Brand page · Personal Care · Australia
LUX SKIN: 110k visits a month, 141 active Meta ads, Gravity score 527.
LUX SKIN — LUX SKIN is a direct-to-consumer beauty brand that specializes in affordable at-home beauty devices including IPL laser hair removal, LED light therapy, microdermabrasion, and various skincare tools. In September 2026 luxskin.co drew an estimated 110k visits, down 25% on the month before. It ranks #723 of 33,626 Personal Care brands in Australia and holds a 4.6 Trustpilot rating over 6,929 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LUX SKIN is a direct-to-consumer beauty brand that specializes in affordable at-home beauty devices including IPL laser hair removal, LED light therapy, microdermabrasion, and various skincare tools.
01 · Traffic
How much traffic LUX SKIN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LUX SKIN drew an estimated 110k visits in September 2026, down 25% on the month before and down 6% over three months.
- Worldwide#86,725of 4.5m sites · Top 5%
- In United States#28,489of 1.2m sites · Top 5%
- Personal Care, worldwide#4,237of 215,119 brands · Top 5%
- Personal Care, United States#723of 33,626 brands · Top 5%
110k
estimated visits in September
1 mo ▼ −25.3%4 mo ▼ −6.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LUX SKIN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LUX SKIN holds 4.6 out of 5 on Trustpilot over 6,929 reviews, 3,465 of them in the last twelve months: 72% of customers give five stars and 14% one star. That volume places LUX SKIN in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LUX SKIN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LUX SKIN sells on Shopify, 99% of its catalogue in stock. The best seller is LUX SKIN® Microdermabrasion Kit, at A$29.00, followed by LUX SKIN® IPL Laser Hair Removal Handset and LUX SKIN® LED Rejuvenation Wand.
#1LUX SKIN® Microdermabrasion KitLUX SKINA$29.00In stock
#2LUX SKIN® IPL Laser Hair Removal HandsetLUX SKINA$85.00In stock
#3LUX SKIN® LED Rejuvenation WandLUX SKINA$85.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LUX SKIN in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 91% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$55.09
- Currency
- AUD
04 · Ads
What LUX SKIN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LUX SKIN runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
See The K-Beauty Secret →LUX SKIN8 Oct 2026image
See The K-Beauty Secret →LUX SKIN8 Oct 2026image
See The K-Beauty Secret →LUX SKIN8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Grace Ventures Pty Ltdverified
Text ad20 Oct 2026Grace Ventures Pty Ltdverified
Text ad20 Oct 2026Grace Ventures Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LUX SKIN.
The creators who tag @luxskinco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who LUX SKIN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LUX SKIN among Personal Care brands in Australia. The closest is LUX SKIN UK, then Thin Lizzy, The Body Shop, Hideaway, French Beauty Co., zymbolik.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LUX SKIN UKuk.luxskin.co | |||||||
| Thin Lizzythinlizzy.com.au | |||||||
| The Body Shopthebodyshop.com.au | |||||||
| Hideawayhideaway.online | |||||||
| French Beauty Co.frenchbeautyco.com.au | |||||||
| zymbolikzymbolik.com |
07 · Company
The company behind LUX SKIN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LUX SKIN is a company based in Mildura, Australia, founded in 2018 according to LinkedIn, on a domain registered in July 2019. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Mildura
- Founded
- 2018, per LinkedIn
- Domain registered
- 21 Jul 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- luxskin.co · Shopify · USD
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LUX SKIN
What people ask Google about LUX SKIN.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LUX SKIN legit?
According to Gravity by Benchr, LUX SKIN is a brand based in Mildura, Australia: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 169,012 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about LUX SKIN?
Customers rate LUX SKIN 4.6 out of 5 on Trustpilot over 6,929 reviews, 3,465 of them in the last twelve months: 72% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LUX SKIN?
LUX SKIN is a direct-to-consumer beauty brand that specializes in affordable at-home beauty devices including IPL laser hair removal, LED light therapy, microdermabrasion, and various skincare tools. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is LUX SKIN expensive?
LUX SKIN's best seller, LUX SKIN® Microdermabrasion Kit, sells A$29.00 on luxskin.co. 99% of the catalogue is in stock. Gravity does not track prices daily: check luxskin.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does LUX SKIN have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LUX SKIN advertises on Facebook and Instagram and on Google, where its offers often run. Check luxskin.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy LUX SKIN?
LUX SKIN sells on its own website, luxskin.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LUX SKIN?
Gravity by Benchr records a company based in Mildura, Australia, founded in 2018 according to LinkedIn, on a domain registered in 2019, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LUX SKIN growing?
Not at the moment. Gravity by Benchr estimates about 109,700 visits to luxskin.co in September 2026, down 25% in a month and down 6% over three months. LUX SKIN ranks #723 of 33,626 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LUX SKIN use?
Gravity by Benchr identifies luxskin.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LUX SKIN spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LUX SKIN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, LUX SKIN ranks #723 of 33,626 by estimated traffic. Its closest competitors on the same market are LUX SKIN UK, Thin Lizzy, The Body Shop, Hideaway and French Beauty Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LUX SKIN.