Brand page · Clothing · Netherlands
Lutz: 66.1k visits a month, 66 active Meta ads, Gravity score 661.
Lutz — LUTZ 1904 is an exclusive clothing store offering international top brands for women and men, with both physical and online retail operations. In September 2026 lutz.nl drew an estimated 66.1k visits, up 48% on the month before. It ranks #232 of 4,523 Clothing brands in Netherlands and holds a 4.7 Trustpilot rating over 1,877 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 327 peers: Clothing brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LUTZ 1904 is an exclusive clothing store offering international top brands for women and men, with both physical and online retail operations.
01 · Traffic
How much traffic Lutz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lutz drew an estimated 66.1k visits in September 2026, up 48% on the month before and up 2% over three months.
- Worldwide#133,962of 4.5m sites · Top 5%
- In Netherlands#1,838of 78.6k sites · Top 5%
- Clothing, worldwide#12,964of 459,295 brands · Top 5%
- Clothing, Netherlands#232of 4,523 brands · Top 10%
66.1k
estimated visits in September
1 mo ▲ +48.3%4 mo ▲ +2.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lutz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lutz holds 4.7 out of 5 on Trustpilot over 1,877 reviews, 228 of them in the last twelve months: 86% of customers give five stars and 3% one star. That volume places Lutz in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Haute Couture Fashion House Jewelry Store Couture Store Costume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lutz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lutz's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lutz in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lutz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lutz runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2025 (image, text, video).
Stone Island - Crewneck Sweater Donker BruinLUTZ 190413 Oct 2026image
Dear Frances - Drew Loafer Penny Strap BordeauxLUTZ 190412 Oct 2026image
New styles + New fits 🤍LUTZ 190412 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lutz Fashionverified
Text ad20 Oct 2026Lutz Fashionverified
Text ad20 Oct 2026Lutz Fashionverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lutz.
The creators who tag @lutz_women on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Lutz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lutz among Clothing brands in Netherlands. The closest is hystore.com.tw, then Sklep online z damską odzieżą Pauzza: Damska odzież. Nowa Kolekcja, peetonline.com, yoursclothing.nl, Kids Brand Store, PanJeans.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hystore.com.twhystore.com.tw | |||||||
| Sklep online z damską odzieżą Pauzza: Damska odzież. Nowa Kolekcjapauzza.pl | |||||||
| peetonline.compeetonline.com | |||||||
| yoursclothing.nlyoursclothing.nl | |||||||
| Kids Brand Storekidsbrandstore.nl | |||||||
| PanJeanspanjeans.pl |
07 · Company
The company behind Lutz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lutz is a company based in Netherlands, founded in 1904 according to LinkedIn, on a domain registered in December 1997. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1904, per LinkedIn
- Domain registered
- 18 Dec 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lutz.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lutz
What people ask Google about Lutz.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lutz legit?
According to Gravity by Benchr, Lutz is a brand based in Netherlands: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 14 people on LinkedIn, it has 10,968 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lutz reviews: is it worth it?
Customers rate Lutz 4.7 out of 5 on Trustpilot over 1,877 reviews, 228 of them in the last twelve months: 86% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lutz?
LUTZ 1904 is an exclusive clothing store offering international top brands for women and men, with both physical and online retail operations. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Lutz discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lutz advertises on Facebook and Instagram and on Google, where its offers often run. Check lutz.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lutz?
Lutz sells on its own website, lutz.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lutz?
Gravity by Benchr records a company based in Netherlands, founded in 1904 according to LinkedIn, on a domain registered in 1997, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lutz doing well?
Yes. Gravity by Benchr estimates about 66,100 visits to lutz.nl in September 2026, up 48% in a month and up 2% over three months. Lutz ranks #232 of 4,523 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lutz use?
Gravity by Benchr identifies lutz.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lutz's ad budget?
Gravity by Benchr does not publish a spend figure for Lutz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, Lutz ranks #232 of 4,523 by estimated traffic. Its closest competitors on the same market are hystore.com.tw, Sklep online z damską odzieżą Pauzza: Damska odzież. Nowa Kolekcja, peetonline.com, yoursclothing.nl and Kids Brand Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lutz.