stock
#2Baggy Trackies (Black)LUTHER MELBOURNEA$99.99In stock
#3Essentials Hoodie (Black)LUTHER MELBOURNEA$89.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LUTHER MELBOURNE in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 78% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$90.66
- Currency
- AUD
04 · Ads
What LUTHER MELBOURNE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LUTHER MELBOURNE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Everyday EssentialsLuther Melbourne4 Oct 2026video
Grey SweatsLuther Melbourne2 Oct 2026image
Luther MelbourneLuther Melbourne1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about LUTHER MELBOURNE.
The creators who tag @luthermelbourne on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luthermelbourne on Instagram, led by Wamiii (12.6k followers, 8.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWamiii@sjjwamiii · 🇺🇸 US | Fashion style luxury Creator | 12.6k | 8.8% | 6 | Tagged @luthermelbourne |
06 · Competitors according to Gravity
Who LUTHER MELBOURNE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LUTHER MELBOURNE among Clothing brands in Australia. The closest is Rolla's Jeans, then Larriet, Mr Simple, Ksubi, Kojo Fit, PARK NOIRE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rolla's Jeansau.rollasjeans.com | |||||||
| Larrietlarriet.com.au | |||||||
| Mr Simplemrsimple.com.au | |||||||
| Ksubiksubi.com.au | |||||||
| Kojo Fitkojofit.com | |||||||
| PARK NOIREparknoire.com |
07 · Company
The company behind LUTHER MELBOURNE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LUTHER MELBOURNE is a company based in Somerville, Australia, on a domain registered in April 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Somerville
- Founded
- Data not available
- Domain registered
- 5 Apr 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- luthermelbourne.com · Shopify · AUD
- Catalogue
- 89 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LUTHER MELBOURNE
What people ask Google about LUTHER MELBOURNE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LUTHER MELBOURNE legit?
According to Gravity by Benchr, LUTHER MELBOURNE is a brand based in Somerville, Australia: its website has existed since April 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 86,970 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LUTHER MELBOURNE reviews: is it worth it?
Customers rate LUTHER MELBOURNE 3.6 out of 5 on Trustpilot over 202 reviews, 39 of them in the last twelve months: 80% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does LUTHER MELBOURNE sell?
LUTHER MELBOURNE is a clothing brand that designs premium men's and women's streetwear, offering quality basics made for everyday wear. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is LUTHER MELBOURNE expensive?
LUTHER MELBOURNE's best seller, Baggy Trackies (Grey), sells A$99.99 on luthermelbourne.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check luthermelbourne.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
LUTHER MELBOURNE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LUTHER MELBOURNE advertises on Facebook and Instagram, where its offers often run. Check luthermelbourne.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LUTHER MELBOURNE?
LUTHER MELBOURNE sells on its own website, luthermelbourne.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind LUTHER MELBOURNE?
Gravity by Benchr records a company based in Somerville, Australia, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LUTHER MELBOURNE growing?
Not at the moment. Gravity by Benchr estimates about 88,500 visits to luthermelbourne.com in September 2026, down 22% in a month and down 11% over three months. LUTHER MELBOURNE ranks #378 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LUTHER MELBOURNE use?
Gravity by Benchr identifies luthermelbourne.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LUTHER MELBOURNE's ad budget?
Gravity by Benchr does not publish a spend figure for LUTHER MELBOURNE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, LUTHER MELBOURNE ranks #378 of 12,275 by estimated traffic. Its closest competitors on the same market are Rolla's Jeans, Larriet, Mr Simple, Ksubi and Kojo Fit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LUTHER MELBOURNE.