- Gravity
- Rankings
- Baby & Toddler
- Mabel & Fox
Brand page · Baby & Toddler · United Kingdom
Mabel & Fox traffic, ads & competitors 101k visits a month, 14 active Meta ads.
Mabel & Fox — Mabel & Fox is an award-winning brand and store offering baby and children's essentials including changing mats, swaddles, cot sheets, playmats, and wooden toys from various brands. In September 2026 mabelandfox.com drew an estimated 101k visits, down 43% on the month before. It ranks #3 of 233 Baby & Toddler brands in the United Kingdom and holds a 4.8 Trustpilot rating over 1,571 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Mabel & Fox is an award-winning brand and store offering baby and children's essentials including changing mats, swaddles, cot sheets, playmats, and wooden toys from various brands.
01 · Traffic
Mabel & Fox website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mabel & Fox drew an estimated 101k visits in September 2026, down 43% on the month before and down 19% over three months.
- Worldwide#93,203of 4.5m sites · Top 5%
- In United Kingdom#4,854of 192k sites · Top 5%
- Baby & Toddler, worldwide#21of 2,509 brands · Top 1%
- Baby & Toddler, United Kingdom#3of 233 brands · Top 5%
101k
estimated visits in September
1 mo ▼ −42.8%4 mo ▼ −19.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mabel & Fox reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mabel & Fox holds 4.8 out of 5 on Trustpilot over 1,571 reviews, 474 of them in the last twelve months: 92% of customers give five stars and 3% one star. That volume places Mabel & Fox in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Baby Store Baby Clothing Store Children's Toys Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mabel & Fox best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mabel & Fox sells on Shopify, 74% of its catalogue in stock. The best seller is Mabel & Fox - Wedge Changing Mat - Abel & The Label * Exclusive *, at £25.59, followed by Mabel & Fox - Seagrass Baby Changing Basket and Mabel & Fox - Nappy Caddy.
Mabel & Fox - Wedge Changing Mat - Abel & The Label * Exclusive *Mabel & Fox£25.59In stock
Mabel & Fox - Seagrass Baby Changing BasketMabel & Fox£69.99In stock
Mabel & Fox - Nappy CaddyMabel & Fox£28.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mabel & Fox in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 8% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$42.34
- Currency
- GBP
04 · Ads
Mabel & Fox ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mabel & Fox runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Mabel & FoxMabel & Fox1 Oct 2026image
Mabel & FoxMabel & Fox1 Oct 2026image
Mabel & Fox - Personalised Green Gingham Stocking - Velvet BowMabel & Fox29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026M&F Interiors & Vinyl Ltdverified
Text ad20 Oct 2026M&F Interiors & Vinyl Ltdverified
Text ad20 Oct 2026M&F Interiors & Vinyl Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mabel & Fox influencers
The creators who tag @mabelandfox on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mabelandfox on Instagram, led by Lauren | Content Creator & UGC (12.2k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren | Content Creator & UGC@lifeatlaurens_ · 🇬🇧 GB | Decoration garden diy Creator | 12.2k | 1.5% | 5 | Tagged @mabelandfox |
06 · Competitors according to Gravity
Mabel & Fox competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mabel & Fox among Baby & Toddler brands in the United Kingdom. The closest is Roo And Little Boo, then Oskoe, Stork in the City, Hello Baby, Pine + Pear co., Bebemoda.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Roo And Little Boorooandlittleboo.com | |||||||
| Oskoeoskoe.com | |||||||
| Stork in the Citystorkinthecity.co.uk | |||||||
| Hello Babyhellobabydirect.com | |||||||
| Pine + Pear co.pineandpear.co.uk | |||||||
| Bebemodabebemoda.co.uk |
07 · Company
Who is behind Mabel & Fox?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mabel & Fox is a company based in Mulbarton, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in November 2016. It employs about 7 people.
- Entity country
- 🇬🇧 United Kingdom · Mulbarton
- Founded
- 2017, per LinkedIn
- Domain registered
- 4 Nov 2016
- Employees
- 7 on LinkedIn · 11-50
- Own store
- mabelandfox.com · Shopify · GBP
- Catalogue
- 617 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mabel & Fox
What people ask Google about Mabel & Fox.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mabel & Fox legit or a scam?
According to Gravity by Benchr, Mabel & Fox is a brand based in Mulbarton, United Kingdom: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 128,542 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Mabel & Fox?
Customers rate Mabel & Fox 4.8 out of 5 on Trustpilot over 1,571 reviews, 474 of them in the last twelve months: 92% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mabel & Fox?
Mabel & Fox is an award-winning brand and store offering baby and children's essentials including changing mats, swaddles, cot sheets, playmats, and wooden toys from various brands. Gravity by Benchr classifies it under Baby & Toddler, with Baby & Toddler making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mabel & Fox cost?
Mabel & Fox's best seller, Mabel & Fox - Wedge Changing Mat - Abel & The Label * Exclusive *, sells £25.59 on mabelandfox.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check mabelandfox.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mabel & Fox discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mabel & Fox advertises on Facebook and Instagram and on Google, where its offers often run. Check mabelandfox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mabel & Fox?
Mabel & Fox sells on its own website, mabelandfox.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Mabel & Fox?
Gravity by Benchr records a company based in Mulbarton, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mabel & Fox growing?
Not at the moment. Gravity by Benchr estimates about 100,600 visits to mabelandfox.com in September 2026, down 43% in a month and down 19% over three months. Mabel & Fox ranks #3 of 233 Baby & Toddler brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mabel & Fox use?
Gravity by Benchr identifies mabelandfox.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records.
How much does Mabel & Fox spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mabel & Fox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler brands in the United Kingdom?
Among Baby & Toddler brands in the United Kingdom in the Gravity by Benchr index, Mabel & Fox ranks #3 of 233 by estimated traffic. Its closest competitors on the same market are Roo And Little Boo, Oskoe, Stork in the City, Hello Baby and Pine + Pear co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mabel & Fox.