Brand page · General Office Supplies · Canada
Mabel's Labels: 159k visits a month, 110 active Meta ads, Gravity score 538.
Mabel's Labels — Mabel's Labels is a company that creates personalized waterproof name labels and tags for kids' belongings. The brand offers various types of labels including stickers, clothing labels, and water bottle bands that are designed to be durable and laundry-safe. In September 2026 mabelslabels.ca drew an estimated 159k visits, down 16% on the month before. It ranks #3 of 474 General Office Supplies brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: General Office Supplies brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mabel's Labels is a company that creates personalized waterproof name labels and tags for kids' belongings. The brand offers various types of labels including stickers, clothing labels, and water bottle bands that are designed to be durable and laundry-safe.
01 · Traffic
How much traffic Mabel's Labels gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mabel's Labels drew an estimated 159k visits in September 2026, down 16% on the month before and up 186% over three months.
- Worldwide#63,638of 4.5m sites · Top 5%
- In Canada#1,131of 104k sites · Top 5%
- General Office Supplies, worldwide#125of 19,660 brands · Top 1%
- General Office Supplies, Canada#3of 474 brands · Top 1%
159k
estimated visits in September
1 mo ▼ −15.7%4 mo ▲ +186.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mabel's Labels.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mabel's Labels holds 3.4 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Construction & Manufacturing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mabel's Labels sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mabel's Labels's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mabel's Labels in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Mabel's Labels is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mabel's Labels runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Prime day deal alert! 25% off all labels, Oct 6 and 7 onlyMabel's Labels5 Oct 2026video
Made with real families in mindMabel's Labels5 Oct 2026video
Thank you for choosing Mabel’s!Mabel's Labels5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mabel's Labels Inc.verified
Text ad20 Oct 2026Mabel's Labels Inc.verified
Text ad20 Oct 2026Mabel's Labels Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mabel's Labels.
The creators who tag @mabelslabels on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mabelslabels on Instagram, led by Lauren | Kids Lunchbox Ideas (32k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren | Kids Lunchbox Ideas@landryslunches · 🇺🇸 US | Food cooking nutrition Creator | 32k | — | 2 | Tagged @mabelslabels |
06 · Competitors according to Gravity
Who Mabel's Labels competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mabel's Labels among General Office Supplies brands in Canada. The closest is Goedgemerkt, then A-qui-S, Stikets, TheKiddoSpace UK | Name Stamps for Clothes, Organizers & Toys, TheKiddoSpace, TheKiddoSpace DE | Namensstempel für Klamotten, Organizer & Spielzeug.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Goedgemerktgoedgemerkt.nl | |||||||
| A-qui-Sa-qui-s.fr | |||||||
| Stiketsstikets.es | |||||||
| TheKiddoSpace UK | Name Stamps for Clothes, Organizers & Toysthekiddospacestore.co.uk | |||||||
| TheKiddoSpacethekiddospace.fr | |||||||
| TheKiddoSpace DE | Namensstempel für Klamotten, Organizer & Spielzeugkiddospace.de |
07 · Company
The company behind Mabel's Labels.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mabel's Labels is a company based in Canada, on a domain registered in June 2010.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada
- Founded
- Data not available
- Domain registered
- 16 Jun 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mabelslabels.ca
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mabel's Labels
What people ask Google about Mabel's Labels.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mabel's Labels legit or a scam?
According to Gravity by Benchr, Mabel's Labels is a brand based in Canada: its website has existed since June 2010, its Trustpilot profile is claimed by the brand, it has 128,641 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Mabel's Labels?
Mabel's Labels is a company that creates personalized waterproof name labels and tags for kids' belongings. The brand offers various types of labels including stickers, clothing labels, and water bottle bands that are designed to be durable and laundry-safe. Gravity by Benchr classifies it under General Office Supplies. Source: Gravity by Benchr product classification.
Mabel's Labels promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mabel's Labels advertises on Facebook and Instagram and on Google, where its offers often run. Check mabelslabels.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Mabel's Labels?
Gravity by Benchr records a company based in Canada, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mabel's Labels growing?
Yes. Gravity by Benchr estimates about 158,600 visits to mabelslabels.ca in September 2026, down 16% in a month and up 186% over three months. Mabel's Labels ranks #3 of 474 General Office Supplies brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Mabel's Labels' ad budget?
Gravity by Benchr does not publish a spend figure for Mabel's Labels on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in Canada?
Among General Office Supplies brands in Canada in the Gravity by Benchr index, Mabel's Labels ranks #3 of 474 by estimated traffic. Its closest competitors on the same market are Goedgemerkt, A-qui-S, Stikets, TheKiddoSpace UK | Name Stamps for Clothes, Organizers & Toys and TheKiddoSpace. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mabel's Labels.