Brand page · Jewelry · France
MAD LORDS: 38.1k visits a month, 27 active Meta ads, Gravity score 536.
MAD LORDS — MAD LORDS is a jewelry brand founded by Caroline and Serge Muller, offering fine jewelry and piercing experiences with a rock and hippie chic aesthetic. In September 2026 madlords.com drew an estimated 38.1k visits, down 11% on the month before. It ranks #90 of 2,952 Jewelry brands in France.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 82 peers: Jewelry brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MAD LORDS is a jewelry brand founded by Caroline and Serge Muller, offering fine jewelry and piercing experiences with a rock and hippie chic aesthetic.
01 · Traffic
How much traffic MAD LORDS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MAD LORDS drew an estimated 38.1k visits in September 2026, down 11% on the month before and down 6% over three months.
- Worldwide#214,639of 4.5m sites · Top 5%
- In France#7,447of 166k sites · Top 5%
- Jewelry, worldwide#5,014of 132,285 brands · Top 5%
- Jewelry, France#90of 2,952 brands · Top 5%
38.1k
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MAD LORDS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MAD LORDS holds 3.3 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MAD LORDS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MAD LORDS sells on Shopify, 82% of its catalogue in stock. The best seller is Mad Amber by Mad Lords, at €180.00, followed by Bowie Ring n°2 and Black Bakelite Diamond Bowie Necklace.
#1Mad Amber by Mad LordsMAD LORDS€180.00In stock
#2Bowie Ring n°2MAD LORDS€750.00In stock
#3Black Bakelite Diamond Bowie NecklaceMAD LORDS€790.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MAD LORDS in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$3,813.75
- Currency
- EUR
04 · Ads
What MAD LORDS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MAD LORDS runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Collection Burning Man by Mad LordsMad Lords6 Oct 2026image
Bijoux FemmeMad Lords6 Oct 2026image
Mad LordsMad Lords6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Mad Lordsverified
Text ad20 Oct 2026Mad Lordsverified
Text ad20 Oct 2026Mad Lordsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MAD LORDS.
The creators who tag @madlords on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madlords on Instagram, led by Margarita Prysiazhniuk for Sybarite Jewellery (64.2k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMargarita Prysiazhniuk for Sybarite Jewellery@sybarite_jewellery · 🇬🇧 GB | Fashion style luxury Creator | 64.2k | 1.4% | 3 | Tagged @madlords |
06 · Competitors according to Gravity
Who MAD LORDS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MAD LORDS among Jewelry brands in France. The closest is WHITEbIRD, then Jack Lewis Jewelers, La Ruée, EDITOR 64, DESIGNYARD, The Jewellery Room.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WHITEbIRDwhitebirdjewellery.com | |||||||
| Jack Lewis Jewelersjacklewisjewelers.com | |||||||
| La Ruéelaruee.fr | |||||||
| EDITOR 64editor64.com | |||||||
| DESIGNYARDdesignyard.com | |||||||
| The Jewellery Roomthejewelleryroom.com |
07 · Company
The company behind MAD LORDS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MAD LORDS is a company based in Paris, France, founded in 2012 according to LinkedIn, on a domain registered in July 2010. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2012, per LinkedIn
- Domain registered
- 14 Jul 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- madlords.com · Shopify · EUR
- Catalogue
- 382 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MAD LORDS
What people ask Google about MAD LORDS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MAD LORDS a legit company?
According to Gravity by Benchr, MAD LORDS is a brand based in Paris, France: its website has existed since July 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 50,521 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MAD LORDS known for?
MAD LORDS is a jewelry brand founded by Caroline and Serge Muller, offering fine jewelry and piercing experiences with a rock and hippie chic aesthetic. Gravity by Benchr classifies it under Jewelry, with Earrings making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MAD LORDS cost?
MAD LORDS' best seller, Mad Amber by Mad Lords, sells €180.00 on madlords.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check madlords.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MAD LORDS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MAD LORDS advertises on Facebook and Instagram and on Google, where its offers often run. Check madlords.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MAD LORDS?
MAD LORDS sells on its own website, madlords.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MAD LORDS?
Gravity by Benchr records a company based in Paris, France, founded in 2012 according to LinkedIn, on a domain registered in 2010, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MAD LORDS doing well?
Not at the moment. Gravity by Benchr estimates about 38,100 visits to madlords.com in September 2026, down 11% in a month and down 6% over three months. MAD LORDS ranks #90 of 2,952 Jewelry brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MAD LORDS use?
Gravity by Benchr identifies madlords.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MAD LORDS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MAD LORDS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in France?
Among Jewelry brands in France in the Gravity by Benchr index, MAD LORDS ranks #90 of 2,952 by estimated traffic. Its closest competitors on the same market are WHITEbIRD, Jack Lewis Jewelers, La Ruée, EDITOR 64 and DESIGNYARD. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MAD LORDS.