Brand page · Clothing · Sweden
MADLADY: 89.6k visits a month, 209 active Meta ads, Gravity score 554.
MADLADY — MADLADY is a Swedish e-commerce company specializing in pants for young females, offering various lengths and styles to ensure perfect fit and comfort. In September 2026 madlady.se drew an estimated 89.6k visits, down 42% on the month before. It ranks #52 of 1,542 Clothing brands in Sweden and holds a 4.2 Trustpilot rating over 950 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MADLADY is a Swedish e-commerce company specializing in pants for young females, offering various lengths and styles to ensure perfect fit and comfort.
01 · Traffic
How much traffic MADLADY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MADLADY drew an estimated 89.6k visits in September 2026, down 42% on the month before and down 43% over three months.
- Worldwide#102,959of 4.5m sites · Top 5%
- In Sweden#780of 27.3k sites · Top 5%
- Clothing, worldwide#9,858of 459,295 brands · Top 5%
- Clothing, Sweden#52of 1,542 brands · Top 5%
89.6k
estimated visits in September
1 mo ▼ −41.6%4 mo ▼ −43.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MADLADY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MADLADY holds 4.2 out of 5 on Trustpilot over 950 reviews, 130 of them in the last twelve months: 71% of customers give five stars and 11% one star. That volume places MADLADY in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MADLADY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MADLADY sells on Shopify, 88% of its catalogue in stock. The best seller is Holly 01High ActiveFlex Raka Byxor - Black, at SEK 699.00, followed by Holly 02High ActiveFlex Raka Byxor - Black and Nova 01High Raka Kostymbyxor - Black.
#1Holly 01High ActiveFlex Raka Byxor - BlackMADLADYSEK 699.00In stock
#2Holly 02High ActiveFlex Raka Byxor - BlackMADLADYSEK 489.00In stock
#3Nova 01High Raka Kostymbyxor - BlackMADLADYSEK 699.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MADLADY in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 48% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$69.85
- Currency
- SEK
04 · Ads
What MADLADY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MADLADY runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since November 2022 (image, text, video).
MADLADYMADLADY12 Oct 2026image
MADLADYMADLADY10 Oct 2026image
Gjorda för att röra dig.MADLADY9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MADLADY ABverified
Text ad20 Oct 2026MADLADY ABverified
Text ad20 Oct 2026MADLADY ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MADLADY.
The creators who tag @madladyse on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madladyse on Instagram, led by Amanda Svalin 🇸🇪 (15.2k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmanda Svalin 🇸🇪@amandasvalin · 🇸🇪 SE | Beauty cosmetics skincare Creator | 15.2k | 0.7% | 5 | Tagged @madladyse |
06 · Competitors according to Gravity
Who MADLADY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MADLADY among Clothing brands in Sweden. The closest is MADLADY, then MADLADY, madlady.no, basicjeans.co, madlady.dk, LOLA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MADLADYmadlady.fi | |||||||
| MADLADYmadlady.de | |||||||
| madlady.nomadlady.no | |||||||
| basicjeans.cobasicjeans.co | |||||||
| madlady.dkmadlady.dk | |||||||
| LOLAlolajeans.com.co |
07 · Company
The company behind MADLADY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MADLADY is a company based in Limhamn, Sweden, founded in 2012 according to LinkedIn. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Limhamn
- Founded
- 2012, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- madlady.se · Shopify · SEK
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MADLADY
What people ask Google about MADLADY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MADLADY a legit company?
According to Gravity by Benchr, MADLADY is a brand based in Limhamn, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 265,811 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MADLADY reviews: is it worth it?
Customers rate MADLADY 4.2 out of 5 on Trustpilot over 950 reviews, 130 of them in the last twelve months: 71% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MADLADY known for?
MADLADY is a Swedish e-commerce company specializing in pants for young females, offering various lengths and styles to ensure perfect fit and comfort. Gravity by Benchr classifies it under Clothing, with Pants making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MADLADY cost?
MADLADY's best seller, Holly 01High ActiveFlex Raka Byxor - Black, sells SEK 699.00 on madlady.se. 88% of the catalogue is in stock. Gravity does not track prices daily: check madlady.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MADLADY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MADLADY advertises on Facebook and Instagram and on Google, where its offers often run. Check madlady.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MADLADY?
MADLADY sells on its own website, madlady.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MADLADY?
Gravity by Benchr records a company based in Limhamn, Sweden, founded in 2012 according to LinkedIn, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MADLADY doing well?
Not at the moment. Gravity by Benchr estimates about 89,600 visits to madlady.se in September 2026, down 42% in a month and down 43% over three months. MADLADY ranks #52 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MADLADY use?
Gravity by Benchr identifies madlady.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MADLADY's ad budget?
Gravity by Benchr does not publish a spend figure for MADLADY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, MADLADY ranks #52 of 1,542 by estimated traffic. Its closest competitors on the same market are MADLADY, MADLADY, madlady.no, basicjeans.co and madlady.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MADLADY.