Brand page · Personal Care · Finland
Luxplus: 85.5k visits a month, 28 active Meta ads.
Luxplus — Luxplus is a beauty membership service that offers beauty products at reduced member prices with free shipping. The company provides access to various beauty brands and products including makeup, skincare, fragrances, hair care, and wellness items. In September 2026 luxplus.fi drew an estimated 85.5k visits, up 24% on the month before. It ranks #8 of 282 Personal Care brands in Finland and holds a 3.4 Trustpilot rating over 1,793 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Luxplus is a beauty membership service that offers beauty products at reduced member prices with free shipping. The company provides access to various beauty brands and products including makeup, skincare, fragrances, hair care, and wellness items.
01 · Traffic
How much traffic Luxplus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Luxplus drew an estimated 85.5k visits in September 2026, up 24% on the month before and up 101% over three months.
- Worldwide#107,209of 4.5m sites · Top 5%
- In Finland#350of 20.4k sites · Top 5%
- Personal Care, worldwide#5,316of 215,119 brands · Top 5%
- Personal Care, Finland#8of 282 brands · Top 5%
85.5k
estimated visits in September
1 mo ▲ +23.9%4 mo ▲ +100.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Luxplus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Luxplus holds 3.4 out of 5 on Trustpilot over 1,793 reviews, 119 of them in the last twelve months: 65% of customers give five stars and 14% one star. That volume places Luxplus in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Wellness Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Luxplus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Luxplus's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Luxplus in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Luxplus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Luxplus runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Good hair day in just 30 seconds? Yes please! Because who has time for a full hair routine every morning? 💗 Save this for your next quickLuxplus.dk12 Oct 2026video
Har du hørt om PDRN? ✨Luxplus.dk29 Sept 2026video
Olaplex Hair Perfector No.3 100 mlLuxplus.dk18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Luxplus ApSverified
Text ad19 Oct 2026Luxplus ApSverified
Text ad19 Oct 2026Luxplus ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Luxplus.
The creators who tag @luxplus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luxplus on Instagram, led by Sara Halonen (58.7k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSara Halonen@caraharriet · INTL | Fashion style luxury Creator | 58.7k | 2.0% | 2 | Tagged @luxplus |
06 · Competitors according to Gravity
Who Luxplus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Luxplus among Personal Care brands in Finland. The closest is lookfantastic.es, then beautyplaza.com, MAKEUP, beautybay.com, Niche-Beauty.COM, notino.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lookfantastic.eslookfantastic.es | |||||||
| beautyplaza.combeautyplaza.com | |||||||
| MAKEUPmakeup.ro | |||||||
| beautybay.combeautybay.com | |||||||
| Niche-Beauty.COMniche-beauty.com | |||||||
| notino.frnotino.fr |
07 · Company
The company behind Luxplus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Luxplus is a company based in Finland, on a domain registered in January 2014.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- Data not available
- Domain registered
- 8 Jan 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
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- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- luxplus.fi
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Luxplus
What people ask Google about Luxplus.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Luxplus legit or a scam?
According to Gravity by Benchr, Luxplus is a brand based in Finland: its website has existed since January 2014, its Trustpilot profile is claimed by the brand, it has 68,221 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Luxplus reviews: is it worth it?
Customers rate Luxplus 3.4 out of 5 on Trustpilot over 1,793 reviews, 119 of them in the last twelve months: 65% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Luxplus sell?
Luxplus is a beauty membership service that offers beauty products at reduced member prices with free shipping. The company provides access to various beauty brands and products including makeup, skincare, fragrances, hair care, and wellness items. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Luxplus discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Luxplus advertises on Facebook and Instagram and on Google, where its offers often run. Check luxplus.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Luxplus?
Gravity by Benchr records a company based in Finland, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Luxplus doing well?
Yes. Gravity by Benchr estimates about 85,500 visits to luxplus.fi in September 2026, up 24% in a month and up 101% over three months. Luxplus ranks #8 of 282 Personal Care brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Luxplus spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Luxplus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Finland?
Among Personal Care brands in Finland in the Gravity by Benchr index, Luxplus ranks #8 of 282 by estimated traffic. Its closest competitors on the same market are lookfantastic.es, beautyplaza.com, MAKEUP, beautybay.com and Niche-Beauty.COM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Luxplus.