Brand page · Personal Care · Italy
Mabù traffic, ads & competitors 41.7k visits a month, 10 active Meta ads, Gravity score 693.
Mabù — Mabù Profumerie is an Italian beauty retailer that sells makeup, perfumes, hair products, and skincare online and through physical stores. In September 2026 mabuprofumerie.it drew an estimated 41.7k visits, down 33% on the month before. It ranks #93 of 2,288 Personal Care brands in Italy and holds a 4.8 Trustpilot rating over 474 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mabù Profumerie is an Italian beauty retailer that sells makeup, perfumes, hair products, and skincare online and through physical stores.
01 · Traffic
Mabù website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mabù drew an estimated 41.7k visits in September 2026, down 33% on the month before and up 2% over three months.
- Worldwide#198,596of 4.5m sites · Top 5%
- In Italy#4,620of 138k sites · Top 5%
- Personal Care, worldwide#10,125of 215,119 brands · Top 5%
- Personal Care, Italy#93of 2,288 brands · Top 5%
41.7k
estimated visits in September
1 mo ▼ −32.5%4 mo ▲ +2.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mabù reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mabù holds 4.8 out of 5 on Trustpilot over 474 reviews, 169 of them in the last twelve months: 93% of customers give five stars and 3% one star. That volume places Mabù in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Spa and Health Club Beauty Product Supplier Health and Beauty Shop Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mabù best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mabù's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mabù in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Mabù ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mabù runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2025 (image, text, video).
Offerte profumeria, beauty e cosmetici | MabùMabù Profumerie21 Sept 2026image
BACK TO BEAUTY FINO AL 40%.Mabù Profumerie8 Sept 2026image
Mabù ProfumerieMabù Profumerie2 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad31 Oct 2025G.F. RETAIL SRLverified
Text ad31 Oct 2025G.F. RETAIL SRLverified
Image ad30 Oct 2025G.F. RETAIL SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mabù influencers
The creators who tag @mabuprofumerie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mabuprofumerie on Instagram, led by YA.BE (21.7k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYA.BE@yabebeauty · 🇮🇹 IT | Beauty cosmetics skincare Creator | 21.7k | 0.1% | 2 | Tagged @mabuprofumerie |
06 · Competitors according to Gravity
Mabù competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mabù among Personal Care brands in Italy. The closest is kristiana.lt, then cosmeticexpress.com, Estasi Profumerie, Profumeria Tafuri, Eau de Leon, POINT M.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kristiana.ltkristiana.lt | |||||||
| cosmeticexpress.comcosmeticexpress.com | |||||||
| Estasi Profumerieestasiprofumerie.it | |||||||
| Profumeria Tafuriprofumeriatafuri.com | |||||||
| Eau de Leoneaudeleon.com.br | |||||||
| POINT Mpointm.tn |
07 · Company
Who is behind Mabù?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mabù is a company based in Italy, founded in 1963 according to LinkedIn. It employs about 45 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 1963, per LinkedIn
- Employees
- 45 on LinkedIn
- Own store
- mabuprofumerie.it · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mabù
What people ask Google about Mabù.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mabù legit?
According to Gravity by Benchr, Mabù is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 45 people on LinkedIn, it has 14,946 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mabù reviews
Customers rate Mabù 4.8 out of 5 on Trustpilot over 474 reviews, 169 of them in the last twelve months: 93% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mabù sell?
Mabù Profumerie is an Italian beauty retailer that sells makeup, perfumes, hair products, and skincare online and through physical stores. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Mabù promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mabù advertises on Facebook and Instagram and on Google, where its offers often run. Check mabuprofumerie.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mabù?
Mabù sells on its own website, mabuprofumerie.it, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mabù?
Gravity by Benchr records a company based in Italy, founded in 1963 according to LinkedIn, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mabù growing?
Yes. Gravity by Benchr estimates about 41,700 visits to mabuprofumerie.it in September 2026, down 33% in a month and up 2% over three months. Mabù ranks #93 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mabù use?
Gravity by Benchr identifies mabuprofumerie.it as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mabù spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mabù on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Mabù ranks #93 of 2,288 by estimated traffic. Its closest competitors on the same market are kristiana.lt, cosmeticexpress.com, Estasi Profumerie, Profumeria Tafuri and Eau de Leon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mabù.