Brand page · Outdoor Recreation · Australia

LUXBMX Top 5% worldwide Top 5% in Australia Top 5% in Outdoor Recreation Top 5% in Outdoor Recreation in Australia
luxbmx.com·🇦🇺 WOOLLOONGABBA, Australia· Shopify·Since 2010

LUXBMX: 118k visits a month, 22 active Meta ads, Gravity score 651.

LUXBMX — LUXBMX is an Australian-owned BMX bike shop that sells freestyle and race BMX bikes, parts, apparel, and footwear. The company operates from Brisbane and offers worldwide shipping. In September 2026 luxbmx.com drew an estimated 118k visits, down 11% on the month before. It ranks #31 of 2,854 Outdoor Recreation brands in Australia and holds a 4.8 Trustpilot rating over 56 reviews.

luxbmx.com@luxbmx 36.6kYouTube 9.8kFacebookLinkedIn 180Trustpilot 4.8Meta Ad Library 22

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
118k
−11% vs. August 2026
Instagram followers
36.6k
4,302 posts · @luxbmx
Trustpilot
4.8
56 reviews · 3 in 12 months
Meta ads
22
active · on Google since 2023
Products
60%
in stock · 669 collections
Rank in Australia
#31
of 2,854 in Outdoor Recreation
LinkedIn
180
followers · 5 employees
Earned media value
€24.8k
per month, Instagram

Gravity score

651/ 1000 · 10 of 10 indicators rated
Brand Power732
Momentum664
Performance556

Percentiles within 37 peers: Outdoor Recreation brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

LUXBMX is an Australian-owned BMX bike shop that sells freestyle and race BMX bikes, parts, apparel, and footwear. The company operates from Brisbane and offers worldwide shipping.

01 · Traffic

How much traffic LUXBMX gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

LUXBMX drew an estimated 118k visits in September 2026, down 11% on the month before and up 41% over three months.

  • Worldwide#81,834of 4.5m sites · Top 5%
  • In Australia#1,800of 105k sites · Top 5%
  • Outdoor Recreation, worldwide#1,370of 101,136 brands · Top 5%
  • Outdoor Recreation, Australia#31of 2,854 brands · Top 5%
Monthly visitssource Sept 2026

118k

estimated visits in September

1 mo ▼ −11.2%4 mo ▲ +41.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about LUXBMX.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

LUXBMX holds 4.8 out of 5 on Trustpilot over 56 reviews, 3 of them in the last twelve months: 93% of customers give five stars and 5% one star. That volume places LUXBMX in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.8TrustScore · 56 reviews · 3 in 12 months
Top 40% review volumeTop 20% rating quality
5 ★93%
4 ★2%
3 ★0%
2 ★0%
1 ★5%

Clothing Store Bicycle Store Bike Accessories Store Streetwear Store Shoe Store Sporting Goods Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What LUXBMX sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

LUXBMX sells on Shopify, 60% of its catalogue in stock. The best seller is Odyssey Air Supply 20 Inch Tube, at A$19.99, followed by Odyssey Blue Bird Full Link Chain and S&M Hoder Grips.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cycling54%
Arts & Crafts1%
Shoes0%
Clothing Tops0%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation87%
Clothing3%
Vehicle Parts & Accessories3%
Hobbies & Creative Arts2%
Clothing Accessories1%

The dominant category places LUXBMX in its comparison group.

Prices and ratingsstore data
Average rating
4.84 / 5
Rated products
26% of the catalogue
In stock
60%
Upper price quartile
US$194.22
Currency
AUD

05 · Influencers

Who talks about LUXBMX.

The creators who tag @luxbmx on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @luxbmx on Instagram, led by Natalya Diehm OLY (26.2k followers, 7.2% engagement).

Influencersaccounts tagging @luxbmx · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNatalya Diehm OLY@_natalyadiehm · 🇦🇺 AUFitness sport bodybuilding Creator26.2k7.2%8Tagged @luxbmx
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who LUXBMX competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for LUXBMX among Outdoor Recreation brands in Australia. The closest is Source BMX, then kunstform, Dan's Comp, City Grounds, GT Bicycles, Mongoose.

CompetitorsOutdoor Recreation · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Source BMXsourcebmx.com
kunstformkunstform.org
Dan's Compdanscomp.com
City Groundscitygrounds.com
GT Bicyclesgtbicycles.com
Mongoosemongoose.com
Competitors Gravity finds for LUXBMX. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare LUXBMX with Source BMX

07 · Company

The company behind LUXBMX.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

LUXBMX is a company based in WOOLLOONGABBA, Australia, founded in 2010 according to LinkedIn, on a domain registered in February 2010. It employs about 5 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · WOOLLOONGABBA
Founded
2010, per LinkedIn
Domain registered
15 Feb 2010
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
5 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
luxbmx.com · Shopify · AUD
Catalogue
669 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about LUXBMX

What people ask Google about LUXBMX.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is LUXBMX legit?

According to Gravity by Benchr, LUXBMX is a brand based in WOOLLOONGABBA, Australia: its website has existed since February 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 36,620 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

LUXBMX reviews: is it worth it?

Customers rate LUXBMX 4.8 out of 5 on Trustpilot over 56 reviews, 3 of them in the last twelve months: 93% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is LUXBMX?

LUXBMX is an Australian-owned BMX bike shop that sells freestyle and race BMX bikes, parts, apparel, and footwear. The company operates from Brisbane and offers worldwide shipping. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is LUXBMX expensive?

LUXBMX's best seller, Odyssey Air Supply 20 Inch Tube, sells A$19.99 on luxbmx.com. 60% of the catalogue is in stock. Gravity does not track prices daily: check luxbmx.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

LUXBMX promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: LUXBMX advertises on Facebook and Instagram and on Google, where its offers often run. Check luxbmx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy LUXBMX?

LUXBMX sells on its own website, luxbmx.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind LUXBMX?

Gravity by Benchr records a company based in WOOLLOONGABBA, Australia, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is LUXBMX growing?

Yes. Gravity by Benchr estimates about 117,600 visits to luxbmx.com in September 2026, down 11% in a month and up 41% over three months. LUXBMX ranks #31 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does LUXBMX use?

Gravity by Benchr identifies luxbmx.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does LUXBMX spend on Meta ads?

Gravity by Benchr does not publish a spend figure for LUXBMX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Australia?

Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, LUXBMX ranks #31 of 2,854 by estimated traffic. Its closest competitors on the same market are Source BMX, kunstform, Dan's Comp, City Grounds and GT Bicycles. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LUXBMX.